Jon Boeckenstedt Profile picture
May 3 15 tweets 3 min read Twitter logo Read on Twitter
Thread: Post-May 1, aka the death of May 1:

A friend sent this Image
This is the result of the DOJ investigating the NACAC Statement of Principles of Good Practice, which would have allowed this if the student had not withdrawn, but would have forbidden it if the student had notified the offering school that they had deposited elsewhere.
The DOJ treated college just like any other consumer purchase: Suppose car dealers agreed the Subaru dealer could not call you while you were on the way to the Ford dealer to buy the car you had agreed to buy, and offer you a better deal?

That would be bad for consumers.
So, they said, why can't colleges bid against each other right up until the very end? Or even, now, after a student enrolls?

We in higher ed may not like it, but it's the way things are now.
Lots of people in our profession tried to argue that our standards were "to protect the students." The DOJ thought that was double-speak (and so did I). It was to protect the colleges.

(Hint: The SPGP was not written by students.)
But let's take this to the next level and see what happens:

First, of course, colleges will feel pressure on price, because if you take a stance, and don't renegotiate when student X says, "I just got 10% more aid at College Y," you'll lose students.
Colleges who are short on May 1 are now incentivized to keep cutting price throughout the summer. Is this a good idea? If you have an airplane ready to take off with empty seats, you can sell those seats for almost any price, and it's good for your net revenue.
(Expenses in higher ed are often step functions...adding five students costs you nothing, but adding five times five means you need to pay to teach new sections of classes.) But let's not quibble.
What if the parent above takes the offer, and posts the W in the parent Facebook group: Hey everyone, we waited until May 2 and got another 10% in merit aid! What do the May 1 parents do?

This is not a trick question. Be aware of unintended consequences, colleges.
How long does this have to happen until paying a deposit on May 1 simply means you're buying an option to lock in at that price with college A while still shopping college B, C, D, E, and, probably F?

I'm retiring in 3.5 years, so let's hope more than that.
But we may be there.
What does that do to deposits? That $200 deposit now becomes $5,000. Or $10,000. Or the first semester's net cost, due May 1, and nonrefundable.

This should be fun.
If you're looking for someone to blame, you can start with Ronald Reagan, who in the mid-60's decided college was just a business, and taxpayers shouldn't subsidize California students to follow their dreams.

It led to tuition in California. Tuition led to competition.
And here we are. Is it good or bad? Yes.

But your answer depends on who you are.
So, I have several emails from vendors who want to solve this summer melt problem they've heard about. Happens every year about this time.

They think I should text students.

Will investigate. Stay tuned.
Oh, and #EMTalk

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More from @JonBoeckenstedt

May 2
Thread: When someone tells you about the big drop in high school graduates, remember 2014. Because by 2037, we'll be back to numbers like we saw in 2014. Image
What's really compelling is the mix: America will be more diverse, and because different ethnic groups have different college participation rates, that's the big thing going on behind the numbers. Image
And, of course, New England has known this for a long time. Image
Read 7 tweets
May 1
Thread: The numbers.

I've never received so many emails about my writing in CHE as I have for the most recent one about "The Number."

But here's a little insight into that.
Sunday morning, I logged in and checked our Tuition Deposits for Fall first-year students.

By Sunday evening (12 hours later) that number had gone up by 3.7%.

By this morning, it had gone up another 3.2% over that.
Expressed another way, 6.5% of all deposits we currently have came in during the last 24 hours. And we still have a day to go...the day that is traditionally the biggest, or at least one of the biggest.
Read 8 tweets
Feb 10
Thread: Don't be shocked when I tell you this. It takes a lot of people some time to figure it out, and sometimes a little longer to sink in:

College Board is a business.
It's a not-for-profit business. But it's a business. Not-for-profit means they don't have owners or stockholders to collect excess revenue as profits.

It's not a charity. That's not what not-for-profit means.
Moreover, it's not a government agency.

No one appointed them. No one voted them in. No legislative bodies brought them into being.

Yet it has an outsized role in determining what students get taught.

It affects millions of kids each year. Did you know that?
Read 13 tweets
Feb 9
Thread:

Hey, everyone: This is pretty big.

The Daily Caller (ugh) has memos from the Florida DOE suggesting they were influencing @CollegeBoard on the AP African-American Studies curriculum as early as January 2022, and at the very minimum, July 2022.
So, to everyone who somehow believed that College Board made its own, independent decisions about the framework/curriculum and wrapped it all up in December, 2022, before DeSantis went public: Read this.

scribd.com/document/62466…
I normally wouldn't trust Daily Caller, but this serves their right wing agenda well; it's believable, and, I suspect, even they wouldn't publish a fabricated memo from the Florida DOE.

In order to win the nomination in 2024, DeSantis is going to have to do two things Trump did:
Read 9 tweets
Feb 7
Thread: There are some people who apparently find The College Board explanation of AP African-American Studies plausible: That the framework was revised in December, and thus wasn't influenced by Florida or Ron DeSantis.

That's your right, of course.
But here, to me, is the more plausible explanation.

That sometime--probably soon after AP AAS was announced, people in Florida got wind of the framework. And whether it was genuine, good-old fashioned racism, or political opportunism, the wheels started spinning.
It's more plausible that back channel communications started between Florida and College Board very early.

Florida has been cozy with CB since No Child Left Behind and Jeb! Bush as governor. And they are the third (give or take) biggest CB customer.
Read 14 tweets
Feb 2
Thread: College Board, which has a history of blowing it, has blown it.

You know about the Parkland email. You know they told kids to sit in a McDonald's parking lot during COVID to take AP. You know about millions in bonuses during COVID, when revenue dropped $400M.
You know about taking out ads disguised as journalism. You know about their Communications staff working on a book of "research" about the SAT. You know about the disastrous launch of the redesigned SAT.

And now you know about AP African-American Studies.
How did they blow it? Well, caving to pressure from a governor in Florida. The optics are bad enough: That education has been politicized by someone who wants to fan the flames of racism, fear, and hatred for political gain.
Read 13 tweets

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