11 killer Ahrefs features in 2023 🧵
(out of 130+ shipped! 💪)

See them in action below 👇 1️⃣ Overview 2.0

Thanks to the latest upgrades, Overview 2.0:

✅ Loads faster
✅ Has more accurate data
✅ Nests more useful widgets

Let's go over a few of them 🔥🔥🔥

13 most important types of keywords for SEO 🔑

1. Seed
2. Informational
3. Navigational
4. Commercial
5. Transactional
6. Long-tail
7. Low-competition
8. Niche
9. Branded
10. Unbranded
11. Competitor's keywords
12. Primary
13. Secondary

(Grab our summary cheatsheet below 👀) 1. Seed

What: The starting point of a keyword resesarch process

Example: Coffee, shoes, stationery

-

2. Informational

What: The intent of the searcher is to find information

Example: Who invented the mouse

Want to improve your CTR? Match your title tag to your H1 tag 📝

Google rewrites title tags 33.4% of the time, according to our study of 953k+ pages.

To check if this is happening on your site:

- Run a Site Audit crawl

- Open the Page explorer report

👇 - Click "Content"

- Select "Page and SERP titles do not match"

5 proven tactics to boost traffic to your content 🏆

1️⃣ Target topics with search traffic potential

- Plug keywords in Ahrefs' Keywords Explorer
- Open Matching terms report
- Apply filters:

Traffic Potential (TP) >500
Keyword Difficulty (KD) < 20

- Choose relevant topics 👀 2️⃣ Share no-frills posts on Reddit

Simply choose one of your top-performing blog posts (or something you're proud of), then:

- Remove internal + external links
- Format it in markdown
- Share on a relevant subreddit

Then leave a link at the bottom to your original blog post.

4 ways ChatGPT and Bard will change SEO 🔮

@samsgoh shares his best predictions: 1️⃣ AI engines will further dominate queries that don’t require expertise 🤖

Generative AI can often offer better, more succinct answers for topics that don't need much expertise—including:

- Simple definitions

- High-level listicles with basic tips

- Simple "how-to" queries

Boost your SEO presence with internal links! Here are 2 simple ways to find opportunities: 🔗

1️⃣ Google search operators

Let's say we want to add internal links to our blog post on "14 SEO tips for more traffic in 2023".

In Google, search this:

site:[blog URL] "keyword" Let's ignore the first result, since that's the post we want to build internal links to.

The second result has an unlinked mention of SEO tips—so there's an opportunity to add an internal link.

Our top 10 content creation tools (with prices!) to streamline your workflow 📝

Let's get to it: 1. Canva

Price: Free (from $12.99/month for premium access)

Good for: Creating custom graphics/logos for your social media accounts or blog. You can also generate images from text using its AI image editor—pretty neat.

How to find + analyze your competitors with these Google search operators 🪄

Start by using "related:" to find sites similar to yours. With these results, you can look into each of your competitor's sites further.

A search for "site:moz.com" shows it has published plenty of content on its blog, SEO Learning Center, and help hub:

3️⃣ Pick a memorable domain

Having a keyword-rich or exact-match domain doesn't guarantee that you'll rank for those target keyword(s).

So if you haven't chosen a domain name yet, opt for something memorable + brandable instead. 4️⃣ Pick an appropriate TLD

TLDs like .biz and .info are associated with spam and could affect your ability to build high-quality links.

To attract global traffic, pick a generic TLD (gTLD) such as .com.

To attract local traffic, try a country code top-level domain like .co.uk.

3 ways to optimize your blog posts for SEO 🌟

1️⃣ Target a topic with search traffic potential

2️⃣ Cover subtopics that searchers want to see

3️⃣ Give people a reason to link to your content 1️⃣ Target a topic with search traffic potential

To get search traffic, you need to target the right topics:

1. In Ahrefs’ Keywords Explorer, plug relevant keyword(s)

2. Go to the Matching terms report

3. Set the tab to Questions

4. Pick out those relevant to your site 💡

Does a keyword have value to your business? 💡

If you've already done your keyword research, you have two ways of determining this:

1. The Business Potential score (Ahrefs' very own model)

2. Buyer's journey keyword mapping

👇 1. The Business Potential score

We developed this model to measure the value of a keyword in our content—and how easy it would be to pitch our product within that content.

Each keyword is assigned a score of between 0 and 3, like so:

4 ways to demonstrate the new "E" (experience) in E-E-A-T 🍔

For context, "experience" means Google will reward pages where the author has firsthand experience on the topic they're writing about.

Here's how to fit this into your content 👇 1️⃣ Show evidence of personal experience with the subject matter

According to Google, the best reviews are created by subject matter experts.

Reviewing a product? Use visuals (photos/videos) to support your expertise. This can also reinforce the authenticity of your review.

7 steps to get started in affiliate marketing 💰

1️⃣ Choose your niche
2️⃣ Choose a content platform
3️⃣ Find + join affiliate programs
4️⃣ Create great content!
5️⃣ Drive traffic to your site
6️⃣ Get clicks on your affiliate links
7️⃣ Convert clicks to sales 🤑

Let's delve deeper: 1️⃣ Choose your niche

Choose something you're passionate about—you'll need to create plenty of content to succeed with affiliate marketing!

Ask yourself:

- What am I good at?
- What do I like doing?
- What am I curious about?
- What do people tell me I'm good at?

How we repurpose our content across multiple channels 💡

At Ahrefs, we constantly repurpose content to help it go further.

Here's one example of how we did it:

We published a video on AhrefsTV about ChatGPT for SEO, which got us ~170k views: We then turned this into a Twitter thread...

https://twitter.com/ahrefs/status/1626601134864617481

Top picks: The freshest content from Ahrefs 🍰

1️⃣ How to write website content that ranks
2️⃣ The *right* way to measure SEO performance
3️⃣ How to track your competitors' marketing activity
4️⃣ SaaS marketing strategies for sustainable growth
5️⃣ All about E-E-A-T

👇 Before getting to things—we've a ✨free✨ weekly newsletter with more of the same useful content from Ahrefs + around the web.

Join 200k+ SEOs and marketers here: ahrefs.com/newsletter

SEO marketing automation tools we actually use✏️

Work smarter, not harder! Check out our rundown of each tool: 1️⃣ For website hygiene: Ahrefs' Site Audit

This lets you run crawls of your site on a daily/weekly/monthly basis.

It's also ✨free✨ if you have Google Search Console access via Ahrefs Webmaster Tools. (Signing up for AWT is free too!)

18 Ahrefs’ hacks we bet you didn’t know of ⚡🧵 1️⃣ Browse the most popular search queries in each country

Perform an empty search in Keywords Explorer and gain access to our FULL 4.5 billion US keyword database (largest in the industry).

Then use "search volume", "KD", & "Word count" filters to discover lucrative keywords.

How to build an SEO roadmap in 7 steps (+ free template!) 🛠️ ✨

An SEO roadmap is a strategic plan of action to formalize and track key tasks within an SEO campaign.

Follow along, or jump to the end to get our template 👇 🚧 Before building your roadmap, make a note of:

- Your budget + resources

- The skills level of your team members + any training/hiring required

- Keyword gaps + content opportunities

- The technical limitations

- Your backlink profile and competition

Let's get to it.

Content research: 9 effective tips to master it 🏆

Content research has a direct impact on engagement and traffic—and can help you create a more valuable + credible article.

Let's delve into these tips 💡

H/T: @ihimanshu_gupta 1. Focus on the right topic

Before choosing a topic, decide on the goal of your article. It might be to:

- Drive organic traffic

- Boost brand visibility

- Get social shares

- Build product awareness

ChatGPT for SEO: 11 best and worst use cases 🤖

We've done the work so you don't have to!

Let's take a closer look—plus, some tactics and prompts to improve SEO for your website ⛏️

H/T: @samsgoh *Best* use cases of ChatGPT 🏆

1️⃣ Constructing regex

Regex (aka regular expression) is a sequence of characters that’s used to find patterns within text.

Let's say you want to find keywords phrased as a question in Google Search Console.

You can start by asking ChatGPT this:

Top picks: The freshest content from Ahrefs 🍰

1️⃣ ChatGPT for SEO: Best (and worst!) use cases
2️⃣ How to get on Google's featured snippets
3️⃣ Best practices for site navigation
4️⃣ SEO pricing in 2023: Market rates to know
5️⃣ 9 technical SEO issues to look into

Let's get to it: 1️⃣ ChatGPT for SEO: Best (and worst!) use cases by @samsgoh

Learn some useful prompts to improve your SEO workflow and ranking in Google—and find out why AI content writing for SEO is one of the worst use cases of ChatGPT. 🤖