Social media is a powerful tool for generating high-quality inbound leads. Here is a simple 5-part strategy to get started:
Define your target audience
Before you start creating content, it's important to know who you're targeting. Define your ideal customer persona, including their demographics, interests, pain points, and goals. This will help you create content that resonates with your audience.
Choose the right platforms.
Different social media platforms attract different audiences. Identify the platforms where your target audience is most active and engaged. This will help you focus your efforts on the platforms that are most likely to deliver results.