I make $12,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Attention Is the New Oil

Your online brand is the pipeline. Your content is the fuel that drives engagement and growth.

Master the art of capturing and monetizing attention to build a thriving business empire.

If you can't capture their attention, you can't sell them anything.

$50k/month is impossible.

That's what most founders told me after wasting years and $$$. Turns out, they all had the wrong systems.

After 100s of hours of iteration, I've cracked the code. And now, I've scaled to $13,800,000 (working <4 hours/day)

Here’s my system: Embrace Automation Opportunities

Automation frees up your time to focus on growth and helps you scale

• Identify repetitive tasks
• Document processes using @loom
• Use automation tools like @airtable and @zapier

Automate or evaporate

The single most powerful habit for personal growth:

Getting up early every day.

I’ve spent 5+ years and $27,000 figuring out how to be wide awake without any alarm.

Here’s what I’ve found: Rising early is a keystone habit that will upgrade every area of your life.

From productivity to clarity to achieving your biggest goals.

Lose an hour in the morning, and you will spend all day looking for it.

Master SEO and you can print money while you sleep.

I’ve generated $9,245,000 from SEO (no paid ads).

Here’s a masterclass on how to use SEO to get 1M unique visitors per month on your website: Imagine your website attracting a flood of 1 million unique visitors every single month.

No paid ads, no social media gimmicks – just pure, organic traffic.

The secret?

Mastering the art and science of Search Engine Optimization (SEO)

If you don't have world-class 1:1 meetings, you'll never have a high-performing team.

Period.

My blueprint to having ridiculously good meetings: 1:1 meetings are not an add-on to your role as a manager—they are foundational to it.

Those who fully embrace them as the place where leadership blooms:

• Build trust and safety
• Make their teams' day-to-day output better
• Improve employees' experiences and motivation

98% of course creators will never scale beyond $1,000,000 a year.

They waste years and $$$ not knowing the right tools.

Here are 10 no-code tools to scale your course business to 7-figures and beyond: @Kajabi

It is the ultimate all-in-one platform for course creators. It allows you to:

• Host your courses
• Process payments
• Build landing pages
• Manage your email marketing

The most powerful way to deliver your course to your army of raving fans.

If you use it right, Instagram is the most powerful platform in the world.

But 98% suck at it.

I have gained 784,000 followers and generated $4,847,000 from this platform alone.

If I lost everything, this is my exact blueprint to get 100,000 followers in 90 days: Optimize Your Profile

Choose a niche you can dominate. Something at the intersection of your expertise and passion.

For me, that's helping founders scale using proven systems. I live and breathe this stuff.

Carve out your unique identity on Instagram.

Tony Robbins once said:

"Clarity is power. The more clear you are about exactly what it is you want, the more your brain knows how to get there."

Here’s how to cut the noise and find your true clarity: Clarity helps you understand what truly matters to you.

Without clarity, you may spend years pursuing goals that don't matter to you, leading to unfulfillment.

But how do you find clarity in a world full of distractions?

The answer lies in the concept of Ikigai.

A landing page is a salesperson who never sleeps.

But most people don’t know how to create one.

Here is how I made a landing page that converted over $14,680,000 in sales while I was asleep: Your landing page is your digital storefront, your first impression to potential customers.

It's the make-or-break moment that determines whether a visitor becomes a loyal customer or bounces, never to return.

Crafting a high-converting landing page is an art and a science.

I recently started playing Padel tennis. It’s the best sport ever.

It's an electrifying mix of Tennis, Squash, and Racquetball.

Mark my words, Padel will be the fastest-growing sport in the world over the next 20 years.

Here's why: Imagine a game that blends the speed of tennis and the strategic play of squash.

That's Padel.

It's played on a 20m x 10m court enclosed by walls of glass and metallic mesh.

The walls aren't for show - they're in full play, allowing angled shots that last for many exchanges.

If you don’t know how to create systems, you will never achieve true freedom as an entrepreneur.

Here is the exact process I used to build systems that make me $12,800,000 (while working 4 hours a day and traveling the world): Systems are the secret weapon of entrepreneurs like Elon Musk and Jeff Bezos.

Systems allow you to:

• Eliminate unnecessary work
• Automate repetitive tasks like email marketing
• Delegate so you can focus on high-impact work

A good system shortens the road to the goal.

Most people suck at generating high-quality leads.

But I cracked the code years ago. Getting qualified leads has become child’s play since then.

Here’s my simple framework for building a predictable lead engine that prints $12,800,000 every year. Without a steady stream of qualified leads, your business is on shaky ground.

You're stuck in the feast or famine cycle. One month you're drowning in work, the next you're wondering how to pay the bills.

It's a constant roller coaster of stress and uncertainty.

If you don’t understand this metric, you’ll never grow your personal brand.

It's exactly what allowed me to attract over 3,000,000 followers in less than 1 year.

Master this, and you will damn near gain followers at will: Attention is the new oil in business.

The single most important metric for capturing attention and growing an audience of raving fans:

Audience efficiency score (AEC)

It’s the ratio of your followers to your profile visits.

Mine is 24% across platforms.

99% of entrepreneurs fail.

They don't lack talent. They're plagued by unconscious limiting beliefs.

Here are 27 dangerous beliefs blocking your entrepreneurial journey: ‘You Need the Perfect Plan Before You Start’

No plan survives first contact with customers.

I had a foggy vision when I started Founder OS - clarity came from experimentation and iteration.

Build. Measure. Learn.

Thomas Paine once said:

“An army of principles can penetrate where an army of soldiers cannot.”

Here are 19 principles I swear by: Whole Body Yes

When an opportunity arises, I check in with my head, heart, and gut. If even one of them is a "no," I decline.

I almost started an AI company that looked great on paper but felt off in my gut. Saying no led me to my true calling.

Trust your instincts.

10 tips that’ll teach you more about copywriting than an $80,000 writing degree:

(I used these exact strategies to grow my business to $12,800,000): Write Headlines That Hijack Attention

8 out of 10 people will read your headline. Only 2 out of 10 will read the rest.

Spend 50% of your time crafting a magnetic headline.

"How I grew my community to 14M Users Without Spending $1 on Ads" - An irresistible headline.

If you don’t know how to sell, you’ll never be wealthy.

Here are 20 words that will help you master the art of sales: "Why"

Use stories to tell your audience:

• Why do you love your business
• Why did you start it
• Why is it worth it

Use your purpose to build relationships. It wins over hard selling.

There’s never been a better time to grow your LinkedIn following.

Here’s the exact system I used to get my first 100,000 followers and skyrocket my growth: Optimize Your Profile

Your headline and bio should be clear, concise, and instantly describe what you do.

Set up your profile to convert at least 5% of your visitors to followers - the golden efficiency percentage.

A magnetic profile is the foundation of your LinkedIn empire.

I grew my Founder OS newsletter to 100,000 subscribers in 18 months.

This is the exact blueprint I used to create my newsletter funnel: To build a thriving newsletter funnel, you need a proven roadmap.

This is one of the roadmaps I teach at Founder OS.

A step-by-step system for attracting a loyal audience and exploding your subscriber count.

Let's break it down:

Confession:

I collect ads like rich people collect watches.

The 17 best luxury ads I've collected:

Porsche, 1967 Mercedes-Benz, Christmas 2013

I’ve interviewed more millionaires than I can count.

I always ask them to share their lessons on creating a world-class company culture.

Here's what they told me: Your Values = Your Compass

Your values are your organization's DNA. They guide decision-making, shape behavior, and create a shared sense of purpose.

Communicate them clearly and consistently.

Embrace your values. Eliminate decision fatigue.