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BREAKING: Linda Yaccarino is in talks to become the new CEO of Twitter.
But who IS Linda Yaccarino?
But who IS Linda Yaccarino?
Ms. Yaccarino's day job is chairman of global advertising and partnerships at NBCU.
She has been with NBCU for more than a decade. Before that, she spent 19 years in advertising sales at Turner.
She is an advertising executive through and through. But that's not all.
She has been with NBCU for more than a decade. Before that, she spent 19 years in advertising sales at Turner.
She is an advertising executive through and through. But that's not all.
She is a chairman of at least three other things:
1. She is Chair of the Advertising Council's Board of Directors.
This will be help for Musk courting advertisers, which is not his strong suit. (Turquoise dress)
1. She is Chair of the Advertising Council's Board of Directors.
This will be help for Musk courting advertisers, which is not his strong suit. (Turquoise dress)
2. She is also the Chairman of a World Economic Forum task force.
This gives her the ability to liase with everyone from businessmen to politicians.
This gives her the ability to liase with everyone from businessmen to politicians.
3. She is also global chair of Ymu, a British talent-management group.
This gives her access to many celebrities.
This gives her access to many celebrities.
She is perhaps most well known for being an ally of former President Donald Trump.
Ms. Yaccarino sat on his President's Council on Sports, Fitness and Nutrition
Ms. Yaccarino sat on his President's Council on Sports, Fitness and Nutrition
She is pictured above interviewing Musk at the MMA Global POSSIBLE conference.
The big topics in their chat were free speech and protection for advertisers on Twitter.
Here is the audio of the entire interview (sound on).
The big topics in their chat were free speech and protection for advertisers on Twitter.
Here is the audio of the entire interview (sound on).
After the interview, she posted on LinkedIn in praise of Twitter.
From after the interview, her tango with Musk about the CEO job began.
She had already prior told friends that she was interested in the job.
From after the interview, her tango with Musk about the CEO job began.
She had already prior told friends that she was interested in the job.
Interestingly, before the announcement she had only 7,000 followers on Twitter (that's growing fast) and hadn't tweeted in 4 days.
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