Voters age 18 to 29 voted 66-32 for Obama in 2008, a margin of 34 (!) points.

Voters age 30 to 44, overlapping almost exactly with that 2008 cohort, supported Democrats by 4 points in the midterms.

That’s a shift of 30 points right.
If you look at 2020, the same holds: Biden +6 or +12 among 30-44s. Catalist has +18. +12 seems like a sensible middle ground estimate. That’s still a crazy shift right from the 2008/10 baseline.
And the argument back is that something like either a 10-15 point lean so deep into people’s voting career is unprecedented. That’s true. But we’ve also never seen an over 55 vote lean this far right—and they’re a bigger share of the electorate than ever.
Let’s be clear about the reason for this: nonwhite voters. I have a book coming out in September that largely focuses on this. Part of the reason we are seeing a shift among Obama-era young voters is that Republicans are winning more nonwhite young voters. amazon.com/Party-People-M…
That big shift in Miami? Most of it was among younger Hispanics who immigrated since 1995. There was something like a 50 point shift among post-1995 Cuban arrivals.
That’s not an isolated incident either.

Hispanic new voter registration has trended about 15-20 points more Republican across states post-Trump.

Black younger males are something like 20% Trump.
And @EquisResearch postmortems finding bigger positive shifts in Trump approval in the 2020 election cycle among low-propensity voters, who are basically younger voters.
Younger Hispanics, Black voters and Asians are more ideologically polarized, meaning partisanship = ideology. Even if they’re more liberal, this is good for Republicans because right now the GOP is getting crushed among older nonwhite moderates, though this improved in 2020.
Why this 30-44 group is super interesting is because all of the trends we like to talk about #OnHere have fully worked their way through this group. Education polarization is super high and so is the gender gap.

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More from @PatrickRuffini

Mar 8
This of course totally ignores decades of education polarization and the 2016 and 2020 shifts. Certainly, "working class" voters as a group don't all vote the same, because of splits between whites and nonwhites, but they're all moving the same direction--towards Republicans.
On the idea that not having a college degree isn't a good way to frame this debate - education is the thing that drives everything today.

In 1996, there was a 47 point gap in how the richest and poorest groups voted for president and almost no education gap among whites...
In 2020, there was just an 8 point gap between the richest and poorest voters and a 39 point education gap among whites.

And what about the education gap among nonwhites?
Read 6 tweets
Mar 7
A Twitter Polling "Memo" on our latest conjoint analysis: What is "candidate quality"? What does it take to convince primary voters that someone isn't a quality candidate and shouldn't get nominated?

A 🧵...
First, what's a conjoint? It's where a respondent chooses between two fantasy candidates with randomly-generated lists of attributes. We then look at how many times an attribute was present in the winning choice to find out what voters *really* prefer.
This is a basic summary of what matters more to each party's primary voters, positively or negatively.
Read 14 tweets
Mar 3
🚨 NEW today is the @EchelonInsights #SplitTicketAtlas updated for 2022: Almost 100 maps showing unique voter coalitions by state, and answering who performed better where: Trump, or Republican gubernatorial and Senate candidates in 2022.

Download here: echeloninsights.com/split-ticket-a… Image
Governors' races are new to the most recent version of the #SplitTicketAtlas. A particularly telling slide: @BrianKempGA improved over Donald Trump virtually everywhere in GA, but not in places like Henry County, which have seen rapid demographic change in the last 2 years. Image
This is the @leezeldin vs. Donald Trump map. Image
Read 8 tweets
Feb 16
🚨 NEW POLL: Voters say that most major financial goals are out of reach for the typical American family. This includes a plurality who say owning a good home in a good neighborhood with good schools. Considered most out of reach is raising a child on one parent's income.
The sharpest divides by income are in the ability to afford a family vacation or save for retirement.
On what people say they can comfortably afford without having to cut back in other areas, only groceries get a majority response. Barely a third of people making under 75k/year say that they can comfortably afford most items.
Read 5 tweets
Feb 10
The reports of teen mental health problems starting around 2010 when they all got smartphones I believe can be traced to the same phenomenon.
Basically everyone started going nuts because of the Internet around 2011-12
Smartphone penetration doubled between 2010 and 2012
Read 10 tweets
Feb 9
Joe Biden on Social Security in 2024 is just like Bill Clinton on Medicare in 1996 except without the willingness to do anything to break with the college educated white liberals driving the party left on culture war issues.
Remember what Bill Clinton did to make sure he wasn’t seen as just another liberal Democrat:

- Triangulation
- Signing DOMA
- Sister Souljah moment
- Bringing on Dick Morris
- School uniforms, V-chips, death penalty for drug kingpins, etc.

Biden is doing nothing like this.
Biden is right to go for a political layup on Social Security. But the most impassioned parts of the speech were the social/cultural parts, not the economic parts, and this is most likely what got heard — because those issues aren’t boring.
Read 5 tweets

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