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What is ignored by the media -- but will be studied by historians?
Here's 7 more examples:
Here's 7 more examples:
1. The Aging Population Crisis
70% of countries are below the required population replacement levels.
You need a 2.1 fertility rate to maintain a population:
• US = 1.64
• Germany = 1.53
• Japan = 1.34
• China = 1.28
• Korea (below) = 0.84 🤯
70% of countries are below the required population replacement levels.
You need a 2.1 fertility rate to maintain a population:
• US = 1.64
• Germany = 1.53
• Japan = 1.34
• China = 1.28
• Korea (below) = 0.84 🤯
2. The Lost Lockdown Generation
• Reading ability in the USA is the lowest in 30 years
• Maths scores are the worst since tests began in 1969
• 50% rise in mental health emergency room visits for young people
This has been swept under the rug.
• Reading ability in the USA is the lowest in 30 years
• Maths scores are the worst since tests began in 1969
• 50% rise in mental health emergency room visits for young people
This has been swept under the rug.
3. The BRICS overtook the G7 in GDP this week
BRICS = Brazil, Russia, India, China, SA (+ Bangladesh, Egypt and UAE)
G7 = Canada, France, Germany, Italy, Japan, UK (+ EU)
"It's no longer developed & developing world. It's ascending & descending world" - @balajis
BRICS = Brazil, Russia, India, China, SA (+ Bangladesh, Egypt and UAE)
G7 = Canada, France, Germany, Italy, Japan, UK (+ EU)
"It's no longer developed & developing world. It's ascending & descending world" - @balajis
4. The Rise Of Obesity In America
You can only appreciate this epidemic by watching this video...
You can only appreciate this epidemic by watching this video...
There's a lot of talk about the Wealth Gap between the rich and poor...
The "Diet Gap" is barely discussed.
• 29% of the world's population faces hunger and food shortages.
• 38% of the world's population is overweight or obese. (Set to rise to 51% in the next 12 years)
The "Diet Gap" is barely discussed.
• 29% of the world's population faces hunger and food shortages.
• 38% of the world's population is overweight or obese. (Set to rise to 51% in the next 12 years)
5. The Video Game Industry Is Bigger Than You Think
The gaming industry is bigger than all music, TV, and film combined.
It has outearned music and entertainment for the last 8 years!
The gaming industry is bigger than all music, TV, and film combined.
It has outearned music and entertainment for the last 8 years!
6. Inflationary Industries vs Deflationary Industries
• Why are hospital services and college tuition fees getting more expensive?
• Why are TVs and software getting cheaper?
• Why are hospital services and college tuition fees getting more expensive?
• Why are TVs and software getting cheaper?
7. The Rise Of The Leveraged Creator
There's no such thing as "mainstream media" anymore
Instead, there is "legacy media" & "new media"
The only thing that gives the "mainstream media" power is the legacy language of "mainstream media"
This is the Emperor's New Clothes
There's no such thing as "mainstream media" anymore
Instead, there is "legacy media" & "new media"
The only thing that gives the "mainstream media" power is the legacy language of "mainstream media"
This is the Emperor's New Clothes
• When it comes to new media, faces & personalities are outranking brands.
• Branding in marketing started in the 1500's.
• Meanwhile, human facial recognition dates millions of years - which is why there's such a power law to individual creators.
• Branding in marketing started in the 1500's.
• Meanwhile, human facial recognition dates millions of years - which is why there's such a power law to individual creators.
This trend has been replicated across cultures.
Lebron James has more followers than the NBA, NFL, MLB, NHL, MLS and WNBA combined.
Lebron James has more followers than the NBA, NFL, MLB, NHL, MLS and WNBA combined.
Prediction:
The biggest marketing competitors to Coca-Cola + McDonalds will be creator brands.
1. It's harder to build a Mr. Beast audience than is to create a burger
2. There's no moat - so whoever has the best advertising wins
3. They can acquire customers cheaper
The biggest marketing competitors to Coca-Cola + McDonalds will be creator brands.
1. It's harder to build a Mr. Beast audience than is to create a burger
2. There's no moat - so whoever has the best advertising wins
3. They can acquire customers cheaper
This was a sequel to the original piece:
Hopefully, this was more of a Godfather 2 kinda sequel than most terrible sequels
Hopefully, this was more of a Godfather 2 kinda sequel than most terrible sequels
https://twitter.com/george__mack/status/1640010297607073794?s=20
PS. I write a newsletter called Clouds & Dirt.
Clouds = Big Ideas, Mental Models, Marketing
Dirt = Trends & Tactics
A recent study (It's 2023 - nobody asks for sources) suggested that not signing up is the biggest deathbed regret.
clouds-and-dirt.beehiiv.com/subscribe
Clouds = Big Ideas, Mental Models, Marketing
Dirt = Trends & Tactics
A recent study (It's 2023 - nobody asks for sources) suggested that not signing up is the biggest deathbed regret.
clouds-and-dirt.beehiiv.com/subscribe
Nuance alert:
The point isn't that no media organization hasn't ever covered these topics.
It's that historians will give these topics greater significance than the media is giving them.
The point isn't that no media organization hasn't ever covered these topics.
It's that historians will give these topics greater significance than the media is giving them.
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