Thread by @oledoteth

From steroid gym bro to 8-figure business owner.

More Plates More Dates has built an online fitness & health empire.

Here’s how Derek turned a niche topic into a cash-printing machine:

In 2016, Derek started on YouTube as an unknown bodybuilder.

7 years later, he now:

• Has 1.7 million subscribers
• Runs multiple 8-figure businesses
• Has been a podcast guest on Joe Rogan

Derek is now a well-respected niche celebrity.

But how did he become so popular?

Derek has incredible depth of knowledge in:

• Performance-enhancing drugs (PEDs)
• Workout routines
• Hormones
• Nutrition

At the time, nobody was talking about PED's on YouTube.

Derek created this online niche and has dominated it ever since.

Then came time to monetize..

Derek regularly dissects why many supplement brands are fraudulent.

It's often due to:

• Misleading marketing
• Improper dosing
• Scams

With so many low-quality supplements on the market, Derek built his own brand:

Gorilla Mind.

His marketing is subtle, but genius...

Derek only mentions Gorilla Mind occasionally on his channel.
But the combination of his:

• Expertise on supplements
• Massive social media following
• Destroying other brands' reputations

...has given him strong authority in the space.

And it's resulted in massive sales.

Two topics Derek is also known for talking about are:

• Hormone-replacement therapy
• Hair loss prevention

His followers are invested in these niches, so Derek started a telemedical health clinic:

Marek Health.

Revenue isn't public, but I estimate it's a 7-8 fig business.

Derek's built a cult-like community around his brand.

How?

• Started his own subreddit
• New lingo (”death-star delts”)
• Posts community reaction videos

Serving his community first has created massive demand for his products & services.

His fans trust him like a brother.

So, what can we learn from MPMD?

Here's the actionable playbook:

• Find an underserved niche

• Share crazy amounts of value

• Pay extra attention to your community

• Chose a high-margin category-star product & build a better version

• Offer high-ticket services (TRT clinic, hormone tests)

• Use authority in your niche as your top marketing method

• Sell products with high lifetime customer value (TRT, supplements)

Derek from MPMD is another potent example of the power of a personal brand.

@realgorillamind
@Derek_Fitness
@marekhealth

If you want to succeed in the future, you better start creating online.

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