Read on Twitter
How we repurpose our content across multiple channels 💡
At Ahrefs, we constantly repurpose content to help it go further.
Here's one example of how we did it:
We published a video on AhrefsTV about ChatGPT for SEO, which got us ~170k views:
At Ahrefs, we constantly repurpose content to help it go further.
Here's one example of how we did it:
We published a video on AhrefsTV about ChatGPT for SEO, which got us ~170k views:
...and a blog post. We also embedded the original YouTube video in it.
This blog post now holds the top position in the SERPs for the search term "chatgpt seo".
This blog post now holds the top position in the SERPs for the search term "chatgpt seo".
TL;DR: Think of content repurposing like a pyramid.
Start with one version, then break it down into smaller versions for your other channels.
Start with one version, then break it down into smaller versions for your other channels.
Of course, the platforms you choose depend on *where* your target audience spends most of their time online—so use your discretion, and have fun with it!
• • •
Missing some Tweet in this thread? You can try to
force a refresh
