Around the time I finished writing the first edition of CITIZENS, @reenwilson and I were presented with an opportunity by @HelenMeech, a friend and former @NewCitProj colleague now working for @Natures_Voice...
Sir David Attenborough was in the process of filming what might well be his final ever documentary series, Wild Isles...
Even in the hectic media landscape of today, an Attenborough series always creates a cultural moment.
Public attention becomes focused, and as a result, change becomes possible. Think of Blue Planet, which created this kind of moment on a global scale, as millions came to terms with the reality of the damage sustained by ocean life.
At that point, though, the Consumer Story was still strong: as a result, all that attention and passion was channelled into individual behaviour change. Such enormous energy, conducted into little more than plastic straws.
But perhaps Wild Isles could be different.
Perhaps we could harness this energy to create a moment when the story might shift...
In 2022, the first phase of the process began, opening a call for stories and ideas, inviting citizens all over the country to share what nature means to them, why it matters, and what they were already doing in their communities.
Tens of thousands of submissions flooded in, reflecting the energy and passion in so many neighbourhoods to protect and enhance the natural environment on their doorsteps.
100 citizens, representative of the UK population met for 4 weekends over 4 months to learn, deliberate, and make recommendations for the protection and restoration of nature.
You can meet some of them here
Their recommendations cover what national governments should do, but also councils, businesses, and community groups.
Now Wild Isles is on air, the hope is that the attention the series draws will conduct electricity into these recommendations, raising their mandate and visibility to another level.
Finally - if you want to find out more about the thinking behind the project, you might want to check out @NewCitProj@DemocracyNext - and my book CITIZENS 😁
The big UK nature NGOs are coming together to crowdsource a “People’s Plan For Nature” - starting by gathering stories and ideas from all over the country and then using a randomly selected citizens’ assembly to digest all that, hear from experts, and produce recommendations
These recs will cover not just “asks” of national government, but of councils and business too - and also crucially what community groups can just get on and do
A 🧵 for those piling in on me as a result of this reply to @mrjamesob
TLDR: we are a decent people, one awful govt away from power and possibility, but if ALL we do is lament their awfulness, we are on a fast track to fascism