Putting processing that is "necessary" for "direct marketing" as a valid legitimate interest directly into Article 6 of the UK's GDPR Brexit, which has been officially "co-designed with business", really looks disastrous (irrespective of / in combination with the other changes).
And the phrase "The Secretary of State may" appears 84 times oh my 🥴
...not mentioning the identifiability stuff, the further processing / purpose stuff, the "recognized legitimate interests" stuff, the records-of-processing" stuff, the SAR firewall etc. publications.parliament.uk/pa/bills/cbill…
Does anyone have an estimate of whether the current changes to "information relating to an identifiable living individual" in the bill effectively enable almost unlimited pseudonymized data processing on steroids or not?
Seriously, couldn't this turn most personal data in today's digital economy into non-personal data, and thus beyond the scope of data protection?
I mean, just take care that you and your partners do not have "reasonable means" they will "likely" use "at the time of processing"?
If not, why not?
I know I'm a bit late, I really didn't have the chance to follow the development of the UK Data Protection and Digital Information Bill (#DPDIBill) aka GDPR Brexit, and I'm not a lawyer. Probably, others have already written about it more robustly #disclaimer
And as I understand it, this would enable any business, app or other data controller to rely on LI for any kind of personal data processing including collection for broadly defined purposes such as national security, defence, detecting/preventing crime without any balancing test.
Politicians, elected representatives, candidates, referendum campaigns and almost everyone who 'assists' them could also rely on LI to collect and process personal data on everyone (read: spy on everyone) for 'democratic engagement' without any balancing test, as I understand it.
The more I read the worse it gets 🥴
Regarding LI, 'direct marketing' already made it into the GDPR thanks to lobbyists. The UK bill moves it from recital 47 to Article 6, making it more prominent, but there's still a 'may'.
The 'recognised' LIs are clearly much more dramatic.
In addition to the 'recognised legitimate interests' in Annex 1, which can be amended at any time by the UK government, there's a similar list of purposes that should be 'treated as compatible with original purpose'.
I guess, removing barriers for businesses to process personal data at scale and share it in the 'public interest' is a perfect fit for outsourcing public services to private firms and other public-private projects from data analytics to surveillance, with Palantir and the likes.
Great analysis on the planned changes of the definition of personal data in the #DPDIBill and on the question to what extent this may push certain data processing beyond the scope of data protection: awo.agency/files/Briefing…
I came across a system that predicts sales of retail workers, i.e. employee performance, based on gender, age, disability status, language and other attributes.
Q: Would it be lawful for an US employer to make any kind of decision that affects workers based on these predictions?
As I understand it, it would be illegal to make hiring decisions based on a model that uses input variables such as gender, age, disability, language (proxy).
Would it also be illegal to make e.g. decisions about e.g. shift allocation or the type of work assigned to an employee?
(under the assumption that using these input variables will reproduce and lead to illegal discrimination)
A part of the adtech industry, which has long been harvesting user data, extracting value and misleading everyone, is now posing as an angry populist movement claiming to defend the small-business guy against 'privacy extremists', 'academics' and 'elites': startedwithatweet.substack.com/p/notes-on-pri…
"The [adtech] middlemen are flying high, taking a cut of the ad tech tax, and desperately afraid that even the smallest amount of regulation might reveal the majority of the more than 10k ad tech companies are built on top of extremely unstable sand."
"The great middlemen extractors of the ad tech industry want to claim that they represent the open web. They don’t.
...
Many have become rich and comfortable profiting off of the unregulated trade of user data. Many of these people don't even run well-functioning companies."
The more I dive into worker surveillance, the more I realize the long history of trying to exert control over outsourced workers while avoiding to legally become their employer, from subcontracting to franchising. Today's platform work looks a lot less 'disruptive' in this light.
Good summary in this 2017 paper by Deepa Das Acevedo, focusing on the US, "Invisible Bosses for Invisible Workers, or Why the Sharing Economy is Actually Minimally Disruptive": chicagounbound.uchicago.edu/cgi/viewconten…
Also very interesting, @profsheena's book "The Fissured Workplace" (2014) on how "large corporations have shed their role as direct employers of the people responsible for their products, in favor of outsourcing work to small companies that compete fiercely with one another".
FB/Meta rebranded its automated ad products as 'Meta Advantage', including ml-based targeting and automated testing of image/media/text variants on people to find the versions that 'perform' best: facebook.com/business/help/…
FB has been offering automated ad experiments at least since 2017, or earlier, 2016?
According to the FT, FB/Meta has "invested in dramatically expanding its computing power in order to train these more complex AI models on larger data sets" for this kind of automated testing and targeting. ft.com/content/fc95a0…
Wenn ich mich nicht täusche, ist @DieTagespresse damit das erste und einzige reichweitenstarke digitale Medienangebot in Österreich, das *keine* exzessiven Nutzungsdaten über die LeserInnen an Datenhandelsfirmen in aller Welt verkauft. Vorbildlich! Wann ziehen die anderen nach?
@DieTagespresse Inwieweit das andere Medien in AT schon machen, leider sogar der ORF, inwiefern es sich dabei um den unkontrollierten Verkauf personenbezogener Daten handelt und warum das die Glaubwürdigkeit von Journalismus unterminiert, darüber hab ich hier geschrieben:
Warum der rechtliche Trick, eine Pseudo-Einwilligung in exzessiven Datenverkauf durch ein mehr oder weniger ernst gemeintes alternatives Bezahlangebot "freiwillig" erscheinen zu lassen, nicht nur keine Lösung ist, sondern die DSGVO insgesamt unterminiert:
ByteDance/TikTok "tracked multiple journalists covering the company, improperly gaining access to their IP addresses and user data in an attempt to identify whether they had been in the same locales as ByteDance employees"
Exploiting user data to uncover relationships between journalists and employees is among the worst possible abuses of personal data that is routinely being collected when providing digital services.