🧵Image Repair Analysis of Jim Bob Duggar's response to the documentary #ShinyHappyPeople
"The recent “documentary” that talks about our family is sad because in it we see the media and those with ill intentions hurting people we love."
They are leading off with an ATTACK which is part of a DARVO--Deny, Attack, Reverse Victim and Offender--strategy.
They are also GASLIGHTING, as the DARVO comes with a presentation of a set of, as Kellyanne Conway would call them, "alternative facts".
Fact is, some of Jim Bob's children and friends are telling their side of the story ON THEIR OWN FREE WILL.
"Like other families, ours too has experienced the joys and heartbreaks of life, just in a very public format. This “documentary” paints so much and so many in a derogatory and sensationalized way because sadly that’s the direction of entertainment these days."
This is MINIMIZATION and GASLIGHTING.
Why gaslighting? Remember: Jim Bob & Michelle were all too happy to use the media to craft a public image (that's what their reality program was), but are now whining at that same media reporting the "family jewels"? Now the media is evil?
It is MINIMIZING because the "family jewels", which includes their eldest son molesting at least 4 of his sisters, getting off scot-free, then getting outed in the Ashley Madison hack, then convicted for downloading Child Sexual Assault Materials (CSAM).
It is also MINIMIZING because they show no regard for the victims of the system they helped promote to the world. There is no attempt at ownership.
"We have always believed that the best chance to repair damaged relationships, or to reconcile differences, is through love in a private setting."
This is an ATTACK disguised as light MORTIFICATION (@jdahlmd this is its own level of evil).
Why is it an attack? Jim Bob and Michele have an enormous platform and network that they have used to control the narrative publicly--at great cost to others--but now they want to dictate the terms of reconciliation and force that to be private?
I call bullpoopoo.
If your use of a public forum adversely impacts the dignity of others, then you need to be grownup enough to accept a public rebuke and publicly admit your failures that contributed to this.
"We love every member of our family and will continue to do all we can to have a good relationship with each one."
This is BOLSTERING. They are elevating their status by stating their love, but have not acknowledged any ownership of wrongdoing.
"Through both the triumphs and the trials we have clung to our faith all the more and discovered that through the love and grace of Jesus, we find strength, comfort, and purpose."
This is TRANSCENDENCE. It's a form of BOLSTERING that appeals to a higher purpose (often ✝️).
TRANSCENDENCE is an effective Image Repair tactic in that it can be used to disarm the opposition, and also to shut down critics altogether by appealing to the high road.
You must ALWAYS be wary when it is used in crisis communication.
And whenever a minister, or public figure who is ostensibly Christian, is in a situation like this, you need to expect TRANSCENDENCE, as it is very common for them to lead and/or close with it in their communication.
What really bothers me about this statement, though?
IT IS ALL DUGGAR-CENTRIC!!!
There is no word of empathy for victims, not even in his own family.
No word of concern about the Gothardism they spent decades living & promoting.
Not one word of introspection.
This is pure, unadulterated damage control.
Oh. The full text of the statement I analyzed is right here.
Some thoughts on the responses of Jim Bob Duggar and the @iblp
(1) Jim Bob Duggar is a vile excuse of a human being.
(a) He let his son Josh skate with a pat on the butt when he molested at least 4 of his sisters and at least one other woman outside the family.
(b) JB focused on damage control when the news of Josh's molestations became public. All that mattered was keeping the show going. His daughters were forced to put the best face on what was a horrid set of abuses. All for the almighty Benjamin's.
(c) When Josh was on trial, JB flagrantly lied on the stand, claiming he "could not remember".
And yet he had the mental faculties to run for office while his son was on trial.
When a minister (or church eldership team) makes a public statement during a time of crisis, here's what you need to watch out for and why.
1. TRANSCENDENCE
I mention this because it may be the most common IR tactic, and it is very deceptive and arrogating, and can even be an attack against victims, advocates, and other legitimate critics.
Oftentimes the pastor will frame himself as specially anointed, on a special mission, and a devoted servant "fighting the good fight" against the "armies of Satan".
The implication: all critics, including victims, are in league with Satan.
The short answer: a form of crisis communication which can be both natural but can also have levels of sophistication.
To show how it works, let's say you're a prominent senator who just learned that CNN is going to out you as a longtime patron of a local brothel.
Well, you're probably going to get a crisis communication expert. He or she is going to give you a communication strategy. But really, some of this is natural.
I would stop short of calling this 'persecution', as we throw that wors around way too often.
OTOH, it is fair that you have a large faction running a script--against conservative Christians--that isn't supported by the known evidence (which, admittedly, is thin right now) in… twitter.com/i/web/status/1…
As far as we know at this time, this is not a narrative of "really evil fundamentalist Christian parents reject their LGBT child."
In fact, at face value, it seems to be the other way around.
Audrey was 28. She lived w/her parents.
That's a BFD here. I know kids who were kicked out of their homes by parents for being pregnant, "coming out", dressing immodestly, etc. I even know kids who were disowned for receiving Christ.
This is probably the most important takeaway in any discussion regarding abuse issues in the Church: the bad guy ALMOST NEVER "looks" like a bad guy. He's not the creepy pervert who wears a trench coat. He's not the antisocial bum who wears a tank top and shows off tattoos.