A quote I can't stop thinking about:

"The ability to focus is becoming the scarcest commodity of the 21st century." — Cal Newport

10 steps to protect your focus in 2025 (my deep work routine): Eliminate Distractions

Block off 4 hours a day to be completely distraction-free.

Here's why this matters:

• Turn off your phone
• Eliminate all notifications
• 1 hour of deep work > 8 hours of shallow work

Your ability to do deep work will separate you from 99% of people.

There’s never been an easier time in history to make $1,000,000.

Sadly, most people think this takes years to achieve.

Here’s how to build a 7-figure personal brand by March 1st, 2025: Today, I’m going to break down the system that has helped me attract 2.5 million followers over the last 3 years:

• Working 4 hours per day
• Traveling the world
• Building multiple 7 & 8-figure businesses

Here's exactly how to build it, step by step…

The most profitable skill to master in 2025:

Copywriting.

Here are 10 rules the top 1% of copywriters live by: Tangible > Intangible

We want someone to visualize what we’re writing.

Intangible: “I will help you make more money”
Tangible: "I will help you make 100k/mo while working 4 hours/day from your laptop in Bali"

See the difference? We can picture the second one.

I’m 35.

When I was young, I used to think reflecting was a complete waste of time.

Now? It’s one of my most important habits.

Here are 8 of the most impactful lessons I learned in 2024: Insane Simplicity Scales

Complexity kills momentum. Having insanely simple:

• Systems
• Operations
• Design

…leads to 10X growth.

The more you can simplify, the faster you can scale.

I used to be depressed, broke, and anxious.

Now, I only work 4 hours per day, travel the world, and make $1.16 million dollars every month.

10 habits that transformed my life: Say No by Default

Your time's precious: don't give it to people who don't deserve it.

Especially to Energy Vampires who drain your energy.

Conquer FOMO and put yourself first - my rule of thumb is if it's not a f*ck yes, it's a no.

Procrastination is the worst disease of the 21st century.

9 proven systems to beat it forever: Eat The Frog

Tackle your big, hairy project early and often.

• Builds momentum rapidly
• Leverages your peak performance
• Ensure you complete your high-impact, important work

The biggest drain on your energy: Falling asleep knowing you failed to tackle a big project.

Everyone with a laptop should earn $1,000,000 per year.

Sadly, most people don’t know where to start.

Here’s the playbook to build a 7-figure offer stack in the next 60 days: Your offer stack starts with the Value Ladder.

This system increases customer lifetime value by giving them multiple ways to work with you.

Think of it as a journey from first purchase to long-term partnership.

Each step builds more trust and value.

Tony Robbins once said:

“If you talk about it, it's a dream, if you envision it, it's possible, but if you schedule it, it's real.”

How to design your dream life in 2025: Every action you take is a vote for the person you wish to become.

Your success in 2025 depends on:

• The habits you build
• The systems you create
• The people you surround yourself with

Small choices compound into massive changes.

I've hired 90+ high performers over the last 14 years.

But only one hire changed my life.

They’re the only reason I’ve scaled to $13.8M/year while working 4 hours per day.

Here's what it is (and my step-by-step hiring system): Introducing: The Chief of Staff.

This is, by far, the highest leverage hire any founder can make.

Don’t just take my word for it: Matt Mochary, who coaches CEOs of Coinbase, OpenAI, and Canva, says it's his #1 requirement for all CEOs.

The reason being…

I make $13,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact system to grow and monetize any audience without sounding like a sellout: Most founders chase vanity metrics like followers and likes.

But revenue is the only metric that matters. An audience without cash flow is just a hobby.

A small, engaged audience beats a massive, cold one every time.

Here's my system to turn attention into revenue:

10 TED Talks in 10 days that will change your life:

1. How Great Leaders Inspire Action by Simon Sinek @simonsinek breaks down the golden circle:

• Every great leader starts with WHY— not what or how
• Apple doesn't sell computers; they sell innovation
• WHY speaks directly to the decision-making part of the brain

People don't buy what you do; they buy why you do it.

How I gained 2.5 million followers (and make $1,160,000/month): The attention economy is the new gold rush.

By now, your personal brand isn't optional anymore - it's your digital reputation.

People trust people, not faceless companies.

If I had to start from scratch today, here's how I would scale to 100k followers:

Hard pill to swallow:

The life you're looking for is in the work you're avoiding.

Here's how to get ahead of 99% of people in 2025: Build a personal brand.

Your personal brand is the most valuable business asset you'll ever own.

I built mine to 2.5M followers and now make $1.2 every month without lifting a finger.

My biggest regret? Not starting one sooner.

If you don’t have systems, you’ll never be free.

8 real systems to build an 8-figure business (and remove yourself from operations): Chief Of Staff

The highest leverage hire a founder can make.

A Chief of Staff manages my calendar, communications, and my time.

They handle the day-to-day operations so I can focus on my zone of genius.

Stop wearing all the hats and hire this role immediately.

If you want to 10x your income in 2025 (working 4 hours a day), read this: Most entrepreneurs build prisons instead of businesses.

They grind 14 hours a day, sacrifice health, and still struggle to scale.

I've built a portfolio of internet companies doing $13.8M/year, working just 4 hours daily.

Here's the blueprint to true freedom while scaling your income:

YouTube is free education.

10 channels that will teach you more in 2025 than a 4-year college degree:

1. Huberman Lab Learn from the Professor of Neurobiology at Stanford, @hubermanlab.

He decodes the science of peak performance:

• How to improve your brain health
• Learn the "do's and don'ts" of behavioural tools
• How to get better at sleeping, learning, and focus

This took me 10 years to learn, I’ll teach it to you in 2 minutes.

How to build a 7-figure personal brand (in 30 days): Create High Converting Content

Every ounce of attention can be turned into money.

But 99% of founders chase views instead of sales.

I make $1.2M/month by having one goal: turn eyeballs into revenue.

Attention without monetization is just entertainment.

The most relentless entrepreneur alive:

Jesse Itzler.

• Ran 100 miles in under 24 hours
• Built and sold a billion-dollar company to Warren Buffett
• Asked David Goggins to torture him for mental toughness

His 10 principles for winning in a world of quitters: Pressure Is A Privilege

I love this quote from @JesseItzler:

“You have to learn to get comfortable being uncomfortable.”

Growth happens when you deliberately put yourself in difficult situations.

What breaks others will become your superpower.

If you're not using proven hook structures, you'll never get a million views.

Here are 11 hook structures I used to generate 1 billion views (steal them): The Relatable Anecdote

“I’m [age].

When I was young, I wasted years [negative habits #1, #2, and #3].

Learn from my mistakes.

X life lessons at [age] I wish I knew at 23:”

e.g.

https://twitter.com/308800426/status/1698307104006684704

I wasted 2 years chasing the entrepreneur's hidden success 'formula.'

It doesn’t exist.

Then, I discovered what actually works.

The 4 steps that built my $13.8M/year portfolio of internet companies: Here are the 4 stairs you need to follow:

• Building your audience from Day 1
• Crafting an irresistible offer
• Own your distribution
• Scale with systems

Let me break down each one:

Leonardo da Vinci once said:

"Simplicity is the ultimate sophistication."

Here’s how to simplify your life (in 6 months): Minimal vs Simple

Most people confuse the two.

Minimalism is about having less. Simplicity is about focusing on what matters.

Your goal isn't to strip everything away. It's to make room for what counts.

When you master this, freedom follows.