Today's Daily Mail is ramping up the anti-woke paranoia with some strikingly violent imagery. Is this really what @sainsburys@LloydsBank & @LidlGB want to align themselves with?
As the Mail ramps up the violent imagery, a report from @hopenothate has found that: "The Daily Mail is the most read publisher in anti-migrant discussions on Telegram... messages sent alongside links to its articles often contain extreme racist language" hopenothate.org.uk/wp-content/upl…
Research by @hopenothate has found that the Daily Mail is *by far* the most shared publication within far-right Telegram channels - with the Daily Mail ramping up its violent imagery, is this really what @sainsburys & @LloydsBank want to be supporting? hopenothate.org.uk/wp-content/upl…
For a while it seemed that the Daily Mail was moving in a less toxic direction. But today's paper is reminiscent of the worst extremes of 2016: independent.co.uk/news/media/dai…
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2. Tweet/email the brand urging them to pull their online ads
Together we can push back against toxic & inflammatory media coverage - here's how:
Amid rising transphobia in our media and vitriolic attacks against trans human rights defenders, it's vital to speak out & oppose all forms of identity-based hate within our public discourse: stopfundinghate.info/2018/09/28/sto…
In a recent BBC interview, the GB News CEO again lashed out at #StopFundingHate supporters, and suggested that "a lot" of the channel's struggle to attract advertisers "comes down to groups such as Stop Funding Hate" /1
The GB News CEO has complained to the Telegraph that "Stop Funding Hate played a really central role in positioning us as a ‘hate’ outfit".
According to the Telegraph "countering the threat from Stop Funding Hate (SFH) has been a constant worry" 2/ msn.com/en-gb/entertai…
Yet while #StopFundingHate supporters have played a significant role, it's vital to acknowledge that many others have also been raising serious concerns about GB News & the content it has been pushing /3 theguardian.com/media/2023/feb…
In 2018, @StopFundingHate produced this video highlighting the human impact of transphobic media.
The vitriolic trolling from anti-trans networks that we received in response only confirmed for us how extreme the situation had become 1/
#StopFundingHate is committed to challenging all forms of hate, and we're proud that our supporter community includes people from across UK society. Trans people have been an active part of #StopFundingHate from the earliest days of our campaign. /2 stopfundinghate.info/2018/09/28/sto…
The orchestrated nature of anti-trans demonisation has been shocking to witness - but time and again we've seen that when enough of us stand together and refuse to be divided, it is possible to push back /3 splcenter.org/hatewatch/2017…
TUI market themselves as "LGBTQ+-Friendly", but sadly their advertising tells a different story... tui.co.uk/destinations/i…
If you're a @TUIUK customer, you can take action by sending a polite & friendly message askng them to pull their Daily Mail advertising & #StopFundingHate
Morrisons say "We're proud to support our LBGT+ colleagues, customers & communities all year round" my.morrisons.com/pride/
Yet they're funding this Mail article lashing out at "the trans lobby"
This week, the Daily Mail published an article sneering at "LGBTQWERTY+ rights" & lashing out at "ridiculous rainbow armbands" archive.ph/rOW7F
But when we went to the online version of the article to identify the advertisers, we discovered something interesting... /1
We found that all of the online ads had disappeared from this toxic article - despite the fact that the Mail is heavily financially reliant on advertising to turn a profit.
Then we learned something even more intriguing... /2
When @Plundermot checked the source code behind the Daily Mail's inflammatory article, they found that the Mail themselves had deliberately disabled all the advertising. /3
By using our power as consumers to encourage big brands to stop funding toxic media, we can counteract the financial incentives that currently make hateful clickbait profitable.
If enough of us take action, we can ultimately make hate unprofitable for good.
A key part of #StopFundingHate's longer-term strategy is to work to empower as many people as possible to use the tactics that we’ve found success with.