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Jackson Blackledge | The Google Ads Aussie Profile picture
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Mar 15 • 10 tweets • 3 min read
My agency uses a mix of all of Google's ad platforms to generate millions for my eCom clients.

One of the platforms no one talks about?

YouTube ads.

Here are just 6 reasons why I'm bullish on YouTube videos ads for my clients in 2023:

🧵
1. YouTube Shorts

Since the rise of TikTok, Google has fought back with its own short-form platform.

With plans to monetize short-form videos for creators, lots of people are flocking to the platform over IG and TikTok.

More eyes = more potential
Already my clients are seeing big returns.
2. Video Appeals to Mobile Users

35% of purchases are made on mobile, and 90% of consumers like to watch videos on the go.

When you use video you create a win-win situation.
3. Delivers Higher Conversions

Surveys show 74% of users who watch an explainer video about a product or service end up buying it.

It's a great way to show and communicate your value...

...Especially when customers can't feel and touch your products in person.
4. Video Engages Lazy Buyers

Most people are too lazy to read long-form text.

Video has been proven to consistently capture attention better than text.

Through video, you can prime even the laziest customers into buying.
5. Increases Brand Awareness

Video ads give you a great deal of organic reach from:

- Ads
- Organic search

Be creative and educate customers about your products, brand, and offers.
6. Offer a Good User Experience

There is no better medium to tell a story than video.

Done right, your video ads connect with your customers emotionally.

And can communicate a lot of information in a short time.
That’s everything.

If you liked this thread:

1. Follow me @blvckledge for more
2. RT the tweet below to show some love

Thanks for reading!
Wanting to boost your profits with Google Ads but tired of the high cost of traditional agency fees?

I'll provide you or your in-house marketing team with the knowledge and skills to become experts in Google Ads.

Goodbye to monthly agency fees!

👇🏼
calendly.com/jrb-media/goog…

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More from @blvckledge

Jackson Blackledge | The Google Ads Aussie Profile picture
Mar 15
Let's destroy your competition with Google Ads (big or small)!

Quick Thread

🧵
If you're an ecommerce brand looking to drive more traffic and sales to your website, Google Ads is a game-changer. But what about your competitors? Don't worry, with a solid Google Ads strategy, you can stay ahead of the competition and attract more customers.
With Google Ads, you can bid on the same keywords as your competitors and show up in the top search results. But it's not just about bidding higher than them. You need a smart, targeted approach to reach the right audience and get the best ROI.
Read 9 tweets
Jackson Blackledge | The Google Ads Aussie Profile picture
Mar 14
Do you want 8+ Google ads ROAS for your eCom brand, but don't know where to start?

Here's the secret:

Campaigns that are tailored for different stages of the buyer journey.

Here's how to create landing pages for every stage of buyer awareness level and skyrocket your ROAS:

🧵
Landing pages are the gateway to your sales funnel.

But not all visitors are ready to buy.

That's why creating landing pages for every stage of the buyer journey is crucial.
The benefits of tailoring your landing pages for each stage are:

- Better conversions
- Cheaper ads
- Higher ROAS

But...
Read 11 tweets
Jackson Blackledge | The Google Ads Aussie Profile picture
Mar 13
Are you wasting hours creating Google Ads campaigns from scratch?

Stop reinventing the wheel.

Here are 4 easy steps to spy on your competition and improve on their strategy to get better results 10x faster:

🧵
1. Use Auction Insights

Use this to see how you stack up against competitors targeting similar keywords.

This will give you an idea of who to spy on.
2. Use Current Keywords to Find Competition

Go in Incognito.

Take your top keywords, search them, and see who comes up.

Study their whole funnel.

It's a simple but effective way to find fresh ideas for your own campaigns.
Read 8 tweets
Jackson Blackledge | The Google Ads Aussie Profile picture
Mar 11
If I had to start an online business again with $0 this is what I would do to get to $10k/month in less than 180 days:

🧵
1. Understand that Sales is the Most Important Skill

You must be comfortable with sales and be able to sell yourself and your services to potential clients.

Get on free calls whenever you can and get comfortable being on camera.
2. Choose a Skill of Expertise.

No one wants to hire a generalist.

And the easiest way to sell anything is by:

- Having incredible social proof
- Show you have expert results

You can't do that as a jack of all trades.
Read 16 tweets
Jackson Blackledge | The Google Ads Aussie Profile picture
Mar 8
Responsive Search ads are a cheat code to earning millions of $$ in 2023.

Here are the 7 best practices for using this AI-driven tool for maximum ROAS:

🧵
First, for those that don't know, responsive search ads (RSA) is an ad format designed to automatically find your best text ad.

Learn to leverage this and you will find your winning ad a lot faster.

You'll save money, and time, and get to your profit goals faster.

Let's go ↓
1. Give it as many assets as possible

As a minimum, you need at least 3 headlines and 2 descriptions for your RSA to show.

Don't settle less.

Aim to get at least 10 headlines and 3 descriptions to maximize testing.

If you run out of ideas, check Google's suggestions.
Read 12 tweets
Jackson Blackledge | The Google Ads Aussie Profile picture
Mar 7
The key to eCommerce success is setting the right price.

Too low, you don't profit.

Too high, no one buys.

Let me show you 5 pricing strategies that will keep your products competitive and profitable:

🧵
1. Loss-leader pricing.

Firstly, this involves offering your main product at a low price.

→ Makes it more accessible
→ Easier to entice customers

For this to work, make sure your discounted product is covered by the profit from other items sold.

Example...
Razor blades and printers.

They are typically sold at very low prices.

But when it's to buy more ink or to replace the blade you'll find that those items are relatively expensive.
Read 10 tweets

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