Ed Zitron Profile picture
May 4, 2023 9 tweets 6 min read Read on X
Today's newsletter is about how the pursuit of eternal revenue growth - along with media executives that never take part or interest in the creative process - is destroying creativity and the lives of workers in both the media industry and Hollywood.
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The problem of everything I've been writing about is the pursuit of eternal revenue growth - the quality of a product is now subordinate to shareholder value, meaning that the people at the helm in the media are fully disconnected from production itself.
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The WGA is on strike, fighting the AMPTP for both fairer pay structures for creatives and definitive protections against AI-generated content. Media executives love AI because they don't see media as creative - they just want *more of it to sell*.
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Vice was run into the ground by executives that wanted to sell ads over making a sustainable news outlet. They overstaffed and pushed recklessly into random, unprofitable markets, because they are not creators - they're private equitors by another name.
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The common refrain is that it's hard to make news pay, when the problem is that media execs see news as a commodity to sell ads against. You cannot grow a media organization that makes interesting stuff at the rapid speed that the markets desire.
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Politico (and Axel Springer) never gave Protocol a chance, because they set it up for failure by massively overstaffing the publication and immediately giving it multi-million dollar targets in a crowded tech media market. It's a victim of rot capitalism.
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Buzzfeed had, at one point, one of the best newsrooms in the world. They killed it because Jonah Peretti never tried to run Buzzfeed - let alone Buzzfeed News - as a sustainable enterprise, instead chasing eternal growth and a doomed SPAC IPO. Scummy.
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Media orgs can be profitable if they're built sustainably. Defector is profitable. Platformer is profitable. Newcomer is profitable. All because they sell good content and built sustainable businesses while actually understanding the content itself.
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Every successful media story has been the result of reporters and writers and content creators creating something, and using their knowledge of this process to sell it to an audience. Every failure is a result of executive interference and ignorance.
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More from @edzitron

Jan 23
Premium: The AI Bubble is a time bomb, burdening hyperscalers with billions of new depreciation a quarter that will soon eat away profits, VCs with dead equity in fallen AI startups, and Oracle with hundreds of billions of unpayable leases.
wheresyoured.at/premium-timebo…
A year ago, I wrote that Coreweave was a timebomb — a rickety tower of debt and bad deals that was primed to blow.
I could have made that argument about hyperscalers, NVIDIA and OpenAI. Everybody is waiting for somebody else to make AI a success.

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The AI bubble is slowly turning cash-rich, margin-heavy hyperscalers into something far worse. Now these asset-light, high-margin software companies are becoming bloated, filled with tens of billions of dollars in GPUs and data centers.
wheresyoured.at/premium-timebo…Image
Read 15 tweets
Dec 29, 2025
Final 2025 Newsetter: We're in The Enshittifinancial Crisis, the fourth stage of enshittification, where companies turn on their shareholders. Unprofitable, unsustainable AI threatens future of venture capital, private equity and the markets themselves.
wheresyoured.at/the-enshittifi…
Enshittification's first 3 stages - from a platform people love to a platform businesses profit off of to a platform that hurts consumers and businesses alike - are well-known. I argue we're in a fourth stage where stocks have become enshittified too.
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We’re bearing witness to the enshittification of the stock market, where toxic companies appreciate in value despite their toxicity, recklessness and waste, aided and abetted by analysts who not only ignore the toxicity but actively celebrate it.

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Read 17 tweets
Dec 22, 2025
Premium: How The AI Bubble bursts in 2026 - The largest funder of AI data centers is pulling out, OpenAI and Anthropic need more money than ever during a massive VC liquidity crisis - and NVIDIA's debt-powered customer base is quietly shrinking.
wheresyoured.at/premium-how-th…
The AI bubble is reaching its peak, with the largest data center funder (Blue Owl) walking away from a $10bn deal with Oracle, just as Broadcom gets pummeled post-earnings for showing no revenue from OpenAI, and CoreWeave fails to build capacity in time.
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The real OpenAI scandal is what's *not* happening - Broadcom said it expects "no revenue" in 2026 from its supposed 10GW chips deal, and AMD, Samsung and SK Hynix, despite signing massive deals, haven't changed earnings. These announcements were a sham.
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Read 14 tweets
Sep 26, 2025
Premium newsletter: Based on my analysis, OpenAI needs one trillion dollars in the next four years to build 17GW of data centers and other commitments, with at least $500 billion needed for company operations. There's not enough capital to fund it.

wheresyoured.at/openai-onetril…
I spoke with analyst Gil Luria at D.A. Davidson, asking if the capital existed to build OpenAI's promised 17GW of data centers: "Of course there isn't enough capital for all of this," but "enough capital to do this for a at least a little while longer."

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Between NVIDIA and Oracle, OpenAI has now committed to 17 gigawatts of AI data center capacity, and to be clear, it takes about 2.5 gigawatts and more than $32.5 billion per gigawatt. There is no way these data centers actually get completed before 2028.
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Read 6 tweets
Mar 3, 2025
Newsletter: Microsoft pulled back on over a gigawatt of planned data center capacity, suggesting that they do not think there is a growth future in generative AI. SoftBank, the only one that can afford to fund OpenAI, has to take out loans to do so.
wheresyoured.at/power-cut/
Last week analyst TD Cowen said Microsoft had canceled two data center leases - "a couple hundred MWs" of capacity. Most missed a detail - that Microsoft had let over 1GW of Letters of Intent expire, equivalent to as much as of 14% current capacity.
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Data center buildouts take 3-6 years, especially with high MW/GW projects. Microsoft - the largest purchaser of NVIDIA GPUs in 2024 - appears to be cutting data center expansion at a time when generative AI is meant to be the future. This is concerning.
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Read 12 tweets
Nov 13, 2024
Newsletter: Blame the tech industry for the rise of authoritarianism. Blame a news media handicapped by a deference to power and a fear of bias. Blame the fact that our digital lives are unchecked ecological disasters.

Something must change.
wheresyoured.at/lost-in-the-fu…
Why are we surprised that people don’t trust the media after years of them telling regular people that the economy is good, that their problems aren’t real, that the things that make them suffer are in their heads - and it's their fault things suck?
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Why would people trust a legacy media that treats workers like disobedient dogs that “quiet quit” when they went to work and did the job they were hired to do? Why would they trust a legacy media that critiques workers far more than the powerful?

wheresyoured.at/lost-in-the-fu…Image
Read 15 tweets

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