Abhishek Profile picture
Mar 1 13 tweets 5 min read
Most indian products struggle to build trust with their users. Trust solves your initial traction, repeat purchase behaviour & even basket size.

Here's the framework that everyone from #CRED to #Tinder to #Hubspot & #Zomato use & you can too 🧵
I wrote a deeper article on this in my newsletter growthx.cc/newsletter. But, if you like to consume the summary this is the thread 👇🏻
Framework #1

Solving for trust before the user discovers the product
Let’s apply the framework to @Tinder_India

• Crisp marketing pitch→ Dating app to meet new people & find friends

• Creative design→ Checkout Tinder’s color pallet & brand archetype

• Borrowed trust→ Borrow trust from users who found love on Tinder & got married.
Framework #2
Solving for product discovery → purchase trust design.
Let’s apply this framework to @HubSpot

• Consistent flow→ shows consistent marketing pitch & landing page

• Trial experience→ Clear 14-day trial communication, no cc, etc

• Social proof→ Borrowing trust from top internet companies that use them.
Framework #3
Solving for trust with the user who isn’t doing a repeat purchase.
Let’s apply this framework to @zomato

• First transaction experience→ Did the first food order get delivered hot & on time?

• Customer support→ How do I raise a complaint? Is the support buried under 100s of knowledge base bot responses? What’s the typical response?
• How much time do I waste every time I raise an escalation with a brand?

• Do I always have to raise this on social media to get noticed?

• Feedback loop→ How likely will you refer this product to your family/friends?
Framework #4
Solving for average order value/ basket size of the order.
• Do high-trust individuals choose it? → Top CEOs, leaders, and affluent celebrities choose it. Madhuri Dixit, Rahul Dravid, and Ravi Shashtri & more endorse it.

• Will this company last 10 years → how good is it's governance structure?
• Is it boringly predictable→ Does this bring no surprises on credit card payment failures? Is the flow water-tight for refunds, payment delays & more?

• When things go south, how does company respond→ Does it admit mistakes and solves them or not?
That's all for now ✨
Go execute trust design on your product. RT the original thread only if you found value.

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More from @abhishekpatiil

Dec 6, 2022
I failed miserably before succeeding at salary appraisals.
Here's an 8 step framework from my learnings 🧵

Also, don't be this guy 👇
Document your outcomes 📄 Image
Document your outcomes 📄

If it's not written on a Notion or a paper, you are going to forget what you have done 6 months back. Create a simple pager document of what your OKRs were & how you were fair against them.

•1/9•
Decide what you want ⚖️

I have the smartest of folks clueless about what they want apart from just a "money increase". Create a narration on what you want including what you like & don't like about your role & where you want to scale into.

•2/9•
Read 11 tweets
Dec 13, 2021
How do you hire the top 1% growth talent?

5 step approach hire top growth talent as a startup founder👇🏼
Use your early stage startup positioning 🎯
Majority of top talent want to work in a small team. Small team allows people to be the generalist while getting the dopamine of doing zero to one projects. Keep your team size as your core pitch.
Show them how you ideate, build & market 🚀
Most talent want to get a sneak peak into how your startup works. Try getting them a working session with your team. Prove it to them that you understand growth. Create FOMO.
Read 7 tweets

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