Aakash Gupta Profile picture
Apr 16, 2023 13 tweets 5 min read Read on X
Replying to replies won’t boost your post 75x.

99% of people who copied my thread botched it. I've actually worked on algorithms for 15 years at places like Google.

And I've studied the changes to the algorithm just yesterday. Here's how to ATTACK the latest algorithm: Image
1. The algorithm constructs the feed INDIVIDUALLY for each user

Your tweet does NOT have individual stats.

It has stats on a "per-reader level."

The 75x boost only applies IF the system predicts a 100% probability the SPECIFIC reader will reply AND the author replies to that. Image
2. So here's your point of LEVERAGE:

Increase the probability replies are replied to.

Case 1: The probability a person replies to a specific tweet is 10%, but 0% probability you reply.
→ 10% * 0% * 75x = 0x

Case 2: 100% you reply.
→ 10% * 100% * 75x = 7.5x. Image
3. There is NO direct link penalty

The old de-boost that penalized their existence is GONE.

But, there are still ways links are penalized:

1. Users interact with them less, so their predicted scores are low
2. They reduce your likelihood of getting the 2-min bonus Image
4. The algorithm cares DEEPLY about time spent

As the probability increases that a user spends 2 minutes, you get up to a 10x boost.

It takes 400 words to drive 2 minutes of reading.

So, either:

· Write threads
· Write long tweets
· Or having interesting replies Image
5. Nothing beats QUALITY

The way you are really going to bend the trajectory of your tweet is by getting people who don't normally like or reply to do so.

That will increase the probability of those boosts to other people who are stingy with their love. Image
6. Retweets are still HUGE

The retweet 1x boost shouldn't fool you. It doesn't mean retweets aren't valuable.

They are very valuable.

Yes, you only get a 1x boost if the system predicts a user will retweet. But, the retweet broadcasts your tweet to many more users. Image
7. The algorithm does like videos people WATCH

The .005x boost seems insignificant.

But it can add up over time and on the margin.

It's one of the few "characteristics" that you can easily control to push up your numbers. Image
8. You CAN'T report someone out of the algorithm

The -74x and -369x penalties look ominous.

But if you piss off someone who does lots of reporting, that's not gonna affect the probabilities for others.

It's only if you piss off someone not easily pissed off. Image
The algorithm is CONSTANTLY changing. Just take a look at these commits.

No one else on Twitter is following the GitHub repo as closely as me. Or producing guides as easy to read.

Follow me for weekly updates: @aakashg0 Image
Here was my original thread that went viral (and 99% of copycats botched the read-out of):
And here's last week's update that 90% of those people never even saw, so they were operating on old information.

You can expect a similar update next week:
How to ATTACK the latest Twitter algorithm: Image

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More from @aakashg0

Dec 15
How do the best product teams ship better and faster without things breaking?

They embed quality into every step of the development process.

Here’s how you can do the same: Image
𝗙𝗶𝘃𝗲 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗖𝗵𝗲𝗰𝗸𝗽𝗼𝗶𝗻𝘁𝘀

𝗢𝗡𝗘 - 𝗕𝗲𝗳𝗼𝗿𝗲 𝗙𝗶𝗻𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀

→ When: Right after you’ve done your research and before locking down specs.
→ Why it matters: This is your chance to clarify any confusion, resolve technical risks, and ensure alignment before things snowball.

→ Win: Fewer mid-sprint surprises and last-minute changes.
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Nov 7
PMs, you can add at least $50k to your salary by becoming an AI PM.

However, many people miss the mark, making the same mistakes over and over again.

Here are the 7 mistakes to avoid if you want to secure your dream AI role: Image
𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #𝟭: 𝗧𝗵𝗲 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗲 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗼𝗿’𝘀 𝗖𝘂𝗿𝘀𝗲

→ Collecting certificates may feel productive, but it’s often just an illusion of progress.

→ Instead of paper chasing, identify a problem, build a prototype, and document your process.
𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #𝟮: 𝗧𝗵𝗲 𝗖𝗼𝗱𝗲-𝗣𝗵𝗼𝗯𝗶𝗰 𝗣𝗮𝗿𝗮𝗹𝘆𝘀𝗶𝘀

→ Coding helps you to connect with your dev team and independently prototype ideas.

→ Start with Python, build simple models, and soon enough, coding will become your new best friend.
Read 10 tweets
Nov 5
Looking to land a PM role at Google, Amazon, or Meta?

Here’s the truth: It’s not enough to just secure the offer.

You need to nail the team matching process.

Here’s how to land the team (and role) you want: Image
𝗪𝗛𝗔𝗧 𝗜𝗦 𝗧𝗘𝗔𝗠 𝗠𝗔𝗧𝗖𝗛𝗜𝗡𝗚 𝗣𝗥𝗢𝗖𝗘𝗦𝗦?

At top tech companies, landing an offer is only the beginning.

After that, it’s time for team matching: the stage where PMs find their “home base” within the company.

Why this process is crucial for both parties?
Because it ensures that PMs are placed where their skills and expertise can be best leveraged to drive maximum impact and results for the team and the organisation as a whole.

There are two paths here:

→ Sometimes you’re hired for a specific team, like “PM, Instagram Growth.”
Read 13 tweets
Nov 3
The biggest bottleneck in scaling your product with enterprise clients?

Not getting your product ready.

Here’s what you need to know to transform for enterprise: Image
𝗧𝗛𝗘 𝗣𝗜𝗧𝗙𝗔𝗟𝗟𝗦 𝗜𝗡 𝗖𝗢𝗡𝗩𝗘𝗡𝗧𝗜𝗢𝗡𝗔𝗟 𝗪𝗜𝗦𝗗𝗢𝗠

Many believe an “enterprise-ready” product only needs the basics: RBAC, SSO, SLAs, and audit logs.

These are important but just the price of admission...
Companies like @Atlassian, @datadoghq, and @SnowflakeDB have shown that winning in the enterprise space requires a fundamental transformation.

And for help in delivering this transformation quickly and cost-effectively, check out @WorkOS – they make products enterprise-ready.
Read 12 tweets
Oct 29
This founder dropped out of college and built a $20B company.

Here's the crazy story of how Figma went from nothing to one of the iconic startups: Image
CHAPTER 1 - SOLVING THE FILE PROBLEM

In 2012, Figma's co-founders @zoink and @evanwallace set out to solve a problem that every designer struggled with:

The file problem. Image
@zoink @evanwallace While interning as a designer at Flipboard, Dylan quickly realized how chaotic design collaboration was.

This led them to ask themselves, "Why can't design be collaborative in the browser?" — just like Google Docs.
Read 13 tweets
Oct 28
*Save this post for the next time you interview*

These are the 30 questions Eugene Segal has seen most in his mid-level PM leadership job search (Director/GPM/Head Of).

AND - Here’s the proven way to answer these questions and succeed in your interviews: Image
𝗧𝗛𝗘 𝟰 𝗕𝗜𝗚 𝗟𝗘𝗩𝗘𝗥𝗦 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗧𝗢 𝗦𝗨𝗖𝗖𝗘𝗘𝗗

1. Structure

↳ Use a framework like STAR (Situation, Task, Action, Result) to keep your responses concise, impactful, and resonant.
↳ Also, using structure isn’t “cringe”; it’s a foolproof way to communicate your thoughts with clarity and confidence.
2. Discuss Trade-Offs

↳ Don’t just paint a rosy picture; acknowledge the challenges and complexities that come with everything.
↳ Demonstrating that you understand trade-offs shows that you’re thoughtful, realistic, and ready to tackle real-world problems.
Read 10 tweets

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