In 2012, a 19-year-old delivered pizzas by day.

Sewed gym clothes in his mom's garage by night.

Had £0 in marketing budget.

Today, Gymshark is worth £1.3B.

Here's how Ben Francis built a fitness empire: 🧵 First product? A supplement bottle.

Total sales: £0.

Ben was devastated.

But during his gym sessions, he noticed something...

I've spent 12 years creating a formula for landing pages that convert like crazy.

I'm going to break down this formula for you step-by-step.

This exact page increased our clients CVR by 250% and added $63,948 in revenue.

Keep reading: I started my CRO agency @conversionwise in 2012.

Since then, we've worked on over 3,000 projects.

We've increased conversions for big brands like SlimFast, Lionel Messi and many more.

Today, I'll share the blueprint for our high-converting landing pages.

Struggling to convert visitors into buyers?

Crafting copy that persuades is tough.

After 11 years and helping 3,500+ brands, I've figured out what really boosts conversions.

Sharing 10 proven strategies that consistently 3x conversion rates.

Let's get into it: 🧵 ✅ Tip #1: Use "NOW" in Call to Actions.

Add "NOW" to phrases like "ADD TO CART NOW", "DOWNLOAD EBOOK NOW", etc.

It creates urgency and prompts immediate action.

The AIDA model is no longer the best layout for your landing pages!

We've reinvented the ATIDCOA model and it converts much, much better.

Steal our model and increase your conversion rates today👇

🧵 Ok, so AIDA is a VERY effective way of laying out your landing pages. It takes visitors through a specific journey in order to maximise sales.

The old model stands for:

Attention
Interest
Desire
Action

But..

Over the past decade we've built a better model.

Let's dive in.

Optimization by Oliver #44 🚀

ECOM STORE OPTIMIZATION! 👘

Mandala scrubs has sold more than $5M’s worth of premium scrubs, here's how I'd help them sell even more.

I've optimized the following 3 pages:
1️⃣ PDP
2️⃣ Collections
3️⃣ Menu

Brand: Mandala Scrubs by @Kaustubhvarma

🧵 1️⃣ PDP Optimization
I've:
1. Added better image navigation to make it mobile friendly.
2. Added social proof to build trust.
3. Added image thumbnails to better display colour variants.
4. Added a full width CTA above the fold.
5. Showcased the quality using trust icons + text.

There's no agency on this planet that has designed more high-converting landing pages than mine.

Here are the 9 conversion principles of a high converting landing page.

Implement these and increase your conversion rates and AOVs today👇

🧵 Before we begin, i'd like to back up my statement above.

In 2013 I founded an agency that has since gone on to create over 6000 bespoke landing pages for 3500+ brands.

ALL being custom designed without using page builders or templates.

Each example below is a client of ours:

AGENCY OWNERS LISTEN NOW!

The AIDA model is no longer the best layout for your agency pages!

Use our ATIDFA model, it converts much, much better.

Steal our model and increase your conversion rates today👇

//MEGA THREAD WITH EXAMPLES//

🧵 Ok, so the old model stands for:

Attention
Interest
Desire
Action

It's a VERY effective way of laying out your landing pages in order to take your potential buyer through a journey and maximise conversion rates.

But....

Over the past 10 years we've built a better model.

CRO Insights #37 📈

ECOM SALES PAGE OPTIMIZED TO CONVERT!

Our client sells innovative fitness trackers with over a million units sold. 🔥

We created them a DTC sales page to boost their conversion rates.

Here's how we did it.

Let's break down the before/after now 👇

🧵 CRO Insights 📈: My company cnvrsn.co/ydrdm has been designing high converting landing pages for 10 years.
I'm lifting the lid on internal projects and breaking down:
1. Before and after designs
2. What we've changed and why it will increase conversion rates

Optimization by Oliver #36 🚀

FASHION BRAND CONVERSION RATE OPTIMIZATION! 🩳

I'm going to optimize the store of one of my favourite fashion brands here in the UK 🇬🇧!

TAKE NOTE

I've optimized the following 3 pages:
1️⃣ PDP
2️⃣ Cart Draw
3️⃣ Homepage

Brand: @BlakelyClothing

🧵 Optimization by Oliver🚀: My aim is to give you an insight into our ongoing CRO service, Optimize.

In this thread i'll breakdown:
1. What I've changed and why
2. Before and after designs
3. Subtle changes with big uplifts

View the changes and see if you qualify for Optimize👇

Optimization by Oliver #34 🚀

CLOTHING BRAND CRO UPLIFTS!

Sullen Clothing is an awesome Art driven/Tattoo lifestyle brand. 👕 ☠️

I think they could sell more!

I've optimized the following 3 pages:
1️⃣ PDP
2️⃣ Mega Menu
3️⃣ Cart Draw

Brand: @SullenClothing by @colorcrimes

🧵 Optimization by Oliver🚀: My aim is to give you an insight into our ongoing CRO service, Optimize.

In this thread i'll breakdown:
1. What I've changed and why
2. Before and after designs
3. Subtle changes with big uplifts

View the changes and see if you qualify for Optimize👇

Most people fail at building e-commerce sites that convert.

But if you dodge these 10 common mistakes, I promise you won't:

🧵 ❌ 1. Not focusing on User Experience (UX)

If your site is difficult to navigate, you'll lose sales.

Poor UX equals poor conversion.

Instead:
· Easy navigation
· Mobile-first design
· Fast loading times
· Simplified checkout

A great experience is the key to repeat customers.

CRO Insights #33 📈

ECOM SALES PAGE CRO REDESIGN 💤

Our client sells fantastic sleep supplements direct to consumers online.

We were hired to increase their conversion rates and overall revenue per session.

Here's how we did it.

Let's break down the before/after now 👇

🧵 CRO Insights 📈: My company cnvrsn.co/ydrdm has been designing high converting landing pages for 10 years.
I'm lifting the lid on internal projects and breaking down:
1. Before and after designs
2. What we've changed and why it will increase conversion rates

[ECOM BRANDS - IMPLEMENT NOW]

24 Revenue-boosting CRO strategies you can implement by yourself today: 1. Put your best selling variants first.

Analyse your data, and put your best selling variant options first.

For example, if you sell mainly RED variants of a particular SKU show it first in your color options.

Same goes for dropdowns.

Make it easy.

"What are the biggest mistakes you see on peoples landing pages?"

I get asked this question all the time.

Here are 7 common mistakes that will KILL your conversion rates:

🧵 1. Having social links/share icons above the fold

Why oh why!

You've just paid for a targeted click and you distract your potential buyer with social media links, crazy!

Don't give them any excuse to exit your page or get distracted, the next thing you know they'll be lost.

Optimization by Oliver #28 🚀

Sales pages optimization 101.

Kroma is a fast growing wellness brand that sells plant-rich, non-perishable meals and beverages. 🌱

This is how i'd help them turn more clicks into customers.

Brand: Kroma Wellness by @lisa_odenweller

THREAD

🧵 Optimization by Oliver 🚀: My aim is to visually show you how I would improve conversion rates, in this thread i'll breakdown:

1. What I've changed and why it should help conversions
2. Before and after designs
3. Subtle changes that can make huge differences

Let's go 👇

Over the last 10 years, our team has created 6,000+ landing pages.

Earning $1,000,000's in revenue for our clients.

Last July, I created an Academy with @imandyhaskins to make it as easy as possible for everyone to build high converting pages.

Here's how it works...

🧵 Back in 2013 myself and Andy launched our first ever business together.

We had one clear mission, become the best agency online for creating high converting landing pages.

We even named ourselves the Landing Page Guys.

[ECOM BRANDS]

Here are 15 before/after designs of product page optimizations you need to see: Opt for 1:1 mobile img ratio
Highlight crucial elements
Showcase review numbers
Clarify buyer savings
Guide buyers step-by-step

Optimization by Oliver #27 🚀

PDP optimization 101.

G Fuel has estimated web sales of $25M-$50M per year.🔋

Here's what i'd do if I was optimizing their product pages to turn even more clicks into customers.

Let's break down the before/after below 👇

Brand: @GFuelEnergy

🧵 Optimization by Oliver 🚀: My aim is to visually show you how I would improve conversion rates, in this thread i'll breakdown:

1. What I've changed and why it should help conversions
2. Before and after designs
3. Subtle changes that can make huge differences

Let's go 👇

ECOM brands 👂!

One of the most undervalued conversion elements is the FAQ section.

Let me show you:
- Why they help skyrocket conversions
- Where to place them on your pages
- How to display your FAQ section
- What questions to ask
- How to use ChatGPT for help

Let's go👇

🧵 What is an FAQ?

An FAQ (Frequently Asked Questions) provides answers to common buyers queries about your products or store in general.

Let's take a look at why they help to increase your conversion rates.

CRO Insights #26 📈

This is how you optimize ANY page with a form.

Take a look at how we took our clients lead generation page and redesigned it for higher conversion rates.

Cost per leads about to get a whole lot cheaper!

Let's break down the before/after below 👇

🧵 CRO Insights 📈: My company cnvrsn.co/vsqRc has been designing high converting landing pages for 10 years.

I'm lifting the lid on internal projects and breaking down:
1. Before and after designs
2. What we've changed and why it will increase conversion rates

✍️ Want to write copy that actually converts?

Start with these 10 tips for improved conversion rates.

[ACTIONABLE LIST] CRO Copywriting Tip #1 ✍️

Use the word NOW on your call to actions.

For example, instead of saying:

ADD TO CART

Use:

ADD TO CART NOW
DOWNLOAD EBOOK NOW
SIGN UP NOW
INSTANTLY ACCESS NOW
GET MINE NOW
BOOK A CALL NOW