Henedy Profile picture
Mar 19 10 tweets 3 min read
Almost %80 of #SEO strategies are based on ranking blog pages.

The results? poor decisions with no benefit in terms of revenues.

even the most advanced technical SEO checklist won't help you in such a case.

This Thread will help you to get sustainable traffic using on data 🧵 Image
honestly, it's quite embarrassing if you choose some tools over GSC just because "this is how our agency works"

then you'll face the long-term consequences.

To avoid such a situation, you need to know where you should look for legitimate insights

but how?
Start by segmenting your pages based on intent and topics.

So you'll need to measure the SEO metrics for these pages:

-Transactional pages.
-Blog pages.
-"Category_1" pages
-"Category_2" pages

prioritize the transactional pages and the topic pages that's already doing well.
Classify your pages based on three levels:

-Lead pages (pages that get the most traffic).
-Average pages (pages that get an average amount of clicks).
-Zero-click pages.

The secret power of this approach is to do it within each topical cluster.
Feels confused? I'll speak with @GiordMarco96 about such things today in the Twitter space.

Don't miss it out:
twitter.com/i/spaces/1zqJV…
You don't need to spend so much time on the basics when you can double down on the wins.

Money pages should be the most important pages in each cluster.

Prioritize those pages in terms of links and content updates.
What if you can't get a direct backlink to the transactional pages?

Add a contextual internal link from the pillar to these pages to take advantage of the pillar's backlinks.

The supporting pages should be on the same topic. The more information these pages cover, the better.
That's why you need to center every topical cluster around related entities.

I'm building a tool to help you get entity relationships for free.

join the waiting list: getwaitlist.com/waitlist/5406

I wrote a full thread about the functions and use cases:
Google doesn't expect flawless performance.

Always give your duties a priority order and evaluate the results.

With huge sites, you'll have to prioritize, so start practicing today. Create a process, then constantly improve it.
like and share to make the algorithms more friendly.

I'm Abdulrahman. I build finance sites, help business owners with valuable audits, and build strategies based on data.

Is your site experiencing a decline in traffic? book a time for a solution: bookk.me/abdulrahman

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More from @henedvp

Feb 12
Money pages aren't performing well in search results? Perhaps it shows up for informational queries.

You should assess your strategy when you have decent traffic but poor conversion rates.

GSC and GA can give you the whole picture in such a situation

🧵
First, check out Google's index.

If the transactional pages are in the index, start there; if not, create a new page and send traffic there.

You may view the number of times the Googlebot viewed these URLs by adding the log file to your view.
Regex the transactional pages on GSC and GA to ask the following questions:

-What percentage of total traffic is organic traffic?
-How many conversions does it receive from Google?
-The organic visitor's behavior
Read 12 tweets
Feb 11
Google updates hit nearly 82% of the websites that I audited recently.

The reasons differ, but typically it's the result of content decay and an unorganized website structure.

What should you do if you notice a recent decline in traffic?

Read this step-by-step thread 🧵
Start by looking at both GSC and Bing Webmaster Tools to see if the graph is down on both.

If only Google's graph is down for a long period, then it's likely to be a hit from a recent update.

How do you distinguish between hits and seasonal effects?
But how do you know it'll be a success? Maybe it's just seasonal traffic?

Check out the traffic for the same time last year; if it's down, it's a seasonal effect.

You should only take action if it's a hit.

But what should I do if it's a hit?
Read 10 tweets
Feb 4
I tried all the E-A-T tips back in the day but didn't get any promising results.

That's why I like to play more long-term.

I've made a list of observations from big sites on how they approach E-E-A-T 🧵 (New ideas only)
Disclaimer: It makes no difference how many best practices you employ if your brand lacks experts (or even tries to look like an expert).

We need a bit of fresh air to get ideas flowing more clearly and avoid shady practices.
1. Make every process as clear as possible

From writing to reviewing products, you should have everything disclosed on the site.

It's good to have the following pages:

-Our Quality Standards
-"Brand name" Reviewers/Writers
-Privacy Policy
-Advertising Disclosure
Read 13 tweets
Jan 25
When I was an SEO beginner, I used to go to GSC and sort by clicks/impressions.

When I had intermediate experience, I used to add related queries in the intros/first headings.

I do this now as an expert (resources provided) ⬇️
1. Cluster the data

Clustering helps me divide a website into different topics.

Then check the SEO metrics for each topic.

For instance, instead of just looking at the overall number of clicks over time, you can check the total number of clicks that each topic is generating.
I do this with Python, but in case you can't code, I've got you.

This tool by my friend @LeeFootSEO would help you without even having to write a line of code:

Read 12 tweets
Jan 22
SEO Case Study in the Loans Niche

This website ranks for over 1 million keywords and generates hundreds of affiliate leads each month.

It's been 2.5 years now since I launched this website.

This thread will be my longest thread so far.

🧵 Here's the full journey:
Disclaimer: I can't go through all the variables in this case study, and traffic alone means nothing if you can't monetize it smartly.

It is extremely difficult to achieve 110K organic monthly traffic for a finance website.

Unless you know what you're doing.
The reason I started this site is my background in finance.

I was also writing for other finance websites, so I have a legit personal brand.

In the first 6 months, we were publishing between 20-25 posts a month.
Read 27 tweets
Jan 19
SEO reporting is one of the toughest skills to master for a handful of reasons.

You should determine the technology, metrics, and audience.

This thread is all you need to read.

I spent 30 days programming this dashboard to have the essential SEO metrics 🧵
1. Google’s and Bing’s performance

Let’s start with Google’s and Bing’s traffic, impressions, and CTR.

Why?

To confirm if you got hit by a Google update.

The best part is that you can get the specific months that you want when you interact with the slider above.
in case you got hit by the Google update.

You’ll most likely see that Google’s graph is down while Bing's is still consistent.

The old way: relying on sense to say if you got hit by recent updates because you saw organic traffic declining for a certain period.
Read 18 tweets

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