Been looking at the most expensive real-life film stunts ever.
Here are 9 wild ones.
1. MATRIX RELOADED (2003)
For this chase sequence, a fake highway was built at a dis-used naval base in California. The 1.3 mile loop highway cost $2.5m and was fenced by a 19ft wall.
2. CLIFFHANGER (1993)
Stuntman Simon Crane used a zip-wire to cross between two planes while 15,000 feet in the air (and both planes had to travel at exactly 150mph).
He wore two concealed parachutes and was paid $1m for this insane stunt.
3. DARK KNIGHT RISES (2012)
The scene was filmed in Scottish Highlands and got government sign-off to drop a plane fuselage into the mountains.
The plane was bought from a bankrupt airline and the film’s crew of 200 spent 2 months on the stunt (generating >$1m for the region).
4. BEN-HUR (1959)
The 10-min chariot race scene is reported to cost $1m ($10m inflation adjusted).
It took 1000 people a year to carve the arena out of a rock quarry. There were 10k+ extra, 80 horses and 200 miles of racing. Miraculously, there were no serious injuries.
5. SPEED II (1997)
The Speed sequel is awful. Somehow, the filmmakers convinced the studio to pay $25m to build a seaside town (~1/4th if the budget)
The town is destroyed by a runaway cruise ship (Why didn’t Keanu Reeves do the sequel? He said the script sucked. Genius).
6. SAVING PRIVATE RYAN (1998)
The 23-minute long D-Day landing scene cost $12m to recreate (~1/5th of the film’s entire budget).
It took a month to film the scene and included 1,500 actors and 400 crew.
7. MI: GHOST PROTOCOL (2011)
Tom Cruise famously climbed the outside of the world’s largest building: the Burj Khalifa in Dubai (2,722 feet high)
The stunt take place around 80% of that height. And it’s among Cruise’s most expensive stunts because of the cost to insure him.
8. IRON-MAN (2013)
Iron-Man saves the President and passengers after Air Force One takes a hit.
The scene includes special FX, but real-life stunts cost 7-figures. Why? The falling passengers are 13 members of Red Bull parachuting team (they did 580 jumps over one month).
9. INTERSTELLAR (2014)
While this isn’t actually that expensive, it’s my favorite film expenditure ever.
Christopher Nolan spent $100k to plant 500 real acres of corn in Alberta. After filming, he sold the crop for profit.
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never forget that episode of “Nathan For You” when he launched a fire detector product and tried to avoid import tariffs by turning it into a music device
One company that has been very good at navigating international food tariffs/regulations is Trader Joe’s. Built its dairy and wine businesses by finding workarounds.
If you are the person that did the un-aligned letters for the previous eBay logo, please contact the research app team. We are huge fans of how un-aligned the “e” is with the “y”.Bearly.AI
This article offers up reasons for popularity of simple font logos (mostly Sans Serif):
— Easier to standardize ads across mediums
— Improves readability (especially on mobile)
— The “brand” matters more than the logo velvetshark.com/why-do-brands-…
Berkshire Hathaway board member Chris Davis once asked Charlie Munger why Costco didn’t drop the membership card.
Let anyone shop and raise prices by 2% (still great value), thus making up for lost membership fees (and more).
Munger said the card is important filter:
▫️“Think about who you’re keeping out [with a membership card]. Think about the cohort that won’t give you their license and their ID and get their picture taken.
Or they aren’t organized enough to do it, or they can’t do the math to realize [the value]…that cohort will have a 100% of your shoplifters and a 100% of your thieves. Now, it’ll also have most of your small tickets.
And that cohort relative to the US population will probably be shrinking as a % of GDP relative to the people that can do the math [on Costco’s value].”▫️
I have a membership but have been guffing on the math for a few years tbh. They keep telling me to upgrade from Gold to Business but I’m too lazy (even if the 2-3% Cash Back on Business pays back after a few trips).
This is a long way of saying Costco’s membership price hike effective today — its first in 7 years — is annoying but when I decide to do the math in a few months, it’ll be worth it.
Anyway, here is something I wrote about Costco’s $9B+ clothing business my affinity for Kirkland-branded socks and Puma gym shirts. readtrung.com/p/costcos-9b-c…
Two notes:
▫️Meant “Executive” (not “Business”) membership
▫️Chris Davis was doing a pure thought experiment. Costco membership obvi high margin (on~$5B a year) and accounts for majority of Costco profits. Retail margin is tiny on ~$230B of annual sales (Costco would need like another $150B+ from letting anyone shop to make up membership profits)