"Let pMax find your best customers" is the fastest way to ruin your account.

You’ve got to steer the algo toward the right segments.

Here’s the exact pMax setup we use to scale our 7-9 figure clients: Last month, we managed over $9M in ad spend across 20+ industries.

And for most of our clients, PMax campaigns are the biggest revenue driver.

Like for this brand, last month we generated A$ 175K from PMax alone.

Let me walk you through the setup that makes it happen:

A guy asked me how we scaled our clients past $200K/mo with Shopping Ads.

My answer:

We implement 10 smart strategies that get them more clicks, at lower costs.

Let me break them down for you in this thread:
In this thread, I’ll show you the high-impact optimizations we use for Shopping Ads.

Each one is designed to boost both your sales and your bottom line.

And the best part is, you’ll see the results almost instantly.

Let’s walk through them one by one…

Bro I'm sick of seeing Google Ads dudes telling people “YouTube ads are ONLY for top of funnel”

So I'm gonna drop our entire YT system today for $0.

Here's how we set up YouTube ads that get sales WITHOUT spending tons on creatives:

[Bookmark this] While Facebook costs keep climbing and TikTok becomes more volatile…

YouTube remains one of the biggest ad opportunities.

CPMs still hover around $6.

And we're consistently acquiring customers for as little as $10–$20.

Here's our method:

We’ve run Google Ads for 300+ accounts over the last 5 years.

Every single one used the same campaign structure.

It’s helped generate everything from $100K launches to $30M+ scale.

Here’s the breakdown: We’ve managed over 300 Google Ads accounts in the last 5 years.

Every single one of them followed the same structure.

With this setup, we've generated anywhere from 6 figures to over $30M for our clients.

And now we’re pulling back the curtain…

Over the past 5 years, we’ve tested hundreds of landing pages for Google Ads.

We’ve found 6 formats that consistently outperform the rest.

They’ve generated 6, 7 figs in monthly revenue for our partners.

Here’s the breakdown: Great ads mean nothing if your landing page sucks.

I’ve seen it all the time…

Brands have an incredible product, a solid Google Ads setup…

Only to waste high-quality traffic by sending them to a bland landing page.

Let’s fix that. Here’re the formats that actually convert:

Everyone thinks you need a fat budget to win with Google Ads.

Truth is, you just need to outthink, not outspend, your competitors.

Here’s the setup we use to dominate with minimal spend: Let’s start with a tough truth:

If you don’t have much to spend, you can’t copy what big brands do.

You can’t afford 30 campaigns running at once.

Instead, you have to play the efficiency game.

Every dollar has to work hard.

In the last month we’ve spent $8,000,000 on Google Ads across 75+ brands.

There’s a big difference in how big accounts operate compared to smaller ones.

Here’re 7 strategies $100k+/mo accounts follow that $10k/mo accounts don’t: 🧵 We’ve audited accounts spending anywhere from $1k/mo to $200k/mo.

And the difference between brands that scale and those that stall isn’t budget.

It’s how they structure that budget.

Let’s get into what that difference looks like:

It doesn’t need to take long to see big results from Google Ads.

We’ve just pulled €531K (3x their revenue) out of thin air for this brand after 3 months working together.

Here’s the unfiltered breakdown: Before we stepped in, the account was a mess:

- Can’t scale without breaking CPA & ROAS
- No product feed optimization
- Generic PMAX setup
- No brand protection
- Campaigns competing for the same keywords.

What used to take our agency 43 hours per week managing Shopping Ads now takes 4.

The secret? We automated 90% of product titles AND images using AI.

Here's our exact process that's driving millions of rev. for clients: There are 2 massive levers that drive Shopping Ad performance:

- Titles & descriptions
- Product images

These directly influence your ranking, CPCs, and ROAS.

Here's exactly how to upgrade both using AI:

The most underrated way to get new customers with Google Ads:

Advertorials.

Here’s a sneak peek into one of our team’s most profitable types of ads: We’re able to get clicks with extremely low CPCs because we’ve uncovered a traffic opportunity that most brands ignore.

99% of them compete over MOF and BOF search terms on Google.

But there’s a hidden goldmine almost no one touches:

TOF queries.

We unlocked an EXTRA $120K in revenue for this brand after 2 weeks.

And we even spent less to generate it.

Here’s a behind-the-scenes look at the exact moves we made: We started working with this brand in mid-February.

Solid foundation, great traffic volume, but messy execution.

Once we rolled out a few targeted optimizations, revenue surged.

Even better, their ROAS improved by almost 80%.

Let’s dive into exactly how we did it…

We helped a brand generate an extra AU$604K within just 30 days.

You can easily replicate the process we used to fast-track your Google Ads results.

Here’s the breakdown: This brand came to us over a month ago for help with their Google Ads.

After a deep dive into their account, we uncovered 5 points where we could improve and scale.

Let’s get into the details:

This brand’s campaign structure was “killing it” with a 13.65X ROAS.

But it was actually killing their ability to scale.

Just 1 month after fixing it, we increased their revenue by 50% with a higher ROAS.

Here’s how we fixed an unscalable campaign structure (fast): 5 months ago, this brand came to us for help with their Google Ads.

Unlike most brands, they weren’t looking for a fix.

They had already crushed it with a 13.6x ROAS.

But they wanted more: "How can we push this even further?"

The most underrated ads platform right now:

YouTube Shorts Ads.

My agency’s generated millions of dollars for clients with it.

But we’ve seen many brands mess it up.

Here’re 9 deadly sins of YouTube Short Ads you need to avoid at all costs:🧵 1. Treating it as a BOF campaign

Many brands expect YT Short ads to deliver sales immediately.

But they work best for prospecting.

Think of them as your first introduction to a potential customer.

The goal is to get in front of new audiences and showcase your products.

We’ve made $286M from Google Ads in just 1 month.

A brand asked me what the biggest levers in Google ads are.

Here’s my answer…

If you’re running Google Ads, spend 90% of your time on these 10 things: 1. Pillars of Google Ads

Every eCommerce brand should run these foundational campaign types:

• Branded Search
• Non-branded search
• Brand Shopping
• Non-branded Shopping

These will drive most of your profit.

Our team applied our strategy to an 8-figure Shopify store.

18 months later:

- $700k in revenue last month
- 23.4% increase in ROAS
- 11.8% increase in spend

Here’s a sneak peek into the strategy we used to scale this brand: This clothing brand came to us last year for an audit.

After a deep dive into their account, we uncovered 7 major issues burning their ad spend.

Let’s break down exactly what we did to fix it:

pMax is the easiest platform to get sales on Google.

But it’s also where eCom brands mess up the most.

Here’s the complete pMax setup guide we used to scale our 7, 8 figure clients: 1. Account Setup

Let’s start with the basics: Setting up a pMax campaign.

Go to "Campaigns" → "Plus Campaign" → "Sales Goal" → Purchases → Continue and select pMax campaign.

Make sure to link your Google Merchant Center.

We’ve made $97.4M from Google Ads in just 1 month.

A guy asked me what the biggest levers in Google ads are.

Here’s my answer…

If you’re running Google Ads, spend 90% of your time on these 9 things: 1. Pillars of Google Ads

Every eCommerce brand should run these foundational campaign types:

• Branded Search
• Non-branded search
• Brand Shopping
• Non-branded Shopping

These will drive most of your profit.

Most eCom brands run Google ads.

But few do them very well.

Here are 10 things I've seen profitable brands do that unprofitable brands don’t: 1. Proper campaign structure

The foundation of successful Google Ads is campaign structure.

With a good structure, it’s much easier to manage, optimize, and scale

Without it, you’re setting yourself up for failure.

Take your time to get it right from the start.

The most underrated way to get new customers with Google Ads:

Advertorials.

Here’s a sneak peek into one of our most profitable types of ads: So what are advertorials?

They’re a blend of ads and informational content.

They are designed like regular blog posts or articles.

But they subtly promote a product.

Everyone talks about how to scale Google Ads.

Ad copy. Campaign structure. Keyword Research.

But knowing what to do when conversions go down is just as important.

Here’s our step-by-step process to get your ROAS back on track fast: 1. Check All Traffic Sources

Start by diving into your Google Analytics.

See if the conversion issue is only with Google Ads or if it's affecting all traffic sources.