MATT GRAY Profile picture
May 3 11 tweets 4 min read Twitter logo Read on Twitter
Twitter is an unfair advantage.

In 2022, I added 172,204 followers and did $67,000/month on the platform.

Without spending more than 2 hours weekly.

Here's how I did it:
Generate 100+ Viral Content Ideas

I do so by..

1. Auditing my annual review
2. Executing a brain dump
3. Remixing via Chat GPT
4. Tie-ing it back to a story

Grab the whole sauce here
Post 2 Tweets Every Day

Twitter is about showing up every day.

And feeding the algorithm.

I use @hypefury to supercharge my growth and be here without being here.

Sit on a Sunday, churn out 20 tweets and I'm done for the week. Image
Post 2 Threads Weekly

Most of my follower growth is because of viral threads.

Here's how they perform:

• ~3k likes
• ~900k tweet views
• ~150 newsletter conversions

Some quick tips:

• Avoid numbers in headline
• Show credibility Image
Rented Audience → Owned Audience

Your audience on any platform is a rented one.

Top priority - Add them to an email list.

I have grown my newsletter to 50,000+ subs with no extra work.

All by Hypefury's auto plug.

It plugs my newsletter link whenever a tweet goes viral. Image
Owned audience → Monetized audience

The goal is to drive people to monetized platforms as fast as possible.

Have ads, make digital products, do consultancy calls.

Create an empire out of follower numbers. Image
Crosspost on LinkedIn and Instagram

Don't put all your eggs in one basket.

Take your viral threads.

Make LinkedIn posts.
And Instagram carousels.

Hypefury can crosspost with a single click.
All you need to do for this system of -

Content → Followers → Audience → Money

is put content in your Hypefury content scheduler.

Everything else will be taken care of.

Pro tip: Hypefury has an inspiration panel for helping with content ideation too. Image
You can use this link to sign up to Hypefury:

hypefury.com
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Join 50,000+ subscribers here:

mattgray.xyz/newsletter
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Join 50,000+ subscribers here:

mattgray.xyz/newsletter

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More from @matt_gray_

Apr 30
17 principles that will supercharge your productivity:
"We waste our time with short-term thinking and busywork. Warren Buffett spends a year deciding and a day acting. That act lasts decades."

- Naval Ravikant
"A schedule defends from chaos and whim. It is a net for catching days."

- Paul Graham
Read 19 tweets
Apr 29
The world's 26 most aesthetic hotels (for remote work):

1. The Beekman, New York City Image
2. Sir Adam Hotel, Amsterdam Image
3. Hotel Icon, Hong Kong Image
Read 28 tweets
Apr 25
Everyone should learn how to build content systems (and scale to $10k/month)

How to build a compounding content system:
Establish Your Brand Values

You can't create a brand people resonate with without having principles.

• Ask: What makes you unique?
• Create: A brand mood board
• Leverage: A content style guide

Steal mine for inspiration: Image
Define your Content Categories

Categories keep you tunneled in on going off track.

It helps people know what advice you deliver consistently.

I write about:

• Marketing
• Audience Growth
• Community Building
• Systems
Read 10 tweets
Apr 23
ChatGPT is powerful but limited.

Hundreds of new, powerful AI tools are being launched on Twitter every day.

I spent 100+ hours testing the latest releases out.

7 AI tools that will unlock hours in your day:
Rewind AI

Every wish you had photographic memory?

Rewind gives you that power:

• Records everything you say + see
• Makes it completely searchable
• Eliminates any note-taking / meeting transcripts

rewind.ai Image
Tome AI

Build presentations via prompts:

• Save hours on design
• Never use default templates again
• Built in DALL-E tile for custom images

beta.tome.app
Read 10 tweets
Apr 20
How can I use ChatGPT to grow on Youtube?

I tried using it to write scripts, but it sucked.

I spent hundreds of hours experimenting and perfected a powerful use case.

Here's how to turn ChatGPT into your personal Youtube consultant (and save $5k per month): Image
Personal Story:

It was the end of 2022.

I had grown to 140k on Twitter.

I wanted to get more serious about Youtube content creation:

• Become omnichannel
• Viral potential via shorts
• New audience demographics
• Strong conversion rates to newsletter
I reached out to some YT consultants.

And they began returning with prices of >$5k/mo.

Usually, I'm open to paying for high-value coaching.

But I wanted to see how valuable ChatGPT could be as a consultant.

I had tried it for scriptwriting and it sucked.
Read 10 tweets
Apr 19
ChatGPT was yesterday's toy.

AutoGPT is the new kid on the block.

It's one of the fastest-growing Github projects ever (~69k stars).

And it'll change everything about digital leverage.

Here's what you need to know:
ChatGPT:

• No internet access
• Relies on continual prompting
• No ability to execute on commands (except for Plugins)

AutoGPT:

• Has internet access
• Can work autonomously w/o constant management
• Has long-term memory (remembers your training/needs)
The big unlock with AutoGPT:

The program has its own "thoughts."

In overly simple terms, it works by:

• You providing a target goal
• The program continually working and re-optimizing commands until it achieves that goal
Read 13 tweets

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