Seth Godin once said:

“People do not buy goods and services. They buy relations, stories, and magic.”

Here’s how to make your brand so simple strangers can’t help but buy from you: Look at the most successful brands:

• Apple - "Think Different"
• Louis Vuitton - "The Art of Travel"
• Tesla - "Accelerate sustainable transport"

They're beautiful because they're simple.

The ultimate growth hack is growing a personal brand.

Here’s how I scaled mine to 2.5 million followers without burning out: Building your personal brand sustainably comes down to 3 core principles:

1. Realize you can't build a personal brand on your own
2. Learn how to delegate
3. Define your vision and hire weapons

Let’s dive in:

Steve Jobs once said:

“Do not try to do everything. Do one thing well.”

Here’s how to become the Apple of your niche: Own Your Story

Forget your sophisticated marketing plan. Your story is your strategy.

Build one infused with your:

• Mission
• Values
• Vision

Weave this into every facet of your business (content, sales, hiring).

Everybody on earth is capable of making $1,000,000/year online.

Sadly, most people overcomplicate their sales process.

Here are the 7 reasons people will never buy from you (and how to fix it): Your Product Lacks Quality

Quality is the ultimate pattern interrupt.

The world is only getting noisier. What that means:

• Persuasive marketing is harder than ever
• Word of mouth is more important than ever

It's never been more important to obsess over product quality.

The most frightening experience for every first-time founder:

Hiring.

Here's how I built a 36-person team (with zero experience): First, understand what you're looking for: Weapons.

A weapon is someone who:

• Has relentless resourcefulness
• Goes above and beyond
• 10x's their area of focus
• Elevates company culture

One weapon beats ten average hires.

The most creative person on earth:

Rick Rubin.

He’s a music producer worth $300 million who has worked with artists like Eminem, Jay-Z, & Kanye…

Yet claims, “I know nothing about music.”

9 lessons on creativity from his book “The Creative Act” that changed my life: Taste Is The Ultimate Competitive Advantage

“I don’t know anything, but I trust my taste.”

You don't need to be an expert at everything.

You just need to know what good looks like.

Naval Ravikant once said:

"The most dangerous things are heroin and a monthly salary."

Here’s how to build a 7-figure one-person business (in 90 days): Most founders are trapped in a business that's running them into the ground.

Stressed, directionless, unsure how to find peace and grow.

But the future of entrepreneurship is the one-person business model:

You, your systems, and a remote specialist team helping you scale.

This is Tony Robbins's first mentor.

He has given over 6,000 speeches across 39 countries and is recognized as the greatest motivational speaker of all time.

7 lessons on building your dream life that will give you chills: F*ck Your Job, Prioritize Growth

"Learn how to work harder on yourself than you do on your job."

What got you here won't get you there.

The best investment is the one you make in yourself.

This took me 14 years to learn, I’ll teach it to you in 3 minutes.

How to build a profitable business in 2025 (step by step): Setting The Vision

Where do you want to be in 365 days? Write it down.

My 2025 vision:

• Build the world’s leader founder community
• Scale to $20M revenue
• Build a calm, automated company
• Travel & pursue what matters

Base your 1-year goals on your 10-year vision.

This is Steve Jobs’s favorite book.

He reread it every year for 38 years and gifted it to all 500 people who attended his funeral.

7 principles from the “Autobiography of a Yogi” he used to build the most successful company in history: When Jobs first discovered this book at 19, it changed his life.

It inspired him to travel to India and embark on a journey of spiritual enlightenment.

The teachings from this book and the wisdom he learned in India would later shape every aspect of Apple's DNA.

How to build a million-dollar personal brand (in the next 341 days)...

Follow this system: Discover Your Niche

Your personal brand starts with self-awareness.

Before you write a single post, answer:

• What makes you truly unique?
• What do you want to be known for?
• What legacy will you leave?

Your 4 Core Pillars filter everything else.

If you don't know how to negotiate, you'll never be successful.

8 proven methods to get what you want in life: Behavioral Biases

Studying these will change the way you approach business interactions:

• Loss aversion
• Anchoring
• Herding

These are psychological weapons used against you every day without you even knowing.

Win back control and become the player - not the pawn.

I can't stop thinking about this cheat-code to becoming infinitely more likeable...

The Pratfall Effect: In 1966, Elliot Aronson ran an experiment that discovered something fascinating about likability.

He had 48 college students listen to recordings of people auditioning for a quiz show.

The subjects were divided into 4 groups, and each one heard different versions of the same audition:

10 books that will teach you more in 2025 than a 4-year college degree:

1. The Almanack of Naval Ravikant by Eric Jorgensen This is the greatest book on wealth & happiness.

Some of my favorite principles include:

• Play long-term games with long-term people
• Learning itself is the most important skill
• Treat your time as an asset

Remember: “Optimize your life for freedom, not money.”

I’ve interviewed more millionaires than I can count.

I always ask them to share their lessons on creating a world-class company culture.

Here's what they told me: Values Always Come First

They are your organization's DNA.

Not only that, but they:

• Guide every decision you make
• Shape behavior and expectations
• Create a shared purpose

When values are clear, culture builds itself.

How to create a killer LinkedIn profile.

A 9-step system to turn strangers into followers on autopilot: Last year, I was crowned the fastest-growing creator on LinkedIn.

I grew my profile to 272k followers in 12 months. Today, I’m at over 770k.

I want to help you do the same.

Let’s break down the 9 steps to build your profitable profile:

Andrew Huberman once said:

“Don't ask how people are doing, ask how they are sleeping. You'll learn a lot more.”

Here’s why sleep is your most important daily drug: Back in 2016, it was calculated that sleep deprivation costs the US economy $411 billion annually in lost productivity.

Lack of sleep impacts:

• Decision making
• Creativity
• Emotional regulation
• Physical health

Here's why the top 1% of leaders make sleep a priority:

A quote I can't stop thinking about:

"The ability to focus is becoming the scarcest commodity of the 21st century." — Cal Newport

10 steps to protect your focus in 2025 (my deep work routine): Eliminate Distractions

Block off 4 hours a day to be completely distraction-free.

Here's why this matters:

• Turn off your phone
• Eliminate all notifications
• 1 hour of deep work > 8 hours of shallow work

Your ability to do deep work will separate you from 99% of people.

There’s never been an easier time in history to make $1,000,000.

Sadly, most people think this takes years to achieve.

Here’s how to build a 7-figure personal brand by March 1st, 2025: Today, I’m going to break down the system that has helped me attract 2.5 million followers over the last 3 years:

• Working 4 hours per day
• Traveling the world
• Building multiple 7 & 8-figure businesses

Here's exactly how to build it, step by step…

The most profitable skill to master in 2025:

Copywriting.

Here are 10 rules the top 1% of copywriters live by: Tangible > Intangible

We want someone to visualize what we’re writing.

Intangible: “I will help you make more money”
Tangible: "I will help you make 100k/mo while working 4 hours/day from your laptop in Bali"

See the difference? We can picture the second one.

I’m 35.

When I was young, I used to think reflecting was a complete waste of time.

Now? It’s one of my most important habits.

Here are 8 of the most impactful lessons I learned in 2024: Insane Simplicity Scales

Complexity kills momentum. Having insanely simple:

• Systems
• Operations
• Design

…leads to 10X growth.

The more you can simplify, the faster you can scale.