2 rules govern how much you can make:

Stage and success of company

Let me explain 🧵 Factor 1 - Where You Work

At bigger companies, the same title earns a lot more. Take VPs:

• $10M rev/ Series A: TC $675K
• $100M rev/ Series E: TC: $750K
• $500M rev/ Series E: TC $750K
• $1B rev/ Small-Mid Cap: TC $950K
• $100B rev/ FAANG-like: TC > $2.15M

Remember the days of unlimited music skips on Spotify's free tier?

I bet you didn't know removing it increased paid subscribers 25%.

Here's the story: Unlimited skips on the free plan was a golden age for music lovers.

But, for Spotify, they were losing money on each of those customers.

They needed them to upgrade.

I researched the pricing models of 50 leading consumer software companies.

These are my top 4 takeaways: 1 — Subscriptions have come to every industry

In every industry, it's worth considering if a subscription makes sense for you.

Recurring revenue, stable cash flow, and higher LTV are all potential prizes.

But, consumers might be annoyed.

Companies kill their own messaging over time.

4 bad habits seep in as they grow.

Here's the breakdown: @apierriPMM Bad Habit 1 - Speaking to multiple audiences at once

In the world of growth-focused companies, prioritization can be seen as weak.

But instead of effectively speaking to multiple audiences at once, you end up speaking to none.

In messaging, you must prioritize.

You know ChatGPT. But you don't know the history of AI.

Here's the key events you need to know: 1956 -- Dartmouth Conference:

• Academics gathered at Dartmouth. They used the term AI for the first time
• The idea was to build a machine that mimicked human reasoning
• The first model was created

Notion's $10B valuation isn't magic. It's a masterclass in PLG.

There's 7 key elements to this motion.

Here's a quick rundown of each ↓ 1. Core problem communication

Clear & cute messaging:

↳ Notion has its trademark cartoon style
↳ And it always pays close attention to the details of design

Community to get the word out:
↳ Notion's creators and users spread the word
↳ It adds fuel to the fire

What does it take to build the world's hottest SaaS?

And steal share from big tech giants Microsoft and Google?

This is how Notion has built one of the most mesmerizing businesses in tech: 1️⃣ Pivoting to success:

Ivan Zhao and Simon Last's first no-code startup failed.

So they packed their bags in San Francisco to cheaper Kyoto.

Ivan took a $150K loan from his family and the pair "coded in their underwear" for a year.

Your roadmap is not a product strategy: Of tasks a PM should do, strategy tends to be the most confused.

Too often, some window dressing on a roadmap is called strategy.

Strategy needs to be a level higher than roadmaps:

1. It connects vision & roadmap
2. It considers competition
3. It helps prioritize

“CS Background Preferred”

It’s one of the most feared PM requirements: being technical.

But even if you don’t have a CS degree, you can develop awesome technical skills.

10 steps to becoming a great technical partner as a PM: 1. Query the data

Learn how to use SQL and python to pull data out of your company’s database.

· Create a list of 3 questions you’re keen to learn
· Get the permissions from IT
· Make a friend in analytics (to ping when you have questions)

Then get to work. Google as you go.

One of the key controversies in the NYT v OpenAI case is ChatGPT's most weighted dataset: Common Crawl.

What is it, and who is behind it? BIG DATA, SMALL TEAM

Common Crawl is a giant crawl of the web that is many Terabytes. The 2012 set of data alone is 210TB.

It's a small team that maintains this giant database. Just 11 people work on it.

With Figma back in the news, it's worth examining:

How does Figma grow?

A THREAD: 1. Bringing collaboration to design

Photoshop speaks “file.” Everything is designed around the PSD file.

To ensure backwards compatibility, Photoshop has never been able to move away from it.

This makes layering collaboration on top of Photoshop nearly impossible technically.

“Execution is 95%.”
- Daniel Ek, founder of Spotify

That makes execution 20x more important than product ideas or vision. Yet, it’s far less talked about.

These are the elements of great product execution: 1. Being code-ready

Many stretched PMs pass on specs to engineering that aren’t code-ready.

They miss a corner case, having bug-free design, or key technical understanding.

You have to write a great PRD and have worked through user & technical details to be “code ready.”

*Save this post to prepare for your next interview*

There are 7 major categories of behavioral questions for PMs.

These are the top 12 questions in each: True Behavioral

• Describe a recent workplace conflict and how you resolved it.
• What’s your ultimate career aspiration?
• How do you approach giving constructive feedback? Can you share an example?
• Describe a significant challenge you faced and overcame.
• What's your strategy for engaging with customers or users?
• Can you give an example of using data to drive a key decision?
• How do you handle the pressure of tight deadlines?
• Share an experience of adapting quickly in response to changing work priorities.
• How do you manage work-life balance while meeting high performance standards?
• Describe a time when you had to lead a team through a difficult situation.
• How do you handle receiving critical feedback?
• Share an experience where you had to make a tough decision without complete data.

If you're new to YouTube, you're learning to edit.

I've been going from 0 to 1 myself.

This is where you should start: 1. Set up Final Cut Pro:

@MattiHaapoja has a simple,fast Final Cut Pro workflow for you

🔗 :

I found the exact doc Meta sends candidates about the Execution interview.

Here's what it omits: Beyond, critical thinking skills, enabling your team, and the other words on the doc...

You also need to display 4 key skills

1. Metrics
2. PM Skill
3. Problem Definition
4. Facebook-Specific Knowledge

These are the 4 areas Meta teaches calibrating interviewers to look at.

How Uber, Airbnb, & Hubspot continue to grow while other tech companies struggle.

Building growth loops (genius strategy): While most tech stocks are still suffering, these three are sailing.

1Y returns:

Uber +80%
Airbnb +13%
Hubspot +43%

A key to their strategy? Growth loops.

People say, "reference checks are useless."

They're doing them wrong.

7 questions to ask references - and become a better manager:

1. "To the best of your knowledge, did [Candidate] resign or were they asked to leave?" 1. "To the best of your knowledge, did [Candidate] resign or were they asked to leave?"

This question is rarely asked. It cuts through the noise and reveals the context of a person’s departure.

It's these uncomfortable questions that provide real insight.

As a PM, you have to convince daily.

Designers, engineers, leadership, cross-functional stakeholders...

Everyone has a different opinion.

To be more convincing, avoid these logical fallacies: Argument to Compromise

'Since sales wants A and the customers want C, B should work'

Arguments to compromise seek to find the middle ground.

It is an easy way to manage a meeting.

But, the middle ground is not always the right solution - especially in product.

We need to reframe how product managers talk about project management.

Too often, the discussion is a simplistic denigration of project work.

But, the lives of great PMs involve tons of project management.

I think we should reframe it as Deep Product Management.

| thread Let’s define Deep Product Management.

This is when the PM is actively adding to the executional success of the project:

· Removing blockers
· Helping make decisions that come up
· Being the EM's & engineers' best friend

They can speak to what's happening on a daily level.

𝕏 moves at the speed of light

In just the last 7 days 🤯:

New Logo
No Follower Ads
Prof G Censored
CEO's 1st Interview
LinkedIn Competitor
Subscriber-Only Replies
Option to Hide Checkmark
Zuck's App Now 1/10th DAU
15→5M Impressions for Rev Share

Here's what you need to know: 1. New Logo

𝕏 continues its ongoing rebrand with an edgier, harsher look for its new icon:

Continuous Discovery Habits has over 1,600 reviews on Amazon, with a 4.6 rating.

It's consistently the #1 recommended book in my Product Management circles.

I've had it on my desk for years. Here are my 10 favorite takeaways: 1. Begin with the end in mind: