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The plain grey T-shirt that #MarkZukerberg usually wears, is custom-made by the luxury brand Brunello Cucinelli and reportedly costs between $300-$400 (around ₹24k-32k).
Nothing special. Then why so expensive?
It's expensive, because it is quiet luxury. What is it?
Nothing special. Then why so expensive?
It's expensive, because it is quiet luxury. What is it?
Simply put, quiet luxury is new-age minimalism, with a larger focus on investment pieces and thoughtful shopping habits.
Most of luxury fashion brands design their lowest segments with big logos, shines and blinks to attract customers and make them feel special.
Most of luxury fashion brands design their lowest segments with big logos, shines and blinks to attract customers and make them feel special.
But oftentimes, these luxury fashion brands have their most expensive segment with the most minimal branding or no branding at all, the kind of clothes that the wealthiest wear these days.
There might be no logos but these quiet luxurious clothes justify their prices by their quality; like material, comfort, fitting, touch etc.
Top 'Quiet Luxury' brands
Luca Faloni · Aurelien · Brunello Cucinelli · Loro Piana · Jil Sander · Margaret Howell · Connolly · Anderson & Sheppard.
Luca Faloni · Aurelien · Brunello Cucinelli · Loro Piana · Jil Sander · Margaret Howell · Connolly · Anderson & Sheppard.
So, in the world of big shiny things, these brands stay silent because they believe in "If you know it, you know it."
Would you prefer quiet over loud luxury? Comment below.
Would you prefer quiet over loud luxury? Comment below.
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