How different is it to be a Product Manager than it is to be a Senior Product Manager?
Is it just a matter of time before getting promoted?
Here's what I've learned π
There has to be a change in how you approach problems to get promoted in the Product World, and understanding what makes each role different is key to making it happen.
Here's the difference between each role in Product (before becoming a manager).
1/ Associate Product Manager π
APMs assist with research, UX design & data analysis. Often recent grads or those transitioning to PM from other fields.
Key responsibilities:
- Analyzing data
- Building cross-functional relationships
- Executing projects
2/ Associate Product Manager (cont) π
APMs focus on learning from their peers and gaining experience in the field. They're the eager newcomers ready to absorb knowledge and grow.
Next is Product Managers (PMs)
3/ Product Manager π
PMs take on a pivotal role, shaping & delivering products. They oversee products from ideation to launch, collaborating with teams, defining user stories & making data-driven decisions.
Here's what PMs (in this hierarchy) are responsible for...
4/ Product Manager (cont) π
PMs handle:
- Stakeholder alignment
- Prioritizing features & product backlog
- Owning end-to-end execution & launch
- Facilitating communication for product development
- Iterating their product based on feedback & insights
Next is Sr. PM
5/ Senior Product Manager π
SPMs manage complex products, creating strategies & visions. They lead cross-functional teams, collaborate with stakeholders & mentor junior members.
This is what they are responsible for...
6/ Senior Product Manager (cont) π
SPMs are responsible for:
- Guiding & mentoring APMs and PMs
- Developing long-term product road
- Acting as a liaison between product teams & executive leadership
- Creating product strategies for long-term success
Next, Principal PMs...
7/ Principal Product Manager π
PPMs own a Problem Space. They drive the strategic direction of a product line or multiple product lines, ensuring alignment with business goals. They excel at leading high-performing teams & fostering innovation.
Here's what they do...
8/ Principal Product Manager (cont) π
PPMs handle:
Everything you need to become a Product Manager is here:
- FREE step-by-step guides to become a PM with or without experience
- Resume Templates
- The BEST Product Interview prep course ever created
Most people struggle to get their first Product Manager job because they get overwhelmed, not because they don't have the skills or experience.
Here's how I've helped 1,000s with this problem π
We believe that more options to choose from means that we'll have better odds of succeeding.
Instead, with more options to choose from, it becomes harder to make a decision and it becomes stressful.
This is called the Paradox of Choice.
For example...
How can you break into Product Management?
- Internal Transfers
- Intense Networking
- Building Side Projects
- Volunteering with non-profits
- Shadowing PMs on your team
- Resume with transferrable skills
- Doing a Master's Degree (e.g. MBA)
I've talked with >100 Product Manager interviewers and these are the top 8 reasons why candidates get rejected in an interview π
1/ Don't talk about Customers
Whether it's a Product Design or Behavioral questions about your previous experience, never forget that products are created to solve customer problems.
Surprisingly, many candidates forget about it and don't mention customers in their answers.
2/ Don't talk about the "WHY?"
Products are not created 'just because'... and when they do, they tend to fail.
Plenty of people jump straight into "HOW" we solve the problem without addressing important parts in a case:
- Why?
- For Whom?