MATT GRAY Profile picture
Mar 12 13 tweets 4 min read
9 tools to build your one-person business empire (and an audience of 1 million raving fans):
taplio.com

Prediction: LinkedIn will scale creators faster than Twitter this year.

Taplio is how you can get ahead of the curve:

Leverage features like:

• Scheduling
• Analytics
• Engagement

To save your time & build affinity with your followers.
hypefury.com

LinkedIn will have exponential growth, but Twitter is where high-quality audiences live.

Hypefury is the go-to tool to tap into that audience.

Leverage tools like:

• Evergreen posts
• Engagement builder
• Automatic retweeting
beehiiv.com

LinkedIn and Twitter audiences aren't your true fans.

Build your owned audience with a newsletter.

Leverage Beehiiv to make that transition:

• Free to start
• Easy-to-use customization
• Powerful growth tools (referrals/recommendations)
mattgray.xyz/audience-opera…

Go from unknown to an audience of 1 million by getting:

• The systems: How to set yourself up for consistency
• The implementation: The tactics that guarantee vial growth

Audience OS has helped hundreds of founders unlock both.
tweethunter.io/twemex

Writing great content is like art.

You can hone your craft by constantly seeking inspiration.

Twemex keeps me at the top of my game by:

• Leveraging the most popular tweets
• Introducing me to new accounts
• Allowing me to target keywords
figma.com

Figma is like having a digital art studio at your fingertips.

• Real-time collaboration
• Pre-built templates / styles
• Component and design systems

Quickly add design to your core skill stack.
zapier.com

Zapier enables me to automate my life.

• Generate blog + design specs for new posts
• Add email / Slack messages to my to-do list
• Upload Loom + Documentation to Company Wiki

Every week, Zapier does the work of 5 employees.
kajabi.com

Kajabi is the best all-in-one tool for info-product marketers.

Whether you sell:

• Products
• Courses
• Memberships

It enables you to leverage:

• Landing pages
• Email funnels
• Alternate pricing packages

To capture your customers.
notion.so

Every new venture starts with a new Notion hub.

It's the best tool I've found to build out:

• CRMs
• Task Lists
• Project Scopes
• Meeting Notes

Reduce multi-tasking by leveraging Notion as your central hub.
Want to go deeper?

I'm giving away my free Profitable Media Social Strategy Cheat Sheet in my newsletter (worth over $199).

Join 45,000 in my newsletter who will receive it👇

mattgray.xyz/newsletter
Thanks for reading! Follow me @matt_gray_ for more content like this.
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Join 40,000+ subscribers here:

mattgray.xyz/newsletter

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More from @matt_gray_

Mar 11
Content earns your cash.

But freedom makes you rich.

9 steps to build an automated business (that runs while you sleep):
Build Personal Competency

The root of any business: a core skill that you perfect.

The best way to become great:

• Stack skills (ie. Design, sales)
• Build a system of learning
• Play to your personal interests
• Increase specificity

Share your journey.
Create a Launch Pad

You don't need 10,000 followers to launch a successful product.

Followers ≠ Growth.

A successful launch pad:

• Built on the correct platform (ie. Twitter)
• Warmed up (via daily posting)
• Highly specific audience (ie. 30+ year-old lawyers)
Read 13 tweets
Mar 9
Things I'm doing at 33 to avoid regret when I'm 85:
1. Sip, don't gulp. Gently reminding myself that life is a marathon, not a sprint.

Patience in my 30s will help me avoid rash decisions and ensure I am optimizing for the life I want.
2. Investing in personal relationships. Building relationships with incredible people gives me energy, ambition, and happiness.

3. Personal Health #1. I want to make sure I will have the energy and ability at 85 to keep pursuing my interests and passions.
Read 12 tweets
Mar 8
Viral growth is easy.

Monetization is hard.

90% of Twitter creators struggle to reach $10k/month.

7 key monetization tactics you should learn (to maximize your revenue):
Newsletter Subscribers

Newsletter subscribers are key for creator monetization.

• Guaranteed reach
• Can be placed in funnels to be warmed up
• You own access to them instead of an algorithm owning access

Core goal: Maximizing subscriber capture
LinkedIn Featured Section

This section is a great place to funnel your users:

• New viewers (detailed step-by-step guide)
• Aware followers (email newsletter offer)
• Engaged followers (in-depth guided course offer)

Here's how I set mine up:
Read 9 tweets
Mar 5
Everyone should own a niche that generates $10k/month.

Here's how to find your niche of one:
My Personal Journey

In 2014, I sold my previous business and was looking for my next thing.

I was interested in cannabis so I bought a website.

It went from a small site of weed lovers to a community of 14 million cannabis lovers.

But I had no idea how to monetize.
Regulations made it difficult for cannabis brands to advertise.

So I decided to offer Cannabis Marketing as a Service (CMaaS).

I connected brands with our community and dominated that niche.

Here's how you can find and win your niche of one:
Read 11 tweets
Mar 4
ChatGPT is a powerful productivity tool.

But most people suck at using it effectively.

6 ways to make ChatGPT your productivity machine in 2023:
Simplify Complex Topics

Don't waste time and effort learning complex topics.

Instead, ask ChatGPT to:

• Provide examples
• Break it down into smaller parts
• Explain each part in simpler terms

"Can you simplify the concept of [insert complex topic]?"
Generate Summaries

ChatGPT can generate summaries of articles or reports.

Understand long-form content fast:

• Copy text into ChatGPT
• Ask for a summary
• Scan to see if the output is relevant

"Can you provide me with a summary of this [insert article/report URL]?"
Read 9 tweets
Mar 2
My Twitter audience is my most powerful asset.

In 2022, I added 172,204 followers and did $45k/month on the platform.

Here's how to hack the Twitter algorithm:
Optimize Your Profile

Twitter has a small profile surface area. This means you need to maximize every inch:

• Social proof
• Design a CTA header image
• Location tag as a CTA to your link
• Value prop (ie. Helping you scale your brand and community with proven systems.)
Grow via Threads

I've posted 4 threads/week for the last 6 months.

Here's how they usually perform:

• ~3k likes
• ~900k tweet views
• ~150 newsletter conversions

Some quick tips:

• Numbers in headline
• Show credibility
• Actionable tips in every tweet
Read 10 tweets

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