I make $1.1M per month while taking 4-day weekends.

Here's how to build a business that runs without you: Systems > Hustle

Most founders are stuck working IN their business instead of ON it.

They chase growth through brute force when they should be building systems.

The simple truth:

• You don't need to work harder
• You don't need more hours
• You don't need more motivation

You need systems that run without you.

The difference between a job and a business is whether it works when you don't.

How to sell (without feeling salesy): Why Most Founders Hate Selling

After studying 300+ founder sales processes, I discovered why most hate selling:

• They use manipulative tactics that leave them feeling like they need a shower
• They focus on transactions (getting the sale) instead of transformations (changing lives)
• They separate valuable content from offers, creating a jarring disconnect
• They apologize for asking for money
• They treat selling as necessary evil instead of natural conclusion of helping

Your discomfort with selling isn't just costing you sleep, it's costing you millions.

I generate $264,000 per month from content.

Not luck. Not grinding 80-hour weeks. Not spending millions on ads.

A proven system that converts attention into cash.

Here's exactly how: Most founders are throwing money away.

I spent $487,000 testing content strategies over 3 years.

Here's what doesn't work:

• Posting whenever you "feel creative"
• Random "inspiration" posts with no strategic direction
• Chasing followers, likes, and comments while your bank account stays empty

Content without direction isn't just noise, it's expensive waste.

14 elements that make the difference between being forgotten and being unforgettable (my brand identity blueprint): The Million-Dollar Mistake

99% of founders waste thousands on brand elements that don't matter:

• Fancy logos
• Trendy color palettes
• Generic professional photos

I blew $127,000 on these before learning what actually works.

In 2013, I was broke.

In 2025, I make $13.8M/year working 4 hours a day.

The secret wasn't real estate, stocks, or crypto, it was converting this hidden asset into an 8-figure engine: The Complete Formula

I've built my portfolio to $13.8M/year using this equation:

((Authenticity × Unique Value) × Systemized Content) × Audience Trust

Time to Build × Consistency & Effort

Every variable is controllable. Every outcome is predictable.

How to brand yourself in 30 days (without selling your soul): The Old Game Is Dead

I've spent $1.4M testing what doesn't work:

• Paid ads → 83% ROI decrease
• Chasing algorithms → Endless pivots
• PR firms → $30K for zero sales
• Press features → 72-hour spikes
• Networking events → Surface connections

2025 winners aren't buying media. They're becoming it.

The secret to sustainable success:

Deep reading.

I’ve read 100s of books on business, leadership & personal growth.

These 10 books completely changed my life: The Creative Act - Rick Rubin

Rubin openly admits: “I don’t know anything about music.”

Yet he’s produced iconic albums for Eminem, Jay-Z, Johnny Cash & the Red Hot Chili Peppers.

This is because he leads with instinct > technical skills.

Creativity isn’t about control. It’s about surrender.

7 principles to build a pretty darn good business (in just 6 months): No Co-Founder

The myth: You need a co-founder to succeed.
The truth: 65% of startups fail due to co-founder conflict.

What most founders miss:

• Solo founders make decisions 3x faster
• Solo founders pivot without emotional politics
• Solo founders keep 100% ownership and control

Hire specialists who solve specific problems.

Branding principles I know at 35, I wish I had known at 21: Consistency Creates Trust

Every touchpoint with your audience matters:

• Email signatures
• Team responses
• Customer calls
• Website copy

Reinforce your message constantly.

If you don’t know how to sell, you’ll never be wealthy.

Here are 7 principles that will help you master the art of sales: Do It Yourself First

Too many founders hire closers before they've built out a sales process.

You need to create your OWN script through trial and error, and only delegate once you can consistently close at 30%+ yourself.

You can't lead what you don't understand.

I make $1.1M/month working 4 hours a day.

But my greatest achievement isn't money – it's building a business that brings me peace.

Here's how to create yours: Optimize for Peace of Mind

The true measure of success: how well you sleep at night.

Most businesses are designed to maximize profit at the expense of your sanity.

Instead, ruthlessly:

• Eliminate people that create anxiety in your life
• Remove distractions that fragment your attention
• Delete tasks that don't move your business forward

I've fired clients worth $200,000 because they disrupted my peace.

Your mental clarity is worth more than any contract.

Mark Zuckerberg once said:

"The greatest risk in life is not taking one."

Here’s how to build a profitable one-person business (in 90 days): Most founders become prisoners—starting for freedom, but ending up with:

• 12-hour workdays
• Constant firefighting
• Zero time for themselves

True entrepreneurship is designing a system that works WITHOUT you.

Here’s how to do it:

Everyone with a laptop should earn $1,000,000 per year.

Sadly, most people don’t know where to start.

Here’s the playbook to build a 7-figure offer stack in the next 60 days: First, understand this:

Your offer stack is EVERYTHING. It’s the sequence that guides prospects through your funnel.

Most founders obsess over their product—but how you frame & structure your offer is what drives predictable, repeatable revenue.

Here’s everything you need to think about:

The cost of distraction is the life you could have lived.

If you suffer from a short attention span, read this.

My Deep Work routine: Block Sacred Hours

I protect 7am-11am for focused creation—no exceptions.

During these hours, my phone is off and I'm unreachable.

4 hours of deep work ALWAYS achieve more than 8-12 hours of shallow, distracted effort.

I’m obsessed with mental models.

But when I was young, I wasted years drinking, working way too hard, and optimizing for things that didn’t matter.

Learn from my mistakes.

16 mental models I wish I knew earlier: Wabi-Sabi

This Japanese concept celebrates the beauty in imperfection.

Always be authentic. Share the wins, losses, and everything in between.

Before my first business took off, I was drowning in $30K of debt and battling daily panic attacks.

That struggle was part of my journey.

Harsh truth:

Most leaders hire for skill when they should hire for character.

16 other leadership principles I know at 35 that I wish I had known at 21: 1. Paying A Sh*tty Salary Is Your Most Expensive Mistake

The real cost isn't $20K extra. It's $200K in lost opportunities when B-players fail to deliver.

2. If They Need To Be Micromanaged, You Hired Wrong

Great hires deliver without supervision. The rest drain your focus.

I'm 35.

Here are 41 short pieces of life advice:

1. Taste is the ultimate competitive advantage 2. The future belongs to founders who think like creators, and creators who think like founders.

3. Your personal brand is the greatest asset you'll ever build.

4. Entrepreneurs are intellectual athletes. If you want peak performance — workout, sleep well, eat clean.

The greatest director of our lifetime:

Christopher Nolan.

He's the man behind movies like Inception and Dunkirk.

And once said: "You're never going to learn something as profoundly as when it's purely out of curiosity."

8 storytelling secrets that made him a cinematic legend: Simplicity Over Complexity

Nolan starts with complex ideas. But he breaks them down to their “essence.”

Inception is a layered dreamscape with shifting realities. But at its core, the story is simple—plant an idea in someone’s mind.

Nolan on how he got the idea for the film:

Harsh truth:

Peace is not by chance but by choice.

Here’s how I designed my business for both happiness and freedom: While in Japan, snowboarding with friends, I realized something about business:

You need to loosen your grip.

If you're creating solid systems & a strong team, you need to let compounding work its magic.

That said, here’s how to optimize for freedom:

Steve Jobs once said:

"The most powerful person in the world is the storyteller."

Sadly, most people never learn how to tell a good story.

10 storytelling secrets that make you impossible to ignore: Never Rush

Poor pacing can kill a fantastic story.

Long-winded introductions bore readers/listeners, and rushing through key moments feels unsatisfying.

Instead, expand important moments & compress transitions.

Watch how Jobs does it:

The master of focus:

Cal Newport.

He has published 3 New York Times bestsellers, sold 2,000,000+ copies and has a PhD from MIT.

Yet, he refuses to work past 5:00pm.

Here's his Deep Work protocol for unstoppable productivity: But first, what actually is “Deep Work”?

It’s intense, distraction-free concentration that pushes your cognitive limits.

Those who master it create breakthroughs—for example, JK Rowling locked herself away for 6 months to finish Harry Potter.

Here’s Cal himself on Deep Work: