We've evolved our look and feel, but remain the same beloved Joe at heart 💜
The Trader Joe brand revitalization captured its essence while creating space for growth, welcoming the Web3 community while staying true to its roots.
With Joe, what you see is what you get.
The Mission 🎯
Trader Joe is here to make DeFi easy and accessible for the average Joe, by providing simple solutions, great experiences, and a welcoming environment.
Why revitalize the brand? 🤔
We’re moving beyond the digital realm of web3, and to achieve this goal, we are working on creating a consistent brand identity that works well across all mediums.
A Very Warm Welcome 🏡
Evolving from a digital-first aesthetic to an approachable brush-style, Trader Joe aims to appeal to an ever-expanding web3 community.
Enjoy easy-to-use DeFi tools and accessible solutions in the most warming and welcoming of communities.
NFT Projects S1 2024 Highlights #9 - Joe Studios 🎬
Joe Studios is Joepegs' in-house NFT production studio, known for building the Smol Joes and Rich Peon Poor Peon NFT collections on Avalanche:
• @smol_joes : The very first collection from Joe Studios, featuring the iconic Joe mascot in various forms with a charming pixel-art style. - A ʙʀᴏᴛʜᴇʀʜᴏᴏᴅ ʟɪᴋᴇ ɴᴏ ᴏᴛʜᴇʀ 🏞️
• @peonnft : Peon collection is split into three classes - Rich Peons, Middling Peons, and Poor Peons - with no one Peon being rarer than another. Peon community is built around meme culture, hard werk, and the spirit of smashing rocks 🪨⛏️
Let’s explore both projects journey and 2024 milestones 🧵👇
💠 2-Year Anniversary Celebrations
This summer marked the 2-year anniversary of both Smol Joes and Rich Peon Poor Peon, a journey rich with creativity, memes, and community spirit.
To celebrate Peon's anniversary, we released a commemorative ERC-1155 NFT and a week-long event.
💠 Incentives & Challenges
• $10,000 HS Incentives Program: Educating the communities on incentives farming by providing funds to farm for free, along with an additional $10,000 in AVAX rewards for the most active participants.
• $1k to $10k Memecoins Trading Challenge: Smol Joes vs. Peons in a competitive, risk-free trading challenge, paused due to market conditions but packed with lessons on memecoin trading.
Ferdy Frens launched in March 2024. Forged in memes, Ferdy Frens is an amalgamation of esoteric fish tech, silica packets, and degeneracy within the Ferdy Fish ecosystem.
If you're seeking meme culture on Avalanche, look no further than Ferdy Frens.
Let’s explore their journey and 2024 milestones 🧵
💠Crafting the Unhinged
The art for Ferdy Frens went through numerous iterations, incorporating input from various artists both inside and outside the AVAX community.
Ultimately, they decided to return to basics with @furkan_ozcoban. The final artwork was inspired by a beloved Ferdy meme from @discoiinfernos, bringing together a design that truly captures the spirit of Ferdy Fish in full-body form.
💠 Diversified Collection
Ferdy Frens is an eclectic mix of traits, rarities, and a touch of madness. The collection is a love letter to memes and gambling fish.
These Frens are on a mission to bet their way to greatness, or die trying!
The goal? To have fun, flood the ecosystem with fishy memes, and make some frens along the way.
In the vast sea of memes, Ferdy Fish reigns supreme 🐟
Join us as we explore the comical genius of @ferdyfishh, Ferdy NFTs, and captivating P2E games 👇
Ferdy Fish NFTs emerged from the depths of the deep ocean captivating the #AVAXNFT space with their raw memes and instantly forging a dedicated community.
In Ferdy Flip, 1% of bets go to Ferdy holders, boosting the NFT floor price to an impressive 140 🔺
From the realm of memes to the realm of games, Ferdy Fish has taken us on a journey of ultimate entertainment.