Every product has 3-5 different customer segments.

Most brands only sell to 1.

We run a simple process to help clients identify the others and turn each into new revenue.

Here’s a step-by-step breakdown of how it works: Too many brands focus on milking the same buyers for their products.

It can work, but there’s a limit to how far you can go.

Meanwhile, there’s likely another market right beside you that would buy the same products.

When you crack it open, it can unlock serious revenue.

Spent 5 years testing every Shopping campaign strategy that exists.

Found 1 complete system that consistently scales eCom brands 3-5x.

Here's the breakdown: Before we get into our setup, let’s make this clear:

You don’t have to choose between PMax and Standard Shopping.

They serve different roles.

We use PMax for finding winning products & search terms.

Standard Shopping is best for scaling proven winners with tighter control.

Over the past 5 years, we’ve tested hundreds of landing pages for Google Ads.

We’ve found 6 that consistently outperform the rest.

They’ve generated 6, 7 figs in monthly revenue for our partners.

Here’s the breakdown: Great ads mean nothing if your landing page sucks.

I’ve seen it all the time…

Brands have an incredible product, a solid Google Ads setup…

Only to waste high-quality traffic by sending them to a bland landing page.

Let’s fix that. Here’re the formats that actually convert:

We’ve helped brands rank #1 on Shopping for the most competitive searches.

Apparel, health, beauty. You name it, we’ve done it.

And today, I'm going to break down the entire strategy behind it.

Here's how we dominate the Shopping carousel WITHOUT spending tons on bids: Getting the #1 spot isn’t just about throwing money at the auction.

Google ranks Shopping Ads based on 4 factors:

- Product feed optimization
- Merchant center performance
- Bidding amount
- User experience

Let’s talk about how you can optimize them for better ranking.

Everyone thinks you need a fat budget to win with Google Ads.

Truth is, you just need to outthink, not outspend, your competitors.

Here’s the setup we use to dominate with minimal spend: Let’s start with a tough truth:

If you don’t have much to spend, you can’t copy what big brands do.

You can’t afford 30 campaigns running at once.

Instead, you have to play the efficiency game.

Every dollar has to work hard.

The most underrated way to get new customers with Google Ads:

Advertorials.

Here’s a sneak peek into one of our team’s most profitable types of ads: We’re able to get clicks with extremely low CPCs because we’ve uncovered a traffic opportunity that most brands ignore.

99% of them compete over MOF and BOF search terms on Google.

But there’s a hidden goldmine almost no one touches:

TOF queries.

Your "winning" PMax campaign might be a complete lie.

Google won't tell you this, but PMax has a dirty secret that's destroying your growth potential.

How to spot it: First, let me tell you a story about an account we audited.

Their PMAX campaigns crushed it with a 6.96X ROAS.

But when we analyzed the data, they were getting a 0 ROAS on non-branded search.

In other words, every single click was branded.

Here’s why that’s a problem…

We review 20+ Google Ads accounts every month.

Every single time, we spot issues that crank up their CPCS and kill their ability to scale.

It's not just the small players, big brands make the same mistakes.

So here’re 10 strategies to help reduce your Google Ads CPCs: 1. Go after cheaper conversions, not cheap traffic

First of all, don’t judge clicks solely by cost.

A $5 click that converts beats a $1 click that bounces.

What matters more is how much you pay per conversion.

Focus on lowering costs for the traffic that actually converts.

Google Ads can easily double your revenue if you're already winning on Meta.

We use a repeatable process to help clients expand fast and profitably to Google.

For many, it’s become their #1 revenue driver, pulling in 7 figures each month.

Here’s how our process works: If you’ve cracked another platform, scaling with Google Ads is simple.

You already have winning creatives, brand awareness, and proven messaging.

Now it’s just about plugging that foundation into Google.

Let me show you how:

If scaling Google Ads kills your margins every time you push budget, you're scaling from a weak foundation.

We’ve helped multiple brands get past $100K/mo in Google Ads spend.

Every single one went through this process: 1. Fix the invisible leaks

When we onboard a brand, the first thing we do is fix any hidden issues or incorrect settings in the account.

We do this at 3 levels:

- Account Level
- Campaign Level
- Google Merchant Center

If you can test Google Shopping campaigns properly, you can scale any e-commerce business.

Here’s how we do it (most media buyers don’t know how): A while ago, we did a test on 2 different product images for a client.

Same product, same price, similar titles.

Over 90 days, here’s the result:

- Variation A: $189,645
- Variation B: $8,970

That’s a 21x difference. Just by switching the image style.

“Google Ads are hard to scale.”

Your Google Ads aren’t working because you’re focusing on the wrong things.

Here’re our top 10 high-leverage strategies to boost ROAS and scale your brand: 1. Creating New Customer Segments

We’ve seen too many eCom brands focus on capturing the “easy traffic”...

BOF campaigns, retargeting, branded traffic.

These drive solid returns, but they limit growth.

To scale, you need to expand your reach across Google’s ecosystem.

One of the lowest-hanging fruits to get new customers with Google Ads:

Dynamic Search Ads

We’ve generated millions of dollars for our partners with it.

Here’s our complete DSAs playbook: First, what are Dynamic Search Ads (DSA)?

DSA campaigns automatically use your website content to create ads.

Google analyzes your site to understand the themes and products.

Then it uses that info to create ads that match potential customers’ search queries.

"Let pMax find your best customers" is the fastest way to ruin your account.

You’ve got to steer the algo toward the right segments.

Here’s the exact pMax setup we use to scale our 7-9 figure clients: Last month, we managed over $9M in ad spend across 20+ industries.

And for most of our clients, PMax campaigns are the biggest revenue driver.

Like for this brand, last month we generated A$ 175K from PMax alone.

Let me walk you through the setup that makes it happen:

A guy asked me how we scaled our clients past $200K/mo with Shopping Ads.

My answer:

We implement 10 smart strategies that get them more clicks, at lower costs.

Let me break them down for you in this thread:
In this thread, I’ll show you the high-impact optimizations we use for Shopping Ads.

Each one is designed to boost both your sales and your bottom line.

And the best part is, you’ll see the results almost instantly.

Let’s walk through them one by one…

Bro I'm sick of seeing Google Ads dudes telling people “YouTube ads are ONLY for top of funnel”

So I'm gonna drop our entire YT system today for $0.

Here's how we set up YouTube ads that get sales WITHOUT spending tons on creatives:

[Bookmark this] While Facebook costs keep climbing and TikTok becomes more volatile…

YouTube remains one of the biggest ad opportunities.

CPMs still hover around $6.

And we're consistently acquiring customers for as little as $10–$20.

Here's our method:

We’ve run Google Ads for 300+ accounts over the last 5 years.

Every single one used the same campaign structure.

It’s helped generate everything from $100K launches to $30M+ scale.

Here’s the breakdown: We’ve managed over 300 Google Ads accounts in the last 5 years.

Every single one of them followed the same structure.

With this setup, we've generated anywhere from 6 figures to over $30M for our clients.

And now we’re pulling back the curtain…

Over the past 5 years, we’ve tested hundreds of landing pages for Google Ads.

We’ve found 6 formats that consistently outperform the rest.

They’ve generated 6, 7 figs in monthly revenue for our partners.

Here’s the breakdown: Great ads mean nothing if your landing page sucks.

I’ve seen it all the time…

Brands have an incredible product, a solid Google Ads setup…

Only to waste high-quality traffic by sending them to a bland landing page.

Let’s fix that. Here’re the formats that actually convert:

Everyone thinks you need a fat budget to win with Google Ads.

Truth is, you just need to outthink, not outspend, your competitors.

Here’s the setup we use to dominate with minimal spend: Let’s start with a tough truth:

If you don’t have much to spend, you can’t copy what big brands do.

You can’t afford 30 campaigns running at once.

Instead, you have to play the efficiency game.

Every dollar has to work hard.

In the last month we’ve spent $8,000,000 on Google Ads across 75+ brands.

There’s a big difference in how big accounts operate compared to smaller ones.

Here’re 7 strategies $100k+/mo accounts follow that $10k/mo accounts don’t: 🧵 We’ve audited accounts spending anywhere from $1k/mo to $200k/mo.

And the difference between brands that scale and those that stall isn’t budget.

It’s how they structure that budget.

Let’s get into what that difference looks like:

It doesn’t need to take long to see big results from Google Ads.

We’ve just pulled €531K (3x their revenue) out of thin air for this brand after 3 months working together.

Here’s the unfiltered breakdown: Before we stepped in, the account was a mess:

- Can’t scale without breaking CPA & ROAS
- No product feed optimization
- Generic PMAX setup
- No brand protection
- Campaigns competing for the same keywords.