Justin Welsh Profile picture
Apr 27, 2023 9 tweets 5 min read Read on X
James Clear said:

"You do not rise to the level of your goals, you fall to the level of your systems."

But most people never build any.

My 6 critical solopreneur systems (and how I built them): Image
1/ Knowledge Management System

Everything you know or need to reference should be stored in one place.

I use @NotionHQ as my personal knowledge management system:

- Business plan
- Weekly to-do
- Course roadmap
- Business workflow
- Process documents

All in one place. Image
2/ Time Blocking System

GCal + Calendly makes sure I never book something in the wrong spot.

- Mornings: Workout & Engagement on Social
- Early afternoon: Creativity and writing
- Late afternoon: Meetings & projects

I set up custom availability for everything. Image
3/ Content Creation System

I use a 4-step content creation system to produce rapidly:

- Step 1: Curate
- Step 2: Create
- Step 3: Templatize
- Step 4: Distribute

I use a combination of @TwemexApp + @SaveToNotion + @hypefury to execute the plan. Image
4/ Content Promotion System

If you write once, you should promote twice.

Part of my 2023 plan is to continue building a best-in-class promotion system for my business.

I'm going to start by following this one from @harrydry at MarketingExamples: marketingexamples.com/content/sharing
5/ Networking System

Keeping up with people isn't easy.

Sure, my best friends & I talk weekly.

But I want to touch base (and support) others I've gotten to know. So, I created a quarterly reminder.

Every 13 weeks, I reach out to 20+ people to see if I can help in some way. Image
6/ Virtual Assistant System

12 months ago, I brought on VA to help reduce noise during my weekday.

She's been absolutely amazing and saved me nearly 40 hours per month.

Here's our system for working together:
And that's a wrap.

Shoutout to @JamesClear for the inspiration.

If you enjoyed this thread:

1. Follow me → @thejustinwelsh
2. RT the tweet below to share this thread with your audience
I write weekly about Solopreneur systems like these 6.

Practical guidance to help you start and scale your one-person internet business.

→ Join 100,000+ solopreneurs here: justinwelsh.me/the-saturday-s…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Justin Welsh

Justin Welsh Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @thejustinwelsh

Dec 1, 2025
X hates LinkedIn.

But I just passed 805K followers and have generated $8.57M from the platform in the last 6+ years.

Here's how I use LinkedIn unlike anyone else:
Inside of this thread, you'll learn how to:

1. Design a profile that converts
2. Write content that goes wild
3. Recycle for 2x engagement
4. Interact with top creators
5. Leverage little-known features
6. Funnel people to your website

Let's dive in...
1. Design a profile that converts:

Here is the journey of a prospective follower.

1) Reads your content
2) Clicks your profile
3) Sees your banner
4) Looks at your headshot
5) Reads your tagline
6) Reads your about section
8) Follows or doesn't Image
Read 21 tweets
Sep 10, 2025
The best time to start a business is now.

We're living through the greatest wealth transfer to individuals in history.

AI just handed you a team of 20 without the payroll.

Here's what's happening ↓
1. Gatekeepers are dead: you don't need permission anymore. No publisher, no investor, no boss. Every platform is free. AI does the heavy lifting. The only person stopping you is you.
2. The playing field just flipped: when everyone has the same tools, execution becomes everything. Bloated companies and lazy creators are slow as can be. You can ship more in a day than they are in a quarter. Speed is your unfair advantage.
Read 12 tweets
Sep 8, 2025
After hitting $10.5M as a solopreneur, I can tell you this:

The difference between scale and plateau isn't talent.

It's understanding 8 specific leverage points.

Let's break them down:
1. The 5-12-3 content rule: content should work in 5 seconds (hook), be repeatable 12 months later (evergreen), and work on 3 platforms (repurposable). Less work, more attention.
2. Money should buy back your time: every hour I bought back at $30/hour, I could resell at $1,000+/hour. Simple math that changes everything.
Read 10 tweets
May 26, 2025
Today, my little one-person business crossed $10M in total revenue.

It took 2,119 days, I ran zero ads & I operate at a ~89% margin.

Here are the 23 steps of my wild & strange journey:

Hope they are helpful to someone ↓
1/ Created lots of noise

When I was starting, I looked at attention as my friend.

I wrote content daily before I even had a business, just to find my voice.

I started on LinkedIn, talking about building a SaaS unicorn as the CRO.
2/ Honed in on signals

Inside all of that noise? Signal.

Sometimes I bombed, and sometimes I struck a chord.

The more I looked at what resonated, the more I doubled down.

This allowed me to understand what people cared about.

So, I kept writing & talking about it.
Read 29 tweets
Jan 14, 2025
X hates LinkedIn.

But I just passed 690K followers and generated $2.41M from the platform last year.

Here's how I use LinkedIn unlike anyone else:
Inside of this thread, you'll learn how to:

1. Design a profile that converts
2. Write content that goes wild
3. Recycle for 2x engagement
4. Interact with top creators
5. Leverage little-known features
6. Funnel people to your website

Let's dive in...
1. Design a profile that converts:

Here is the journey of a prospective follower.

1) Reads your content
2) Clicks your profile
3) Sees your banner
4) Looks at your headshot
5) Reads your tagline
6) Reads your about section
8) Follows or doesn't Image
Read 21 tweets
Jan 1, 2025
2024 as a solopreneur:

- $4.15M+ in revenue
- Operated at ~86% margins
- Launched 2 new products
- 177K new followers on LinkedIn
- 43K new followers on 𝕏
- 700 new 5-star testimonials
- Spoke at three events
- Traveled domestically 6x
- Traveled internationally 2x
- Exercised 330+ days
- Walked ~2,000+ miles & 5M steps
- Lost 13 pounds
- Took my wife to lunch 60x
- Visited 10+ breweries
- Moved abroad for 90 days
The two things I'm most proud of are the percentage of overall 5-star reviews (99.43%) and the amount of time I spent with my wife this year.

One great business win and one great personal win.

Here are some other key lessons I learned in 2024:
1. Simplify everything

The more complex I made my business, the worse it performed.

When I zoomed out and simplified overly complex things, everything worked better.
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(