PM Diego Granados Profile picture
Mar 27 β€’ 13 tweets β€’ 3 min read β€’ Twitter logo Read on Twitter
How different is it to be a Product Manager than it is to be a Senior Product Manager?

Is it just a matter of time before getting promoted?

Here's what I've learned πŸ‘‡
There has to be a change in how you approach problems to get promoted in the Product World, and understanding what makes each role different is key to making it happen.

Here's the difference between each role in Product (before becoming a manager).
1/ Associate Product Manager πŸŽ“
APMs assist with research, UX design & data analysis. Often recent grads or those transitioning to PM from other fields.

Key responsibilities:
- Analyzing data
- Building cross-functional relationships
- Executing projects
2/ Associate Product Manager (cont) πŸŽ“

APMs focus on learning from their peers and gaining experience in the field. They're the eager newcomers ready to absorb knowledge and grow.

Next is Product Managers (PMs)
3/ Product Manager πŸ”‘

PMs take on a pivotal role, shaping & delivering products. They oversee products from ideation to launch, collaborating with teams, defining user stories & making data-driven decisions.

Here's what PMs (in this hierarchy) are responsible for...
4/ Product Manager (cont) πŸ”‘
PMs handle:

- Stakeholder alignment
- Prioritizing features & product backlog
- Owning end-to-end execution & launch
- Facilitating communication for product development
- Iterating their product based on feedback & insights

Next is Sr. PM
5/ Senior Product Manager πŸš€

SPMs manage complex products, creating strategies & visions. They lead cross-functional teams, collaborate with stakeholders & mentor junior members.

This is what they are responsible for...
6/ Senior Product Manager (cont) πŸš€
SPMs are responsible for:

- Guiding & mentoring APMs and PMs
- Developing long-term product road
- Acting as a liaison between product teams & executive leadership
- Creating product strategies for long-term success

Next, Principal PMs...
7/ Principal Product Manager 🌟

PPMs own a Problem Space. They drive the strategic direction of a product line or multiple product lines, ensuring alignment with business goals. They excel at leading high-performing teams & fostering innovation.

Here's what they do...
8/ Principal Product Manager (cont) 🌟
PPMs handle:

- Creating product vision, strategy, & long-term objectives
- Identifying growth opportunities & driving initiatives
- Overseeing product portfolio, optimizing for performance & profitability

Wrapping it up...
To level up in the world of #ProductManagement, understanding the unique aspects of each role is crucial.

It's not just about time; it's about adapting your approach & taking on more responsibility as you grow.
Did you like this thread? Likes, comments, and retweets are appreciated!

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Everything you need to become a Product Manager is here:
- FREE step-by-step guides to become a PM with or without experience
- Resume Templates
- The BEST Product Interview prep course ever created

pmdiego.com

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More from @PMDiegoGranados

Jan 9
Most people struggle to get their first Product Manager job because they get overwhelmed, not because they don't have the skills or experience.

Here's how I've helped 1,000s with this problem πŸ‘‡
We believe that more options to choose from means that we'll have better odds of succeeding.

Instead, with more options to choose from, it becomes harder to make a decision and it becomes stressful.

This is called the Paradox of Choice.
For example...
How can you break into Product Management?

- Internal Transfers
- Intense Networking
- Building Side Projects
- Volunteering with non-profits
- Shadowing PMs on your team
- Resume with transferrable skills
- Doing a Master's Degree (e.g. MBA)

and finally πŸ‘‡
Read 12 tweets
Nov 9, 2022
I've talked with >100 Product Manager interviewers and these are the top 8 reasons why candidates get rejected in an interview πŸ‘‡
1/ Don't talk about Customers

Whether it's a Product Design or Behavioral questions about your previous experience, never forget that products are created to solve customer problems.

Surprisingly, many candidates forget about it and don't mention customers in their answers.
2/ Don't talk about the "WHY?"

Products are not created 'just because'... and when they do, they tend to fail.

Plenty of people jump straight into "HOW" we solve the problem without addressing important parts in a case:
- Why?
- For Whom?

Don't jump into solutions right away
Read 12 tweets
Nov 7, 2022
If I only had one weekend to prepare for a Product Manager interview,

Here's what I would do and how I would study πŸ‘‡πŸ§΅
Friday: Understand the role

If I only had 3 days to prep, these would be my assumptions

Focus on 2 dimensions to make a study plan.

1. Company
2. Role Level

Here's each one in detail:
Friday (cont.)

What I would focus on depending on...

Company
Startup β†’ Past experience + Industry knowledge.
Big Tech β†’ Past Experience + structured questions

Role
APM β†’ ++ Design&Exec
PM β†’ ++ Design/Execution, + Strategy
Sr. PM β†’ +++All
> Sr. PM β†’ Behavioral & Strategy
Read 9 tweets
Nov 2, 2022
Do you need a coding Bootcamp to be a Product Manager?

No

But there are some technical courses that can help you be a better PM.

These are the 6 FREE ones that I recommend πŸ‘‡πŸ§΅
1/ The Basics of Computer Science

Harvard has their introduction to Computer Science class for Free.

If you are starting your journey into Tech, or just want a refresher, I definitely recommend this one:
pll.harvard.edu/course/cs50-in…
2/ Learn how to handle data

PMs won't always be responsible for extracting the data from a database.

However, learning how to manipulate data will give you a better understanding of what you can/can't do with your database.

Data is life for a PM.

codecademy.com/learn/learn-sql
Read 9 tweets
Oct 17, 2022
This is the resume I used to get my job at Microsoft in 2019.

While it's certainly not perfect, there are a few things that helped me in the process and I'll show them to you, using colors πŸ‘‡

A 🧡 with 7 tips to improve your resume and stand out
[1] Format

Don't worry about searching for fancy, and colorful templates.

A black&white plain old boring template works.

Recruiters & hiring managers care about your accomplishments and about you, not about the colors you chose for your resume (unless you are a designer)
[2] Write accomplishments with X-Y-Z

Most of my accomplishments were written using as a base the X-Y-Z formula (shared by Google recruiters)

"Accomplished [X], as measured by [Y], by doing [Z]"

Follow it as close as possible, but don't be afraid to write your own version of it
Read 11 tweets
Oct 12, 2022
Most people waste the last part of their interview by asking questions that they can Google.

It's a waste of time because:
- You don't care about the answer
- Your interviewer knows that you don't care about the answer

Instead, you should ask these 5 questions:

πŸ§΅πŸ‘‡
1/ The 'Red flags in the role' spotter

Question: What was the last feature your team worked on and who made the decision to build it?

This will tell you
- Does the team work on a product or a service area (no product)?
- Who really owns the roadmap?
2/ The 'Toxic team' detector

Question: When was the last time someone on the team failed and what did you, and the rest of the team, do?

- Great teams (& manager) talk about solving problems together
- Toxic teams talk about always winning or the PM solving it alone
Read 9 tweets

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