Discover and read the best of Twitter Threads about #ProductManagement
Most recents (24)
Does your team have an information problem on their hands? Let's find out! 🔍Here are 5 Steps for Identifying and Addressing Information Weaknesses in Your Team 👇
#1: Understand the types of information being created and shared within the team.
Name and categorize the information you create: insights, decisions, features sets, limitations, etc. When you know what type of information is created and shared, you understand how to manage it.
Name and categorize the information you create: insights, decisions, features sets, limitations, etc. When you know what type of information is created and shared, you understand how to manage it.
#2. Recognize the lifecycle of information and identify short-term vs long-term value.
This refers to the creation, collaboration, sharing, updates, maintenance, and archival of information. By knowing what’s short-term versus long-term, we know better what to prioritize.
This refers to the creation, collaboration, sharing, updates, maintenance, and archival of information. By knowing what’s short-term versus long-term, we know better what to prioritize.
Much of the perfectionism struggle of #productmanagers stems from how the organization's culture handles change and uncertainty, and how technical company leaders are.
#productmanagement
#productmanagement
It's more common than not that management and company leaders lack experience in software and even fundamental technical literacy.
They don't understand that software is unpredictable and that timelines and roadmaps can only ever be rough estimates.
They don't understand that software is unpredictable and that timelines and roadmaps can only ever be rough estimates.
When management demands detailed new plans and review meetings every time things don't go according to plan, it makes product managers want to nail everything down super early and not tolerate unknowns.
#productmanagers, it's normal to be afraid of asking "stupid" questions during engineering meetings if you're not confident in your technical skills. You're far from the only one.
But when you feel this way, remember this:
#productmanagement
But when you feel this way, remember this:
#productmanagement
Being concerned about looking stupid is *not actionable*. It's negative self-talk and insecurity that drags you down and keeps you from growth.
Instead, in those moments, remind yourself that there are no stupid questions..
.. only ill-informed questions that reflect a lack of fundamental understanding of software and technology.
.. only ill-informed questions that reflect a lack of fundamental understanding of software and technology.
A veces, los productos engañan a las personas... esto está HORRIBLEMENTE mal y debemos evitarlo
Hoy, en un nuevo hilo sobre #ProductManagement
El Lado Oscuro del Diseño 🧵
Hoy, en un nuevo hilo sobre #ProductManagement
El Lado Oscuro del Diseño 🧵
Este tema que te voy a contar hoy, se le conoce cómo conceptualmente cómo Dark Patterns ó Deceptive Design
¿Qué son?
Son tácticas de diseño que se utilizan para engañar a las personas para que realicen acciones que tal vez no tenían la intención de realizar con el producto
¿Qué son?
Son tácticas de diseño que se utilizan para engañar a las personas para que realicen acciones que tal vez no tenían la intención de realizar con el producto
Estas tácticas se pueden encontrar en la actualidad en muchisimos productos, particularmente los digitales. Desde sitios web hasta aplicaciones
Se usan para hacer que el usuario realice una acción en particular de forma forzada, engañando o confundiendo en el proceso
Se usan para hacer que el usuario realice una acción en particular de forma forzada, engañando o confundiendo en el proceso
When I started out in my career as a product manager, I was constantly comparing myself to other PMs in my org.
While this was (and is) a great way to learn and pick up skills as a product manager, there were moments when it held me back
#productmanagement
(1/n)
While this was (and is) a great way to learn and pick up skills as a product manager, there were moments when it held me back
#productmanagement
(1/n)
Focusing on others' progress can distract from your own goals.
As a PM, it's crucial to have a clear vision for your product and stay focused on your goals.
Comparing yourself to other PMs and their portfolio of work can lead to a lack of progress on your own initiatives.
As a PM, it's crucial to have a clear vision for your product and stay focused on your goals.
Comparing yourself to other PMs and their portfolio of work can lead to a lack of progress on your own initiatives.
Comparison breeds self-doubt
Comparison can lead to self-doubt, causing you to second guess your decisions and abilities as a PM.
Trust your skills and experience, and don't let comparisons affect your confidence.
Comparison can lead to self-doubt, causing you to second guess your decisions and abilities as a PM.
Trust your skills and experience, and don't let comparisons affect your confidence.
Product onboarding experience is often overlooked while comparing products.
However, it's an important factor to consider.
Because..
🧵
However, it's an important factor to consider.
Because..
🧵
Several steps are involved before a product gets in your hand.
This is known famously as the buyer's journey
It can be funneled into
(1) Desire
(2) Discover (product)
(3) Decide (to purchase)
(4) Adopt (product)
(5) Realize (benefit, value)
This is known famously as the buyer's journey
It can be funneled into
(1) Desire
(2) Discover (product)
(3) Decide (to purchase)
(4) Adopt (product)
(5) Realize (benefit, value)
Let me walk you through the funnel and help you understand it by giving an example of how I ended up using @GoPro cameras...
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1995, Steve Jobs on product:
1/ “There’s just a tremendous amount of craftsmanship between a great idea and a great product.
As you evolve that idea, it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it."
1/ “There’s just a tremendous amount of craftsmanship between a great idea and a great product.
As you evolve that idea, it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it."
2/ "Designing a product is keeping 5000 things in your brain and fitting them all together in new and different ways to get what you want.
And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.”
And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.”
3/ Pure gold for us in #productmanagement, must see & read. More details available here: svpg.com/the-nature-of-…
Most people struggle to get their first Product Manager job because they get overwhelmed, not because they don't have the skills or experience.
Here's how I've helped 1,000s with this problem 👇
Here's how I've helped 1,000s with this problem 👇
We believe that more options to choose from means that we'll have better odds of succeeding.
Instead, with more options to choose from, it becomes harder to make a decision and it becomes stressful.
This is called the Paradox of Choice.
For example...
Instead, with more options to choose from, it becomes harder to make a decision and it becomes stressful.
This is called the Paradox of Choice.
For example...
How can you break into Product Management?
- Internal Transfers
- Intense Networking
- Building Side Projects
- Volunteering with non-profits
- Shadowing PMs on your team
- Resume with transferrable skills
- Doing a Master's Degree (e.g. MBA)
and finally 👇
- Internal Transfers
- Intense Networking
- Building Side Projects
- Volunteering with non-profits
- Shadowing PMs on your team
- Resume with transferrable skills
- Doing a Master's Degree (e.g. MBA)
and finally 👇
Retention is the most important metric for a new feature or a new app. Focusing on acquisition or monetisation can seem like a more exciting problems to solve but solving for retention is most critical.
Read this thread and you will be convinced at the end of it.
Read this thread and you will be convinced at the end of it.
1. Retention can in fact drive acquisition
For many products, retention has a double effect. More users you retain, more key actions are performed like sharing, inviting, word-of-mouth, or creating content and it sets off a self-reinforcing cycle that drives acquisition.
For many products, retention has a double effect. More users you retain, more key actions are performed like sharing, inviting, word-of-mouth, or creating content and it sets off a self-reinforcing cycle that drives acquisition.
2. Retention accelerates breaking even on customer acquisition cost. Faster you solve for this, sooner you can start reinvesting in acquisition and fuel your growth.
Just finished reading The Mom Test by @robfitz . Must say it is one of the most practically useful books I have read as a product manager. Thanks @shreyas for the recommendation.
Here are my top 5 takeaways 🧵
#productmanagement #startups
Here are my top 5 takeaways 🧵
#productmanagement #startups
1. Use your customer conversations to learn about how customers solve a particular pain point today rather than share your idea seeking validation. Humans have a desire to please, customers are no different.
2. If at the end of the meeting, a customer hasn’t committed to anything of value, whether their time (promise to test), their reputation (intro to a superior), or money (purchasing decision), then its a zombie customer and you are better of not wasting time with them any further
It’s officially been almost 12 months of my journey into discovering the world of #productmanagement!
I wanted to make a little thread 🧵on my experience so far:
I wanted to make a little thread 🧵on my experience so far:
Months 1-4: Research
In January of this year, I discovered #productmanagement and it felt like everything in my brain clicked.
Having graduated mid-pandemic, I took the first job that I was offered. I quickly realized it wasn’t for me so I started researching other careers.
In January of this year, I discovered #productmanagement and it felt like everything in my brain clicked.
Having graduated mid-pandemic, I took the first job that I was offered. I quickly realized it wasn’t for me so I started researching other careers.
Months 3 - 5: #Networking (research)
As part of my research, I began connecting with PMs to make sure this job was one that fit my interests and skills.
I discovered that the #prdctmgmt community was incredibly supportive and kind
As part of my research, I began connecting with PMs to make sure this job was one that fit my interests and skills.
I discovered that the #prdctmgmt community was incredibly supportive and kind
All B2B PMs should learn to read an income statement (aka P&L)
You can then influence the top or bottom line.
Here is a 50K ft primer on key terms in the income statement and how you can influence -
- Revenue
- Gross Margin
- Expenses
- Net Margin
#productmanagement
You can then influence the top or bottom line.
Here is a 50K ft primer on key terms in the income statement and how you can influence -
- Revenue
- Gross Margin
- Expenses
- Net Margin
#productmanagement
The top line in an income statement is revenue for a time period e.g. quarter
B2B Revenue sources:
- New customers
- Upsell existing
- Cross sell existing
- Lower churn
- Professional services
- Support, training, certification
#productmanagement
B2B Revenue sources:
- New customers
- Upsell existing
- Cross sell existing
- Lower churn
- Professional services
- Support, training, certification
#productmanagement
Gross margin =
Revenue minus direct cost incurred to support a sale
e.g hosting, data storage, onboarding.
In software, the cost of the next sale is almost zero.
In hardware, each widget has material and labor cost.
SW→ High Margin
#productmanagement
Revenue minus direct cost incurred to support a sale
e.g hosting, data storage, onboarding.
In software, the cost of the next sale is almost zero.
In hardware, each widget has material and labor cost.
SW→ High Margin
#productmanagement
There are more than 100K PM videos on YouTube.
Most of them are noise.
Top 20 that will teach you more than any $4,976 course: 🧵
#productmanagement #prodmgmt
Most of them are noise.
Top 20 that will teach you more than any $4,976 course: 🧵
#productmanagement #prodmgmt
This is so good, I can't stop myself from sharing this!
In @lennysan podcast, @manikgupta (ex-CPO @Uber, @googlemaps) revealed 5 Secrets (capabilities) of Building Successful Customer Apps: 🧵
#prodmgmt #productmanagement
In @lennysan podcast, @manikgupta (ex-CPO @Uber, @googlemaps) revealed 5 Secrets (capabilities) of Building Successful Customer Apps: 🧵
#prodmgmt #productmanagement
Secret 1: Design-led thinking
Poorly designed products have no chance in consumer products. Your design must be A+ to delight users.
It's not only about having the best designers. It's also attention to detail. Pixel-to-pixel precision when moving between screens.
Poorly designed products have no chance in consumer products. Your design must be A+ to delight users.
It's not only about having the best designers. It's also attention to detail. Pixel-to-pixel precision when moving between screens.
Secret 2: Strong focus and prioritization
You don't need 20 features to solve a problem. You typically need one or maybe two features.
Focus on and prioritize the critical user journey. Downprioritize everything else. You need to set a very high bar not to distract the users.
You don't need 20 features to solve a problem. You typically need one or maybe two features.
Focus on and prioritize the critical user journey. Downprioritize everything else. You need to set a very high bar not to distract the users.
If you have unlimited free talent, how would you design your organisation for your tech startup? #startup #scale #chieftechnologyofficer #cto #founder #techleadership #productmanagement
Whether I’ve got unlimited free talent or not, I’d first think about roadmap / goals before designing my org for a tech startup.
Before you say a roadmap is too low-level details, hear me out. The roadmap is the magic that transforms vision to action.
Ask yourself, what kind of work will need to be done in the next six months to eighteen months for the organization.
Ask yourself, what kind of work will need to be done in the next six months to eighteen months for the organization.
12-Month MBA for PMs (books).
A new plan for 2023:
(You will thank me later) 🧵
#productmanagement #prodmgmt
A new plan for 2023:
(You will thank me later) 🧵
#productmanagement #prodmgmt
Month 1:
- Introduction: Inspired by @cagan: amzn.to/3thC9QE
- Entrepreneurship: The Lean Startup by @ericries: amzn.to/3NRPAQt
- Introduction: Inspired by @cagan: amzn.to/3thC9QE
- Entrepreneurship: The Lean Startup by @ericries: amzn.to/3NRPAQt
Month 2:
- Business models: Business Model Generation by @AlexOsterwalder & Yves Pigneur: amzn.to/3UHeF2P
- Value Proposition: Value Proposition Design by @AlexOsterwalder & others: amzn.to/3X38Oqq
- Business models: Business Model Generation by @AlexOsterwalder & Yves Pigneur: amzn.to/3UHeF2P
- Value Proposition: Value Proposition Design by @AlexOsterwalder & others: amzn.to/3X38Oqq
Reading 5 books 5x can give you more than reading 25 books 1x
Lock yourself in a room and study those 5 books on PM
(you will thank me later): 🧵
#productmanagement #prodmgmt
Lock yourself in a room and study those 5 books on PM
(you will thank me later): 🧵
#productmanagement #prodmgmt
1. Inspired by @cagan
Lessons:
- Most of your ideas are simply not going to work
- Product Discovery results in a validated product backlog
- PM, Designer and at least one Engineer must work together
amzn.to/3thC9QE
Lessons:
- Most of your ideas are simply not going to work
- Product Discovery results in a validated product backlog
- PM, Designer and at least one Engineer must work together
amzn.to/3thC9QE
2. Empowered by @cagan
Lessons:
- Give teams problems to solve, not features to build
- Coaching is what turns ordinary people into extraordinary product teams
- Great teams are made up of ordinary people who are inspired and empowered
amzn.to/3ht73ml
Lessons:
- Give teams problems to solve, not features to build
- Coaching is what turns ordinary people into extraordinary product teams
- Great teams are made up of ordinary people who are inspired and empowered
amzn.to/3ht73ml
21 products for super easy Product Management:
1. Collaboration > Miro
2. Communication > Slack
3. Tasks > Trello
4. Product analytics > @pendoio
5. New tech products > @ProductHunt
6. Integrations > @zapier
7. Industry insights > @Stratechery🧵
#prodmgmt #productmanagement
1. Collaboration > Miro
2. Communication > Slack
3. Tasks > Trello
4. Product analytics > @pendoio
5. New tech products > @ProductHunt
6. Integrations > @zapier
7. Industry insights > @Stratechery🧵
#prodmgmt #productmanagement
8. Graphics > @canva
9. Prototyping > @balsamiq
10. Design > @figma
11. Mind mapping > @xmind
12. Free, responsive website > carrd.co
13. Video recording > @loom
14. Meeting scheduling > @Calendly
9. Prototyping > @balsamiq
10. Design > @figma
11. Mind mapping > @xmind
12. Free, responsive website > carrd.co
13. Video recording > @loom
14. Meeting scheduling > @Calendly
15. Payments integration > @Stripe
16. Flowcharts & diagrams > @LucidSoftware
17. User Story Maps > @CreateWithCraft
18. Roadmaps > @productboard
19. Build SaaS products without code > @bubble
20. Sell digital products online > @Gumtree
21. Sell courses online > @Kajabi
16. Flowcharts & diagrams > @LucidSoftware
17. User Story Maps > @CreateWithCraft
18. Roadmaps > @productboard
19. Build SaaS products without code > @bubble
20. Sell digital products online > @Gumtree
21. Sell courses online > @Kajabi
Strategic frameworks can 10x your business.
It's almost like thinking on steroids!
Top 6 strategic frameworks every entrepreneur needs to know to be successful: 🧵
#productmanagement #prodmgmt
It's almost like thinking on steroids!
Top 6 strategic frameworks every entrepreneur needs to know to be successful: 🧵
#productmanagement #prodmgmt
1. SWOT Analysis
SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a framework used to evaluate a company's competitive position.
That's an essential tool for thinking about the business.
Learn in 6:27:
SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a framework used to evaluate a company's competitive position.
That's an essential tool for thinking about the business.
Learn in 6:27:
2. PESTEL Analysis
PESTEL analysis is commonly used to evaluate the business environment in which a company operates.
The acronym stands for Political, Economic, Social, Technological, Environmental, and Legal factors.
Learn in 9:49:
PESTEL analysis is commonly used to evaluate the business environment in which a company operates.
The acronym stands for Political, Economic, Social, Technological, Environmental, and Legal factors.
Learn in 9:49:
Listening to podcasts can transform your PM career.
Problem: There are more than 850,000 of them.
Solution: Top 11 PM podcasts you'd be crazy to miss: 🧵
#productmanagement #prodmgmt
Problem: There are more than 850,000 of them.
Solution: Top 11 PM podcasts you'd be crazy to miss: 🧵
#productmanagement #prodmgmt
1. Lenny's Podcast @lennysan
Probably the best product podcast on this planet.
The true king of podcasts.
More: lennyspodcast.com
You can't miss an episode with @cagan:
lennyspodcast.com/the-nature-of-…
Probably the best product podcast on this planet.
The true king of podcasts.
More: lennyspodcast.com
You can't miss an episode with @cagan:
lennyspodcast.com/the-nature-of-…
2. This Is Product Management by @feedbackloopcom
This is a must-listen for anyone involved in creating, designing, selling, and managing products or services.
Apple: podcasts.apple.com/us/podcast/thi…
Spotify: open.spotify.com/show/5qoM5evv8…
This is a must-listen for anyone involved in creating, designing, selling, and managing products or services.
Apple: podcasts.apple.com/us/podcast/thi…
Spotify: open.spotify.com/show/5qoM5evv8…
Lock yourself in a room and read those 12 books on PM
(you'll thank me later; Nov 2022): 🧵
#productmanagement #prodmgmt
(you'll thank me later; Nov 2022): 🧵
#productmanagement #prodmgmt
1. Inspired by @cagan
Lessons:
• Most of your ideas are not going to work
• Principles of product discovery, which results in a validated product backlog
amzn.to/3thC9QE
Lessons:
• Most of your ideas are not going to work
• Principles of product discovery, which results in a validated product backlog
amzn.to/3thC9QE
2. Empowered by @cagan
Lessons:
• Set goals and hold teams accountable for the outcomes
• Your role as a leader is to help everyone on the team achieve competence
amzn.to/3ht73ml
Lessons:
• Set goals and hold teams accountable for the outcomes
• Your role as a leader is to help everyone on the team achieve competence
amzn.to/3ht73ml
A few controversial things I believe about PM and growth:
1) Customer outcomes over business metrics
Pursuing only business results is a silly goal.
Because users are too often forgotten.
Customer outcomes are a better pursuit in the long term: 🧵
1) Customer outcomes over business metrics
Pursuing only business results is a silly goal.
Because users are too often forgotten.
Customer outcomes are a better pursuit in the long term: 🧵
• Delighted customers impact your business > $$$
• Happy customers stay with you longer > lower churn
• They can't stop talking about the product they love > growth
Start with your customers and "work backwards."
More: lnkd.in/dUTraQCg
• Happy customers stay with you longer > lower churn
• They can't stop talking about the product they love > growth
Start with your customers and "work backwards."
More: lnkd.in/dUTraQCg
2) Select only one OKR
Contrary to popular belief, OKRs are not "the most important" tasks.
Their goal is to create focus on what's not urgent yet critical for the long-term growth of the business (strategy). You should select only one OKR. You can sequence them if needed.
Contrary to popular belief, OKRs are not "the most important" tasks.
Their goal is to create focus on what's not urgent yet critical for the long-term growth of the business (strategy). You should select only one OKR. You can sequence them if needed.
Are you using Lean Startup, Agile, or Product Discovery?
Be careful. If you cherry-pick, you can spectacularly fail.
Why is this the case? And how to avoid it?🧵
#productmanagement #prodmgmt #agile #scrum
Be careful. If you cherry-pick, you can spectacularly fail.
Why is this the case? And how to avoid it?🧵
#productmanagement #prodmgmt #agile #scrum
1. Lean Startup
Take the MVP test results as proof and execute your plan in a waterfall style. Without regular inspection and adaptation, your plan will fall apart like a house of cards.
Shot to the moon.
Take the MVP test results as proof and execute your plan in a waterfall style. Without regular inspection and adaptation, your plan will fall apart like a house of cards.
Shot to the moon.
2. Agile
Pick an Agile framework like Scrum. Start without validating your business model. Came up with ideas and deliver them in iterations.
Most ideas are not going to work. And your product probably never had a chance to achieve the Product-Market fit.
Gambling and waste.
Pick an Agile framework like Scrum. Start without validating your business model. Came up with ideas and deliver them in iterations.
Most ideas are not going to work. And your product probably never had a chance to achieve the Product-Market fit.
Gambling and waste.
PM is not the CEO of the Product. But it doesn't stop there.
She should not even dictate WHAT needs to be built.
Let me explain. In most companies, it goes like this: 🧵
#productmanagement #prodmgmt
She should not even dictate WHAT needs to be built.
Let me explain. In most companies, it goes like this: 🧵
#productmanagement #prodmgmt
1. Stakeholders decide on the high-level roadmap
2. PM refines the details and creates User Stories ("WHAT")
3. Work is waterfalled to the DEVs, who only decide "HOW"
4. Designer tries to make it prettier. It's like lipsticking a pig
2. PM refines the details and creates User Stories ("WHAT")
3. Work is waterfalled to the DEVs, who only decide "HOW"
4. Designer tries to make it prettier. It's like lipsticking a pig
You know what I think? Waterfall and stage gates. Even if you use an Agile framework, don't lie to yourself. That's a project mindset.
How to clean up this mess?
How to clean up this mess?
