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3️⃣ Pick a memorable domain
Having a keyword-rich or exact-match domain doesn't guarantee that you'll rank for those target keyword(s).
So if you haven't chosen a domain name yet, opt for something memorable + brandable instead.
Having a keyword-rich or exact-match domain doesn't guarantee that you'll rank for those target keyword(s).
So if you haven't chosen a domain name yet, opt for something memorable + brandable instead.
4️⃣ Pick an appropriate TLD
TLDs like .biz and .info are associated with spam and could affect your ability to build high-quality links.
To attract global traffic, pick a generic TLD (gTLD) such as .com.
To attract local traffic, try a country code top-level domain like .co.uk.
TLDs like .biz and .info are associated with spam and could affect your ability to build high-quality links.
To attract global traffic, pick a generic TLD (gTLD) such as .com.
To attract local traffic, try a country code top-level domain like .co.uk.
5️⃣ Use subfolders to provide hierarchy
Your subfolder should offer useful information, such as:
example.com/store/earbuds/…
Here's an example of a poorly named subfolder:
example.com/airpods.html
You can't tell if this page is selling AirPods, an AirPod review, or something else.
Your subfolder should offer useful information, such as:
example.com/store/earbuds/…
Here's an example of a poorly named subfolder:
example.com/airpods.html
You can't tell if this page is selling AirPods, an AirPod review, or something else.
6️⃣ Use as many subfolders as you need
Google says having multiple subfolders in a URL won't hurt rankings.
Google says having multiple subfolders in a URL won't hurt rankings.
https://twitter.com/JohnMu/status/1483836967435571200
7️⃣ Avoid keyword repetition
You don't want your URLs to look spammy.
This is an easy mistake to make when working with subfolders, e.g. example.com.au/c/men/mens-sho…
While not a huge deal, something like this would be better: example.com.au/c/men/shoes/sn…
You don't want your URLs to look spammy.
This is an easy mistake to make when working with subfolders, e.g. example.com.au/c/men/mens-sho…
While not a huge deal, something like this would be better: example.com.au/c/men/shoes/sn…
8️⃣ Avoid dates
Most popular CMS use URLs with dates by default—at least for posts.
This can cause issues if you decide to update your content.
If you're setting up a new site in WordPress, simply change your permalink settings before publishing anything:
Most popular CMS use URLs with dates by default—at least for posts.
This can cause issues if you decide to update your content.
If you're setting up a new site in WordPress, simply change your permalink settings before publishing anything:
9️⃣ Use URL parameters sparingly
These usually appear after a question mark (?) in the URL, and are common on ecommerce sites.
But they can create duplicate content issues—so be sure to canonicalize similar or duplicate URLs to the version that should rank in search engines.
These usually appear after a question mark (?) in the URL, and are common on ecommerce sites.
But they can create duplicate content issues—so be sure to canonicalize similar or duplicate URLs to the version that should rank in search engines.
Bonus tip: To find duplicate content issues on your site, crawl your website with Ahrefs' Site Audit and go to the Duplicate content report.
We've covered SEO best practices, but don't forget about your URL slug (i.e. the last part of your URL that identifies your page). 🐌
Follow these quick tips to get them in shape:
Follow these quick tips to get them in shape:
With some practice, the process shouldn't take more than seconds or minutes in future. ✨
Find out more in this blog post:
ahrefs.com/blog/seo-frien…
Find out more in this blog post:
ahrefs.com/blog/seo-frien…
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