Here is how you can start securing links from day 1 of working with a new client 🧵
1. Introduce your client as an expert to relevant journalists. Send over a simple email explaining what area your client is an expert in, as well as highlight any interesting data & insights. This is a simple tactic I love and has journalists coming to you directly with requests.
2. Utilise existing blog content. Lots of clients have a goldmine of PR material on their blog and they don’t even know it! When working with new clients, I always head straight to their blog. This tactic has had us landing national & relevant links for clients on day 1!
3. #journorequest, HARO, Qwoted & ResponseSource. Start monitoring these and looking for opportunities for your client. If you can send over a really relevant request and land a link early on in your client relationship it leaves a very good impression!
4. Monitor the news. Start doing this as soon as you kick off with a client. But don’t just head to national news, go & check out their dream publications and relevant titles to see what type of content they are publishing. If you see a newsjacking op, jump on it straight away!
5. Link reclamation. Has your client had some really great coverage but it doesn't link? Try & reclaim them! At Digitaloft we have a link reclamation process for turning those brand mentions into links, to make sure your coverage is working harder for SEO success!
These are just some of the ways you can make an amazing first impression with new clients!
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