Thread by @alexgarcia_atx

This Volvo Ad Drove $170M In Revenue.

Here's the quick story:

First, it's real.

The Epic Split was the sixth video in a series of commercials by Volvo Trucks called "Live Tests".

BTS:

It took over five months of planning and was filmed at an airport in Spain.

The stunt took three days to record, while Van Damme's gymnastics portion took a single take.

But, what was the point of the ad?

Volvo wanted to demonstrate the stability and precision of Volvo’s dynamic steering.

So, what better way than having Jean Claude Van Damme do the splits between two trucks while they reversed at 16 MPH.

Epic.

And it crushed:

• It cost in the range of $3-$4M
• Drove 48M views in 9 days
• Has amassed over 115M views to date
• Drove $170M in revenue for Volvo

Plus, Enya’s track "Only Time" re-entered the Billboard Top 100 13 years after its original release.

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