The richest people in 2026 will be ordinary people who master one skill:

Personal Branding.

9 founders who built empires with nothing but their story:

1. Emma Chamberlain Emma started as a casual vlogger sharing unfiltered stories that clicked with Gen Z.

Her content evolved into:

• Collabs with Louis Vuitton & Levis
• Launching Chamberlain Coffee—now a multi-million dollar brand

All built by being unapologetically herself.

YouTube is the most powerful platform on the planet.

Over the last 15 months, I’ve invested $100,000+ and 500+ hours into growing my channel to 144,000 subscribers.

Here’s the exact 10-step YouTube system I’d follow if I had to start over: Find Your Niche

Think Ikigai. Your content must sit at the intersection of:

• What you're skilled at & passionate about
• What people actually want

YouTube is massive.

If you're not targeting something specific, you'll get lost.

Every business grows in 5 phases.

Sadly, most founders never make it past phase 2.

Here's how to build automated wealth without burning out: I’ve gone from broke to building an automated empire in 3 years.

The journey followed these 5 phases:

• Phase 1: Foundation
• Phase 2: Systemization
• Phase 3: Delegation
• Phase 4: Automation
• Phase 5: Expansion

Most founders get stuck because they try to skip phases or do them all at once.

There’s never been an easier time in history to build a personal brand.

Sadly, most people think this takes years to achieve.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Most founders struggle with monetizing their personal brand.

It’s often because they never take the time to build a path to revenue.

My Content GPS solves this. It’s how I’ve turned attention into a predictable profit machine without feeling sales-y.

Let me break it down…

Sales is simple when you understand this secret:

The moment you start selling, you've lost.

Here's my system that makes people sell themselves: If you absolutely hate selling, I get it.

I used to be terrified of sales calls. Sweaty palms. Racing heart. The whole deal.

Now my team and I close without ever feeling like we're "selling."

Using a proven system I call “Pitch OS”.

How I travel 6 months a year (and grow 2 businesses simultaneously): Imagine having 4 systems that allow you to:

• Travel the world
• Build your dream life
• Scale your business effortlessly

All while controlling who you work with and what you work on.

But it wasn't always like this...

The greatest storyteller in human history:

Pixar.

They’re the creative geniuses behind Toy Story, Finding Nemo, and Cars.

And in 2011, former employee Emma Coats revealed Pixar’s "22 Rules For Storytelling."

Here's how I used their frameworks to grow my YouTube by 583%: When most founders try to build a brand, they look at Louis Vuitton, Elon, or Nike.

Me? I look at Pixar.

Because while big brands sell status and tech icons sell ambition, Pixar does something far more powerful:

They make us care…

Benjamin Franklin once said:

“Failing to plan is planning to fail.”

Here's how a simple master plan will get you ahead of 99% of people in 2025: Every December, I sit down and create my annual master plan.

I've been doing this for 10 years, and it's the exact framework that's helped me build multiple 7-8 figure businesses while working just 4 hours a day.

Here's my 2025 masterplan, broken down section by section:

YouTube is free education.

10 channels that will teach you more in 2025 than a Harvard MBA:

1. Huberman Lab Learn from the Professor of Neurobiology at Stanford, @hubermanlab.

He decodes the science of peak performance:

• How to improve your brain health
• Learn the "do's and don'ts" of behavioral tools
• How to get better at sleeping, learning, and focus

The greatest mind of the 21st century:

Naval Ravikant.

He was an early investor in Uber, Twitter, and Notion.

And he famously said, “If you need a degree to do it, it’s not going to make you wealthy.”

His 9 lessons on building wealth that changed my life: Build Or Sell

"Learn to sell. Learn to build. If you can do both, you will be unstoppable."

• Build: The ability to create value
• Sell: The ability to communicate that value

Doing both is an unbeatable combination.

James Clear once said:

“You do not rise to the level of your goals. You fall to the level of your systems.”

Here’s how I reclaimed 40 hours every week (while growing my business): At my first startup, I didn’t know what “free time” meant.

I worked 14-hour days, and I felt too busy to stop being busy.

Everyone said "work ON the business not IN it" but nobody showed me how.

Now, I run multiple 8-figure companies while only working 4 hours a day.

The most powerful platform to build your personal brand in 2025:

YouTube.

Here’s what I’ve learned growing from 0 to 140,000 subscribers: But before we dive in, a quick story…

In 2023, I realized that YouTube was the best platform to grow my audience.

So, in 2024, I invested $100,000+ and 500+ hours into making YouTube work for me.

The results? I grew my CEO brand from ~10,000 to 136k subscribers in 12 months.

If you want to 10x your business by June, follow these 9 steps: Make Content Your #1 Priority

Almost every founder I know has an attention problem.

How to fix it:

• Post content every day
• Double down on the top 20%
• Study other creators and reverse engineer their wins

The more people know you exist, the more money you make.

The most powerful skill in the world:

Copywriting.

Over the last 3 years, I’ve built an audience of 2,500,000 by studying the greatest copywriters in history.

Here are 7 copywriting principles I’ve learned to master the art of writing: Don't Describe An Emotion, Make It⁣

Hemingway mastered what he called the "Theory of Omission."

Delete every sentence that explains an emotion:

• "He was angry" → "His fists clenched"
• "She felt sad" → "Tears fell into her coffee"
• "They were excited" → "They couldn't sit still"

The less you explain, the more your readers feel.

Seth Godin once said:

“People do not buy goods and services. They buy relations, stories, and magic.”

Here’s how to make your brand so simple strangers can’t help but buy from you: Look at the most successful brands:

• Apple - "Think Different"
• Louis Vuitton - "The Art of Travel"
• Tesla - "Accelerate sustainable transport"

They're beautiful because they're simple.

The ultimate growth hack is growing a personal brand.

Here’s how I scaled mine to 2.5 million followers without burning out: Building your personal brand sustainably comes down to 3 core principles:

1. Realize you can't build a personal brand on your own
2. Learn how to delegate
3. Define your vision and hire weapons

Let’s dive in:

Steve Jobs once said:

“Do not try to do everything. Do one thing well.”

Here’s how to become the Apple of your niche: Own Your Story

Forget your sophisticated marketing plan. Your story is your strategy.

Build one infused with your:

• Mission
• Values
• Vision

Weave this into every facet of your business (content, sales, hiring).

Everybody on earth is capable of making $1,000,000/year online.

Sadly, most people overcomplicate their sales process.

Here are the 7 reasons people will never buy from you (and how to fix it): Your Product Lacks Quality

Quality is the ultimate pattern interrupt.

The world is only getting noisier. What that means:

• Persuasive marketing is harder than ever
• Word of mouth is more important than ever

It's never been more important to obsess over product quality.

How I work 4 hours a day traveling the world (running a team of 36 people): If you thought of someone making 7-figures a month, how long would you guess they were working?

Most would guess 12-14 hours a day.

I am doing the complete opposite.

I’m on track to make 8-figures this year and only work 4 hours a day on my businesses.

This quote from Jim Rohn hit me hard:

"We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.''

Here's how to build your dream business (without sacrificing your freedom): Most entrepreneurs believe that to succeed, they must endure endless hustle, stress, and burnout.

They sacrifice their health, relationships, and passions only to end up with a business they resent.

But what if there was a better way? A path of less resistance?

The most frightening experience for every first-time founder:

Hiring.

Here's how I built a 36-person team (with zero experience): First, understand what you're looking for: Weapons.

A weapon is someone who:

• Has relentless resourcefulness
• Goes above and beyond
• 10x's their area of focus
• Elevates company culture

One weapon beats ten average hires.