At 40, Franz Kafka (1883-1924), who never married and had no children, walked through the park in Berlin when he met a girl who was crying because she had lost her favourite doll. She and Kafka searched for the doll unsuccessfully.
Kafka told her to meet him there the next day and they would come back to look for the doll.
The next day, when they had not yet found the doll, Kafka gave the girl a letter "written" by the doll saying "please don't cry. I took a trip to see the world. I will write to you about my adventures."
Thus began a story which continued until the end of Kafka's life.
During their meetings, Kafka brought a letter from the doll each time and read the letters of the doll carefully written with adventures and conversations that the girl found adorable.
Finally, Kafka brought back the doll (he bought one) that had returned to Berlin.
"It doesn't look like my doll at all," said the girl.
Kafka handed her another letter in which the doll wrote: "my travels have changed me." the little girl hugged the new doll and brought her home , very happy to have got her doll again .
A year later Kafka died.
Many years later, the now-adult girl found a letter inside the doll. In the tiny letter signed by Kafka it was written:
"Everything you love will probably be lost, but in the end, love will always return in another way."
Check this video first....did you notice handshakes under the handkerchief? If not, watch again...
If you want to learn what is happening, continue reading this thread (and RT this thread)
In mandi, Adatiya (trader) is supposed to do open bidding for farm produce, when a farmer brings it to the "gaddi" (platform where adatiya sits)
Open bidding, so that interested buyers can see the product, and hopefully outbid each other and hence farmer getting the best price
However open bidding rarely happens in reality.
When the farmer brings his crop, adatiya and his favourite buyers starts checking out product and negotiates products in plain sight under the handkerchief or a towel or maybe under kurta they may be wearing
For smallholder farmers, we need to take the conversation from increasing income to increasing profit and provide tools & support so that they can manage & increase their per-acre profits.
For 50+ crops team has put together detailed calculations on what profit a farmer can make per acre if the farmer follows best practices suggested by HFN experts
Our work doesn't stop just at reducing inputs or increasing yield per acre, we provide farmer support in getting discovered by buyers in a very systematic approach.
What smallholder farmers need is handholding in this new world order.. where they ARE going to be competing with likes of Amazon’s , Reliance and more..
Government/opposition might be able to delay/reduce competition a bit but they will not be able to stop it from happening
Farmers faces issues in three broad categories :
(1) Access to market (2) Access to quality affordable inputs (3) Access to financial services
But there is one underlying issue which creates all the above issues and that is ...
‘Information Asymmetry between farmers and other stakeholders in the value chain’
Simply put farmers are not getting accurate info on what consumers want, what price they are going to pay, what they can do differently to get better pricing