Thread by @maxhertan

Rob Dyrdek has launched 18 brands and exited 6 for $550 Million.

All while recording 336 episodes of Ridiculousness per year and spending 30% of his time with his family.

But how does he do all that?

By tracking EVERY hour of his life.

Here's a breakdown of his system:

"I am human optimization" - Rob Dyrdek

Rob’s goal is to be optimized toward life mastery.

He has an 80-page operating manual for his life managed by 4 people and he has systems and automation in place that make everything effortless.

What exactly does he do?

Every day he:

• Gets up at 5:00 am
• Brain-trains
• Meditates
• Works out
• Maintain a clean diet
• Doesn't drink
• Takes supplements

He calls these "the core 7” and realized that every time he completed the 7 he felt happier.

So that’s his base now.

He tracks every hour of his day.

Last year he spent:

• 7 hs sleeping
• 7 hs working
• 2 hs on his physical body
• 7 hs with family and friends

"Perfectly balanced" - he says

But he tracks more than just time

Every day he tracks on a zero to 10 scale:

• How he feels about his life, work, and health.
• How motivated he is
• How well he slept.
• His full body composition.
• How his wife feels about the relationship

Then he analyses it.

If it’s below 5, you look at the world half empty.

Anything above 5, you’re half full. It doesn’t matter what hits you, you keep going.

By doing this he becomes what he calls “qualitatively aware”

Which helps him identify what brings him down and eliminate it.

He designed his ideal life in 2015.

It was a 10- to 20-year plan and he is already 75% of the way there.

But it's not hard. It is not even discipline.

It’s just how he lives.

He gamified the process and automate as much as he can so everything is effortless.

I'm pretty obsessed with optimization.

But this is the craziest level I've ever seen.

You can learn more about his system in his podcast #BuildWithRob

And make sure you follow Rob if you haven't already - @robdyrdek

@robdyrdek That's a wrap! Thank you for reading.

If you enjoyed it,

Follow @maxhertan for more content on optimization & business, and RT the tweet below.

Wow this blew up!

I have my own version of the tracker that's helping me improve every important area of my life.

Would you be interested in a breakdown?

Here's how I do my own version of Rob's tracker to check in with them myself.

The key thing is accountability and reflecting on how you're spending your time.

If you don't want to track every hour of the day, here's my structure:

I've broken down my life into 15 categories.

I track the things that I want to do and also the things that I want to avoid.

I rank those categories out of 10 subjectively every week and then it spits out an average score of how I did that week.

Finally, I measure my happiness.

What I want to see is that the numbers correlate with my happiness.

When I score a lower number I usually don't feel as excited about life.

When I hit a 9-10 I feel really excited about life and what I've been able to achieve that week.

If you want something really intense like Rob, I'll be releasing a spreadsheet soon.

Follow me @maxhertan so you don't miss it!