Over the last 10 years, our team has created 6,000+ landing pages.

Earning $1,000,000's in revenue for our clients.

Last July, I created an Academy with @imandyhaskins to make it as easy as possible for everyone to build high converting pages.

Here's how it works...

🧵 Image
Back in 2013 myself and Andy launched our first ever business together.

We had one clear mission, become the best agency online for creating high converting landing pages.

We even named ourselves the Landing Page Guys. Image
At the time I was still a full-time chef earning less than $15,000/year. (That's me top right)

For the first 6 months of the business we struggled to get any clients and were about to give up, until we somehow landed our first client Mr @timburd. Image
Tim challenged us to start creating high converting landing page for his clients and for some miracle offered us $8000/mo to deliver results.

This was more money than i'd ever seen!

From this point onwards we become addicted with what it takes to turn a click into a customer.
Over the next 10 years we'd build a 40+ team of designers, developers, copywriters, project managers and CRO experts.

We'd design 6000+ pages for the likes of Kim Kardashian, SlimFast, BodyBuilding, Lotus Biscuits, Lamborghini, Lionel Messi and more.

Generating millions.
After starting our YouTube channel in 2018 sharing tips and tricks, I got so many DMs and emails from people trying to understand CRO.

So, myself and the ConversionWise (rebranded in 2022) team created the Conversion Rate Academy to reveal our frameworks and winning strategies.
When you join, here's what you get inside
1. 12+ Hour conversion rate course for FREE

We cover everything.

From the foundations of a good offer/product, to landing page design, development, copywriting and more.

We then go into detail about ongoing-CRO, split testing, AB testing and levelling up your AOV. Image
2. Expert landing page audits (included)

Each week we host an "Audit Clinic" whereby myself, Andy or one of our CRO expert team members audits 5-6 of our members pages.

We rip apart and share ways in which you can easily increase your conversions.

All sessions are recorded. Image
3. Our famous conversion rate checklist

We've listed everything that's needed on a landing page in order for it to convert like crazy.

An instantly actionable blueprint to guide you through every stage of building high converting pages, from foundation through to optimization. Image
4. Proven wireframes and frameworks (10 years)

Imagine being able to follow the perfect page wireframe from best practises over the past 10 years.

Access downloadable wireframes that showcase the most effective layout of sections, elements, and flow to maximize conversions. Image
5. Done for you landing page design assets

From trust badges to payment processor logos, we've got it all ready for you to download and use on your pages.

Unlock an ever-growing library of fonts, icons, emojis, trust seals, and more, ready to be integrated into your projects. Image
6. Supportive community of 600+ brands

Join a thriving team of experts and peers available 24/7 to be your go-to destination for all your burning questions, feedback requests, support, and inspiration.

We have over 600+ active members. Image
7. Weekly calls and office hours

Every single week we hold an open office hours for you to come and ask your questions.

Have your questions answered live by our experts and gain valuable insights from industry guests who join us to share their knowledge. Image
8. Unlock massive industry savings

Pay for your membership with these savings alone!

We give you exclusive discounts on the best conversion rate softwares and solutions, including Replo, Shopify, HubSpot, PageFly and 20+ others. Image
9. Direct expert access

Your membership provides direct access to me and our expert team via our community chat and live Q&A.

We also have incredible content by other industry killers such as @Splittestingcom, @kyle_foster, @LoftedLearning and @Dan_Chabert (next weeks guest) Image
Sounds too good to be true?

These results speak for themselves.

There's only one way to find out for yourself:

Join now at: conversionrateacademy.com

🛍️ GET 50% OFF YOUR FIRST PAYMENT.
USE COUPON: TWITTER

See you on the inside.

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More from @oliverkenyon

Jan 31
In 2012, a 19-year-old delivered pizzas by day.

Sewed gym clothes in his mom's garage by night.

Had £0 in marketing budget.

Today, Gymshark is worth £1.3B.

Here's how Ben Francis built a fitness empire: 🧵 Image
First product? A supplement bottle.

Total sales: £0.

Ben was devastated.

But during his gym sessions, he noticed something...
Everyone wore baggy, ugly clothes.

No brand made fitted gym wear.

So he borrowed his mom's sewing machine.

Learned to sew from YouTube.

Started making his own.
Read 13 tweets
May 3, 2024
I've spent 12 years creating a formula for landing pages that convert like crazy.

I'm going to break down this formula for you step-by-step.

This exact page increased our clients CVR by 250% and added $63,948 in revenue.

Keep reading: Image
I started my CRO agency @conversionwise in 2012.

Since then, we've worked on over 3,000 projects.

We've increased conversions for big brands like SlimFast, Lionel Messi and many more.

Today, I'll share the blueprint for our high-converting landing pages.
@conversionwise SECTION 1: ABOVE THE FOLD

This section at the top of the page needs 5 key things:

1. Value proposition and benefits
2. Social proof including reviews, press and images
3. Trust and credibility using icons and merchant logos
4. Product imagery focusing on UGC
5. One clear CTA Image
Read 13 tweets
Feb 7, 2024
Struggling to convert visitors into buyers?

Crafting copy that persuades is tough.

After 11 years and helping 3,500+ brands, I've figured out what really boosts conversions.

Sharing 10 proven strategies that consistently 3x conversion rates.

Let's get into it: 🧵 Image
✅ Tip #1: Use "NOW" in Call to Actions.

Add "NOW" to phrases like "ADD TO CART NOW", "DOWNLOAD EBOOK NOW", etc.

It creates urgency and prompts immediate action.
✅ Tip #2: Revamp Product Descriptions.

Use benefit-driven bullets, bold important keywords, and stick to 3 or 5 bullets.

It makes features stand out and sells the benefit.
Read 12 tweets
Oct 18, 2023
The AIDA model is no longer the best layout for your landing pages!

We've reinvented the ATIDCOA model and it converts much, much better.

Steal our model and increase your conversion rates today👇

🧵
Ok, so AIDA is a VERY effective way of laying out your landing pages. It takes visitors through a specific journey in order to maximise sales.

The old model stands for:

Attention
Interest
Desire
Action

But..

Over the past decade we've built a better model.

Let's dive in. Image
Introducing ATIDCOA

Attention
Transformation
Interest
Desire
Compare
Objections
Action

After designing over 7000 landing pages and analysing results, we've adapted the AIDA model and made it convert even more.

Let me break down each section for you with examples. Image
Read 14 tweets
Aug 2, 2023
Optimization by Oliver #44 🚀

ECOM STORE OPTIMIZATION! 👘

Mandala scrubs has sold more than $5M’s worth of premium scrubs, here's how I'd help them sell even more.

I've optimized the following 3 pages:
1️⃣ PDP
2️⃣ Collections
3️⃣ Menu

Brand: Mandala Scrubs by @Kaustubhvarma

🧵 Image
1️⃣ PDP Optimization
I've:
1. Added better image navigation to make it mobile friendly.
2. Added social proof to build trust.
3. Added image thumbnails to better display colour variants.
4. Added a full width CTA above the fold.
5. Showcased the quality using trust icons + text. Image
2️⃣ Collections Page Optimization
I've:
1. Added an emotive headline to convey the value proposition right at the start.
2. Added filter and colour dropdown with chevrons for easy navigation.
3. Added social proof to each product.
4. Added a clear ATC button for each product. Image
Read 6 tweets
Jun 27, 2023
There's no agency on this planet that has designed more high-converting landing pages than mine.

Here are the 9 conversion principles of a high converting landing page.

Implement these and increase your conversion rates and AOVs today👇

🧵
Before we begin, i'd like to back up my statement above.

In 2013 I founded an agency that has since gone on to create over 6000 bespoke landing pages for 3500+ brands.

ALL being custom designed without using page builders or templates.

Each example below is a client of ours:
1. Irresistible Offer
Read 14 tweets

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