The most underrated way to get new customers with Google Ads:

Advertorials.

Here’s a sneak peek into one of our team’s most profitable types of ads: We’re able to get clicks with extremely low CPCs because we’ve uncovered a traffic opportunity that most brands ignore.

99% of them compete over MOF and BOF search terms on Google.

But there’s a hidden goldmine almost no one touches:

TOF queries.

We unlocked an EXTRA $120K in revenue for this brand after 2 weeks.

And we even spent less to generate it.

Here’s a behind-the-scenes look at the exact moves we made: We started working with this brand in mid-February.

Solid foundation, great traffic volume, but messy execution.

Once we rolled out a few targeted optimizations, revenue surged.

Even better, their ROAS improved by almost 80%.

Let’s dive into exactly how we did it…

We helped a brand generate an extra AU$604K within just 30 days.

You can easily replicate the process we used to fast-track your Google Ads results.

Here’s the breakdown: This brand came to us over a month ago for help with their Google Ads.

After a deep dive into their account, we uncovered 5 points where we could improve and scale.

Let’s get into the details:

This brand’s campaign structure was “killing it” with a 13.65X ROAS.

But it was actually killing their ability to scale.

Just 1 month after fixing it, we increased their revenue by 50% with a higher ROAS.

Here’s how we fixed an unscalable campaign structure (fast): 5 months ago, this brand came to us for help with their Google Ads.

Unlike most brands, they weren’t looking for a fix.

They had already crushed it with a 13.6x ROAS.

But they wanted more: "How can we push this even further?"

The most underrated ads platform right now:

YouTube Shorts Ads.

My agency’s generated millions of dollars for clients with it.

But we’ve seen many brands mess it up.

Here’re 9 deadly sins of YouTube Short Ads you need to avoid at all costs:🧵 1. Treating it as a BOF campaign

Many brands expect YT Short ads to deliver sales immediately.

But they work best for prospecting.

Think of them as your first introduction to a potential customer.

The goal is to get in front of new audiences and showcase your products.

We’ve made $286M from Google Ads in just 1 month.

A brand asked me what the biggest levers in Google ads are.

Here’s my answer…

If you’re running Google Ads, spend 90% of your time on these 10 things: 1. Pillars of Google Ads

Every eCommerce brand should run these foundational campaign types:

• Branded Search
• Non-branded search
• Brand Shopping
• Non-branded Shopping

These will drive most of your profit.

Our team applied our strategy to an 8-figure Shopify store.

18 months later:

- $700k in revenue last month
- 23.4% increase in ROAS
- 11.8% increase in spend

Here’s a sneak peek into the strategy we used to scale this brand: This clothing brand came to us last year for an audit.

After a deep dive into their account, we uncovered 7 major issues burning their ad spend.

Let’s break down exactly what we did to fix it:

pMax is the easiest platform to get sales on Google.

But it’s also where eCom brands mess up the most.

Here’s the complete pMax setup guide we used to scale our 7, 8 figure clients: 1. Account Setup

Let’s start with the basics: Setting up a pMax campaign.

Go to "Campaigns" → "Plus Campaign" → "Sales Goal" → Purchases → Continue and select pMax campaign.

Make sure to link your Google Merchant Center.

We’ve made $97.4M from Google Ads in just 1 month.

A guy asked me what the biggest levers in Google ads are.

Here’s my answer…

If you’re running Google Ads, spend 90% of your time on these 9 things: 1. Pillars of Google Ads

Every eCommerce brand should run these foundational campaign types:

• Branded Search
• Non-branded search
• Brand Shopping
• Non-branded Shopping

These will drive most of your profit.

Most eCom brands run Google ads.

But few do them very well.

Here are 10 things I've seen profitable brands do that unprofitable brands don’t: 1. Proper campaign structure

The foundation of successful Google Ads is campaign structure.

With a good structure, it’s much easier to manage, optimize, and scale

Without it, you’re setting yourself up for failure.

Take your time to get it right from the start.

The most underrated way to get new customers with Google Ads:

Advertorials.

Here’s a sneak peek into one of our most profitable types of ads: So what are advertorials?

They’re a blend of ads and informational content.

They are designed like regular blog posts or articles.

But they subtly promote a product.

Everyone talks about how to scale Google Ads.

Ad copy. Campaign structure. Keyword Research.

But knowing what to do when conversions go down is just as important.

Here’s our step-by-step process to get your ROAS back on track fast: 1. Check All Traffic Sources

Start by diving into your Google Analytics.

See if the conversion issue is only with Google Ads or if it's affecting all traffic sources.

The most underrated ads platform right now:

YouTube Shorts Ads.

My agency’s generated millions of dollars for clients with it.

Here’s how we did it (without spending thousands of $ on creatives): 1. Duration

YouTube shorts shouldn't be short.

People think for YouTube shorts you should stick with 15-20 seconds.

That’s true for viral content. But for ads…

The sweet spot is between 30 and 60 seconds.

pMax is the easiest platform to make money on Google.

But it’s also where eCom brands fck up the most.

Here’s the complete pMax setup guide we used to scale our 7, 8 figure clients: 1. Google Ads account setup

Starting from the basics, here’s how to set up a pMax campaign.

Click on "Campaigns" → "Plus Campaign" → "Sales Goal" → Purchases → Continue and select pMax campaign.

And don’t forget to link your Google Merchant Center.

Not many people know this about Google Ads:

How much $ you make is decided before you run the ads.

Jumping into the platform unprepared is a surefire way to burn your cash

Do these 9 things first to get a higher ROAS and scale faster. 1. Study your audience

There’s nothing more important in advertising than understanding your audience.

• Read customer reviews
• Spy on where they hang out
• Do one-on-one interviews with prospects

The more detailed your market search, the more money you’ll make.

The most underrated ads platform right now:

YouTube Shorts Ad.

My agency’s generated millions of dollars for clients with it.

Here's how we managed to do that (without spending thousands of $ on creatives):

🧵 1. Duration

YouTube shorts shouldn't be short.

People think for YouTube shorts you should stick with 15-20 seconds.

That’s true for viral content. But for ads…

The sweet spot is between 30 and 60 seconds.

It took me 20 months to get my first client.

But only 9 months after that, I scaled to $100k/mo.

How?

By learning how to manage my time like a CEO:

🧵 1. Define the bottleneck, and solve it

I see new entrepreneurs waste so much time inventing stuff to escape from the hard work.

If this sounds similar, you need to fix it mate.

Ask yourself

“What’s the thing that’s stopping my biz from going forward?” - then solve it.

I’m gonna be honest here…

Most of the Google Ads strategies and tactics you see on YouTube?

A lot of it is fugazi and outdated

Here’s the NEW Way to Run Google Ads in 2024:

🧵 1. Google Search Page

In Google Search Page, there are 2 main categories:

- Search results
- Shopping results

Google’s pushing more shopping organic results.

And brands that appeared in those results are getting free traffic.

I was afraid to ask for $2k/mo 3 years ago.

Last month, my agency made over $300k.

Here’s how a simple mindset shift changed my life forever: When I first started, I wasn’t confident in my service.

I knew I could deliver results but…

I hadn’t built enough evidence that I deserved to charge high prices.

So I tried to charge as low as I could…

Hoping that it’d attract more people.

When I started in 2021, everyone said this:

- "eCom is saturated"
- "there are too many agencies"
- "Google Ad is too common"

Ignored it, and now my agency's at $300k+/mo.

Here's how I get clients in a saturated niche: 1. Embrace Competition

Look lads…

saturated = demand and potential.

Going into markets where money is already flowing is easier than going into one that isn't.

The key is...

Pick a niche where you can see clear examples of success.

In the last 365 days, my agency’s run 2340 Google Ad campaigns.

2340.

Here are our most profitable strategies to get you a higher ROAS and scale your brand:

🧵 1. Branded vs Non-branded

A big mistake many eCom brands make:

They run branded campaigns and acquisition campaigns together.

This doesn’t work because you want new customers…

Not just people who've already heard about you on Facebook or TikTok.