Codie Sanchez Profile picture
May 13 25 tweets 2 min read Twitter logo Read on Twitter
Your grind will offend the lazy.
Your joy will offend the miserable.

23 other truths I’ve learned by losing big, winning bigger, & building true freedom:
There will always be 20% who don’t like you and don’t believe in you. Stop trying to convince them.
Never confuse ego with competence.
That thing your mind keeps coming back to? Just go do it.
When people show you who they are, believe them.
To grow, focus on people not ideas.
Partners are everything, good ones make you and bad ones break you.
Spend money to be rich, not look rich.
Cheap ain’t always bad. It’s good to do more with less.
Invest in assets before it’s comfortable.
Fear makes fools of us all. Never make a decision in fear.
People over experiences. Experiences over things.
Take the trip, learn the skill, move your body. These are the longest-lasting highs.
Most problems stem from bad communication.
For the easily angered: 1 deep breath solves 99% of regret.
Most people are prey, not predators. Gatherers, not hunters. It’s worth it to be the minority who go after what they want.
Hold the line. Not everyone responds to love and honey. Bullies respond to strength.
Hand wave the guy who cuts you off. In traffic and in life.
Sharpen your steel. What if you die never having known how strong you are?
Just because you can doesn’t mean you should. Sometimes, addition = subtraction.
Unless you’re uniquely positioned, skilled, or informed… pass on the opportunity.
If I won’t be proud I did it when I’m 80, then I’m not doing it at 30.
You are in charge of your life. Never give your power up to anyone else.
Go out today and tell a hard truth. You’ll be better for it.

Follow me @Codie_Sanchez and we'll build our minds and our bank accounts.

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More from @Codie_Sanchez

May 11
In the last 9 months, I’ve invested $1M into tech that supports Main Street businesses.

Here are some of my favorites:
Figure → @Figure_robot
• Autonomous humanoid robots created to automate physical labor

The stuff they make sci-fi movies about.

I’m stoked to see how this impacts the future of manual jobs. (And honored to get in so early with this co)
@Figure_robot Shopgenie → shopgenie.io
• Vertical SaaS for auto shops

The auto repair industry needs a time machine to 2023.

Shopgenie helps local owners do online bookings, customer management, and all-in-one AI marketing
Read 13 tweets
May 10
This founder is a wild card:

• Investment strategist at JP Morgan
• PhD candidate at Yale University
• Founded a $200k/year... plantain business

Here's her story:
In 2014, Rachel Laryea was a broke, vegan undergrad student at NYU.

To make living in New York more affordable, she:

• Interned at Goldman Sachs
• Worked many jobs, one as a live-in nanny
• Started saving money by cooking dishes with plantains, which were hyper-affordable
Over time, she began to develop plantain-based recipes:

• Fudge plantain brownies
• Smooth plantain ice-cream
• Plantain chocolate chip cookies
• Even a "chichinga burger," made of plantains and black beans Image
Read 8 tweets
May 9
This company makes $100m/year offering one hand-picked wine per day.

• Monthly Visitors: 110k
• Cases Sold Every Year: ~105,000
• Most Orders by One Customer: 1,028

Here's the breakdown:
The company is Last Bottle Wines.

• Based in Napa Valley
• The team tastes roughly 40,000 wines/year
• Selects 365 wines to offer each day (at 30-70% off-retail)

But how did @LastBottleWines get its start?
@LastBottleWines Stefan Blicker & Brent Pierce founded BP Wines in 2006.

BP would buy old, collectible wines and serve as an importer and dealer.

But in 2011, there was a massive wine glut (international over-supply of grapes)

Last Bottle Wines started as a tactic to sell that excess wine.
Read 10 tweets
May 6
I just read a Reddit post on someone's $25k/year side hustle.

• The gig: Renting wedding arches
• Average revenue per job: $521
• Time commitment: ~1 hour per job

Here's how it works:
The Reddit post was made by u/jimmy2tents.

We'll just call him Jimmy.

Jimmy noticed that less than 22% of all weddings take place indoors anymore.

This meant there's a hot market for mobile marriage supplies... Image
So he started looking into the numbers:

• ~$2200 to purchase the tents
• Gigs were ~$500 - could be paid back after 4 installations
• The tents would last roughly 5 (fabric) to 10 (wooden frame) years
Read 8 tweets
May 4
I thought my laundromat would be a good investment.

But I didn’t know it would be on track to make $5M after ~ two years…

Here's the exact framework we used to scale the business (so simple it's scary):
My BRRT strategy:

• Buy a cashflowing biz
• in a Recession-resistant sector
• Raise prices
• add Tech

Simple, but not easy.

Here are 6 ways this has played out ~2yrs later in my laundromat (operated by the amazing @markvlaskamp):
@markvlaskamp Dating App Ads

The standard laundromat target customer: families with kids.

Every laundromat knows this.

What they don’t know:

Single young people are another major customer base.

Our dating app ads had 3x the return of our family-targeted Adword campaigns. Image
Read 10 tweets
May 3
Why you never get what you want...

• You don’t ask.
• You don’t make it a win-win.
• You don’t know when to walk away.

Here's how to avoid these negotiation mistakes (& get the deal you deserve):
1. Entitlement vs. Worth

I've seen 20-year-olds demand $150k/yr for a job I paid the last guy for $70k.

I've also seen brilliant people work for peanuts, afraid to admit their value.

You aren’t OWED a raise.

But it’s not selfish to earn one...
2. Always. Ask.

Average wage growth in the US over the past 5yrs is ~2%

Tough in normal times, downright abysmal with inflation.

Negotiated raises average 10-20%.

Don’t ask & the answer is always no.
Read 12 tweets

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