If you’re looking for a simple landing page for a Gumroad product… steal this one (breakdown):
If you have a Gumroad product you’re missing out on sales if you don’t have a custom page like this.
I’ve seen significant increases in conversion rate from doing this (doubled and tripled).
I’ll tell you how you can build it out yourself by ‘stealing’ this page.
Let’s dive in!
1) Hero section
The top section that you see is called the hero section.
Considering it’s the only section that everyone is guaranteed to see… it’s important.
The simplicity and colors here are GREAT.
But there are some things I would change…
Here’s what they did well:
• great headline + subheading
• benefit bullets above the fold
• social proof in the form of credibility
• bright action based CTA
Here’s what they could fix:
• star rating above the headline with # of people that bought
• testimonial below CTA
2) Main copy
Have this section high up in your page is vital. It breaks down some pain points and shares an interesting story of how this product came to be.
They even weave in proof that these headlines are proven to work.
Check it out:
3) Main benefits
I love writing out the three main benefits with icons. It’s something I do on most of my pages.
The social proof is a great touch that can be put at the bottom of most sections.