Over the last 10 years, our team has created 6,000+ landing pages.

Earning $1,000,000's in revenue for our clients.

Last July, I created an Academy with @imandyhaskins to make it as easy as possible for everyone to build high converting pages.

Here's how it works...

🧵 Image
Back in 2013 myself and Andy launched our first ever business together.

We had one clear mission, become the best agency online for creating high converting landing pages.

We even named ourselves the Landing Page Guys. Image
At the time I was still a full-time chef earning less than $15,000/year. (That's me top right)

For the first 6 months of the business we struggled to get any clients and were about to give up, until we somehow landed our first client Mr @timburd. Image
Tim challenged us to start creating high converting landing page for his clients and for some miracle offered us $8000/mo to deliver results.

This was more money than i'd ever seen!

From this point onwards we become addicted with what it takes to turn a click into a customer.
Over the next 10 years we'd build a 40+ team of designers, developers, copywriters, project managers and CRO experts.

We'd design 6000+ pages for the likes of Kim Kardashian, SlimFast, BodyBuilding, Lotus Biscuits, Lamborghini, Lionel Messi and more.

Generating millions.
After starting our YouTube channel in 2018 sharing tips and tricks, I got so many DMs and emails from people trying to understand CRO.

So, myself and the ConversionWise (rebranded in 2022) team created the Conversion Rate Academy to reveal our frameworks and winning strategies.
When you join, here's what you get inside
1. 12+ Hour conversion rate course for FREE

We cover everything.

From the foundations of a good offer/product, to landing page design, development, copywriting and more.

We then go into detail about ongoing-CRO, split testing, AB testing and levelling up your AOV. Image
2. Expert landing page audits (included)

Each week we host an "Audit Clinic" whereby myself, Andy or one of our CRO expert team members audits 5-6 of our members pages.

We rip apart and share ways in which you can easily increase your conversions.

All sessions are recorded. Image
3. Our famous conversion rate checklist

We've listed everything that's needed on a landing page in order for it to convert like crazy.

An instantly actionable blueprint to guide you through every stage of building high converting pages, from foundation through to optimization. Image
4. Proven wireframes and frameworks (10 years)

Imagine being able to follow the perfect page wireframe from best practises over the past 10 years.

Access downloadable wireframes that showcase the most effective layout of sections, elements, and flow to maximize conversions. Image
5. Done for you landing page design assets

From trust badges to payment processor logos, we've got it all ready for you to download and use on your pages.

Unlock an ever-growing library of fonts, icons, emojis, trust seals, and more, ready to be integrated into your projects. Image
6. Supportive community of 600+ brands

Join a thriving team of experts and peers available 24/7 to be your go-to destination for all your burning questions, feedback requests, support, and inspiration.

We have over 600+ active members. Image
7. Weekly calls and office hours

Every single week we hold an open office hours for you to come and ask your questions.

Have your questions answered live by our experts and gain valuable insights from industry guests who join us to share their knowledge. Image
8. Unlock massive industry savings

Pay for your membership with these savings alone!

We give you exclusive discounts on the best conversion rate softwares and solutions, including Replo, Shopify, HubSpot, PageFly and 20+ others. Image
9. Direct expert access

Your membership provides direct access to me and our expert team via our community chat and live Q&A.

We also have incredible content by other industry killers such as @Splittestingcom, @kyle_foster, @LoftedLearning and @Dan_Chabert (next weeks guest) Image
Sounds too good to be true?

These results speak for themselves.

There's only one way to find out for yourself:

Join now at: conversionrateacademy.com

🛍️ GET 50% OFF YOUR FIRST PAYMENT.
USE COUPON: TWITTER

See you on the inside.

• • •

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More from @oliverkenyon

Apr 12
Optimization by Oliver #28 🚀

Sales pages optimization 101.

Kroma is a fast growing wellness brand that sells plant-rich, non-perishable meals and beverages. 🌱

This is how i'd help them turn more clicks into customers.

Brand: Kroma Wellness by @lisa_odenweller

THREAD

🧵 Image
Optimization by Oliver 🚀: My aim is to visually show you how I would improve conversion rates, in this thread i'll breakdown:

1. What I've changed and why it should help conversions
2. Before and after designs
3. Subtle changes that can make huge differences

Let's go 👇
1. I've optimized the notice bar

❌ Before: The bar goes missing on mobile and doesn't offer much value beyond telling what the product is.

✅ After: I've made it more visual with a stand out colour, emoji and added the value prop about free shipping on all orders.
Read 13 tweets
Apr 6
[ECOM BRANDS]

Here are 15 before/after designs of product page optimizations you need to see: Image
Opt for 1:1 mobile img ratio
Highlight crucial elements
Showcase review numbers
Clarify buyer savings
Guide buyers step-by-step Image
Minimize padding
Add trust/credibility
Improve image UI/UX
Simplify mobile nav
Enhance social proof
Show benefits early
Test scarcity
Optimize CTA Image
Read 17 tweets
Apr 5
Optimization by Oliver #27 🚀

PDP optimization 101.

G Fuel has estimated web sales of $25M-$50M per year.🔋

Here's what i'd do if I was optimizing their product pages to turn even more clicks into customers.

Let's break down the before/after below 👇

Brand: @GFuelEnergy

🧵 Image
Optimization by Oliver 🚀: My aim is to visually show you how I would improve conversion rates, in this thread i'll breakdown:

1. What I've changed and why it should help conversions
2. Before and after designs
3. Subtle changes that can make huge differences

Let's go 👇
1. I've auto-applied the discount and informed the buyer

❌ Before: GFUEL are running a spring sale, yet they force the buyer to enter a coupon, therefore adding friction.

✅ After: I've simply been more direct in the notice bar and informative about auto-applying the discount.
Read 12 tweets
Apr 4
ECOM brands 👂!

One of the most undervalued conversion elements is the FAQ section.

Let me show you:
- Why they help skyrocket conversions
- Where to place them on your pages
- How to display your FAQ section
- What questions to ask
- How to use ChatGPT for help

Let's go👇

🧵 Image
What is an FAQ?

An FAQ (Frequently Asked Questions) provides answers to common buyers queries about your products or store in general.

Let's take a look at why they help to increase your conversion rates.
Why they help skyrocket conversions.

FAQ's help convert buyers by building trust through transparency and addressing potential objections, making buyers more confident in their purchase decisions and increasing the likelihood of conversion.

But where should they be displayed?👇
Read 11 tweets
Apr 3
CRO Insights #26 📈

This is how you optimize ANY page with a form.

Take a look at how we took our clients lead generation page and redesigned it for higher conversion rates.

Cost per leads about to get a whole lot cheaper!

Let's break down the before/after below 👇

🧵
CRO Insights 📈: My company cnvrsn.co/vsqRc has been designing high converting landing pages for 10 years.

I'm lifting the lid on internal projects and breaking down:
1. Before and after designs
2. What we've changed and why it will increase conversion rates
1. We changed the layout and enhanced the headline

❌ Before: The headline before didn't capture the visitors attention enough and spanned to two lines.

✅ After: We've rearranged things, optimizing the headline to include authority as England & Wales's #1 property law expert.
Read 10 tweets
Mar 31
✍️ Want to write copy that actually converts?

Start with these 10 tips for improved conversion rates.

[ACTIONABLE LIST]
CRO Copywriting Tip #1 ✍️

Use the word NOW on your call to actions.

For example, instead of saying:

ADD TO CART

Use:

ADD TO CART NOW
DOWNLOAD EBOOK NOW
SIGN UP NOW
INSTANTLY ACCESS NOW
GET MINE NOW
BOOK A CALL NOW
CRO Copywriting Tip #2 ✍️

Revamp your boring plain text product descriptions with attention-grabbing, benefit-driven bullets:

- Emphasize the benefits
- Use ✅ emoji's
- Bold important keywords
- Use 3 or 5 bullets
Read 12 tweets

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