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Netflix originals are falling behind the competition in audience demand. Netflix’s global share of demand for originals hit a record low of 38% in the 1st quarter. This is down from 56% in the first 3 months of 2020, before HBO Max, Peacock and Paramount+ thewrap.com/netflix-origin…
Most of Netflix's viewer activity is on content Netflix licenses from other studios, not their own original content. In the U.S., seven of the 10 most in-demand shows available on Netflix in the first quarter of 2023 were licensed. 
Yikes.
The number of canceled series among the top 10 Netflix originals presents a risk for the streamer. “Money Heist” and “Lucifer” both ended in 2021. “Warrior Nun” was canceled at the end of last year, sparking fan outrage. The final season of “The Crown” is expected this year.
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