While it’s wonderful to see films like ‘Living’ and ‘Everything, Everywhere All at Once’ featuring older characters in major roles, this is unfortunately is quite rare..
THREAD (1/5)🧵
In fact, our new research shows that only 10% of characters aged 50 or older who featured in a British film in the last year were involved in a major plotline.
This is despite this age group making up half of UK adults. (2/5)
Apr 20, 2022 • 7 tweets • 3 min read
The way people currently talk about ageing and older age is largely negative. To change this conversation we need to stop reinforcing these beliefs – and tell a new story.
Small changes to the ways that we speak and write about ageing and older age could have a big impact..🧵
Shift associations with frailty, vulnerability and dependency.
Give older people a voice in your work. Personal stories and experiences can highlight the diversity of people in later life.