In a recent BBC interview, the GB News CEO again lashed out at #StopFundingHate supporters, and suggested that "a lot" of the channel's struggle to attract advertisers "comes down to groups such as Stop Funding Hate" /1
The GB News CEO has complained to the Telegraph that "Stop Funding Hate played a really central role in positioning us as a ‘hate’ outfit".
According to the Telegraph "countering the threat from Stop Funding Hate (SFH) has been a constant worry" 2/ msn.com/en-gb/entertai…
Yet while #StopFundingHate supporters have played a significant role, it's vital to acknowledge that many others have also been raising serious concerns about GB News & the content it has been pushing /3 theguardian.com/media/2023/feb…
Soon after GB News launched, one of its own contributors quit the channel, accusing it of "demonising trans people at every opportunity" /5 thepinknews.com/2021/06/23/ind…
Counter-extremism organisation @ISDGlobal has labelled GB News a "central hub" of "climate scepticism" whose "influence increasingly extends beyond UK borders". desmog.com/2022/05/12/gb-… /7
Meanwhile @HopeNotHate's "State of Hate" report includes a whole section on GB News. @HopeNotHate highlight the number of "far-right hosts & guests" featured, and that GB News clips are "shared widely among the increasingly conspiratorial far-right" /8 hopenothate.org.uk/wp-content/upl…
It's also important to highlight that long before GB News launched, it was being trailed as a British version of Fox News - a channel notorious for "untruths... conspiracy theories, and... fake news" inews.co.uk/news/former-do… /9
Even GB News's (now former) founding chair has raised serious concerns about the direction of the channel.
Is it any wonder that so many advertisers have been staying away?
So while #StopFundingHate supporters have made a significant contribution, it's important not to downplay the breadth of public concern over GB News's output, or paint a simplistic picture of why they are struggling to attract advertisers /11
In 2018, @StopFundingHate produced this video highlighting the human impact of transphobic media.
The vitriolic trolling from anti-trans networks that we received in response only confirmed for us how extreme the situation had become 1/
#StopFundingHate is committed to challenging all forms of hate, and we're proud that our supporter community includes people from across UK society. Trans people have been an active part of #StopFundingHate from the earliest days of our campaign. /2 stopfundinghate.info/2018/09/28/sto…
The orchestrated nature of anti-trans demonisation has been shocking to witness - but time and again we've seen that when enough of us stand together and refuse to be divided, it is possible to push back /3 splcenter.org/hatewatch/2017…
TUI market themselves as "LGBTQ+-Friendly", but sadly their advertising tells a different story... tui.co.uk/destinations/i…
If you're a @TUIUK customer, you can take action by sending a polite & friendly message askng them to pull their Daily Mail advertising & #StopFundingHate
Morrisons say "We're proud to support our LBGT+ colleagues, customers & communities all year round" my.morrisons.com/pride/
Yet they're funding this Mail article lashing out at "the trans lobby"
This week, the Daily Mail published an article sneering at "LGBTQWERTY+ rights" & lashing out at "ridiculous rainbow armbands" archive.ph/rOW7F
But when we went to the online version of the article to identify the advertisers, we discovered something interesting... /1
We found that all of the online ads had disappeared from this toxic article - despite the fact that the Mail is heavily financially reliant on advertising to turn a profit.
Then we learned something even more intriguing... /2
When @Plundermot checked the source code behind the Daily Mail's inflammatory article, they found that the Mail themselves had deliberately disabled all the advertising. /3
By using our power as consumers to encourage big brands to stop funding toxic media, we can counteract the financial incentives that currently make hateful clickbait profitable.
If enough of us take action, we can ultimately make hate unprofitable for good.
A key part of #StopFundingHate's longer-term strategy is to work to empower as many people as possible to use the tactics that we’ve found success with.
Since then, #StopFundingHate supporters have been credited with bringing about significant changes - including a marked reduction in anti-migrant front pages in the UK press
Today's Daily Mail has devoted its front page to an inflammatory story targeting a charity, the Quality Assurance Agency for Higher Education, which it says has "put critical race theory in its guidelines" &"wants courses including sciences & maths to teach about colonialism" /1
The Daily Mail then airs a series of extraordinary claims about the QAA, including a suggestion that the charity is enforcing "anti-white & anti-Western hatred & division" & wants to depict "every aspect of our past as evil and shameful". /2
The author of today's inflammatory Daily Mail story has previously claimed that "a THIRD of British universities are in a free speech crisis" ...in an article written for the Russian government's propaganda outlet RT 🤔 /3