Yesterday was the #BAFTAs

While it’s wonderful to see films like ‘Living’ and ‘Everything, Everywhere All at Once’ featuring older characters in major roles, this is unfortunately is quite rare..

THREAD (1/5)🧵
In fact, our new research shows that only 10% of characters aged 50 or older who featured in a British film in the last year were involved in a major plotline.

This is despite this age group making up half of UK adults. (2/5)
Our research also that older women and older adults from minority ethnic backgrounds have a particularly raw deal when it comes to representation.(3/5)
As we get older, our lives become richer, more complex, and we have more stories to tell and perspectives to share.

And yet, film culture is still largely focused on youth. (4/5)
With awards season upon us, we need to see many more actors like Michelle Yeoh and Bill Nighy leading plot lines and lighting up our screens. (5/5)

Read our full report here: ageing-better.org.uk/news/new-study…

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More from @Ageing_Better

Apr 20, 2022
The way people currently talk about ageing and older age is largely negative. To change this conversation we need to stop reinforcing these beliefs – and tell a new story.

Small changes to the ways that we speak and write about ageing and older age could have a big impact..🧵
Shift associations with frailty, vulnerability and dependency.

Give older people a voice in your work. Personal stories and experiences can highlight the diversity of people in later life.
Use preferred terminology in your communications.
Read 7 tweets

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