Collin Schmelebeck Profile picture
Jun 4 10 tweets 2 min read Twitter logo Read on Twitter
90% of internet search traffic runs through Google

But most eComm stores are ignorant about the real power of the internet's FRONT PAGE

If only they knew 🤔

In the last 3 years, I’ve helped generate over $60,000,000 for clients using my DATA-FOCUSED Google Ads framework
In March, I managed/consulted $968,000 dollars and helped generate $3,810,000 million in revenue for my clients

I’m not a genius

I’m just a Navy veteran who has always liked data and numbers.

Now I help eComm brands utilize Google’s millions of data points to profit @ scale
Google is as wide as it is deep

So having a data-focused, targeted approach is CRUCIAL if you want to maximize ad spend

There are 89 BILLION monthly active visits on Google.

In 2nd place…

Facebook, with 2.9 billion monthly active visits
This level of scale is truly inconceivable.

And it’s what overwhelms a LOT of eComm stores’ digital marketing teams

With these numbers and this many data points, most turn to Facebook and Amazon
to run paid ads

You can’t blame the ignorant for making uninformed decisions.
But it doesn't matter how much you make from those acquisition channels, you’ll still only be making a small fraction of what you could make on Google.

And since starting managing Google Ads in 2020, I’ve created the highest ROI process for DOMINATING Google Ads
My Google Ads Ecosystem Vortex has TWO primary goals.

-Generate profit through the targeting of new customers
-Increase profit per existing customer

This is a common foundation, but what we build around this is nothing like a typical ads funnel.

Let me explain:
A typical ads funnel looks like this:

Awareness → consideration → conversion → brand loyalty

This is like pouring big rocks through a filter and hoping SOME fit.

It can work, but it’s not going to help drive long-term results
Our Ecosystem Vortex starts WITH your customers and works OUT

Profit Expansion → Self → Nurturing → Growth

With comprehensive data tracking, we can track everything your customers do online.

It doesn't matter WHERE your target audience is online; they’ll see your products
If you’re using Amazon, Facebook, TikTok, or any other platform to run paid ads, you might as well pitch your product on a street corner

These platforms DON’T have the overwhelming tracking tools that Google does

And it’s also why I’m giving you the playbook…
Using my Google Ads Ecosystem Vortex, I’m teaching eComm brands and marketing agencies how to leverage the most powerful marketing tool ever in less than TWO full workdays

DM me if you want to learn more about (or) improve your current Google Ads results for your brand

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More from @SchmelebeckPPC

Jun 6
You’ve Mastered FB Ads, But Are Brand New to Google Ads…

What Should You Do?

/Facebook Ads to Google Ads Thread/
I'm going to break down this process in the following manner

Philosophy > Why > How > What > Where & When

Let's start

So...

You’ve Mastered FB Ads, But Brand New to Google Ads…

What Should You Do?

You must CAPTURE demand before CREATING Demand

Here's how to do this 👇🏼
Why CAPTURE demand before CREATION? (part 1 of 3)

1. Hedge Your Risk Against Unproven Campaigns
2. Optimize For Your Actual Customer Sales Cycle
3. Maximize Lost Revenue Opportunities

so how do you hedge your risk on a new channel?
Read 20 tweets
Jun 5
How To Audit Any Google Ads Account

37 ways of finding ways to make more 💰 through PPC

/Google Ads Thread/
when you get asked to audit 5-10 accounts per week...

you start to create a cheat sheet on what to check v what to ignore...

so --> this is my cheat sheet

(if you find this valuable please retweet & comment below)
Table of Contents
1. Account Settings
2. Secret Master Settings
3. Conversions
4. Attribution
5. Audience Manager
6. Relevance Targeting
7. Account Strategy Evaluation
8. Search Campaign Audit
Read 6 tweets
Jun 5
how a sailboat made my client $153,953 (net profit) in 75 days
This morning I was re-reading notes from a recent meeting with one of the GOATs of Marketing...

the man, the myth, the legend...Taylor Welch

This meeting was about what does it truly take to make it in business...

The answer?
Doing the simple things long enough actually to see the difference.

I thought about this more and extracted it from that wide lens to more of a narrow focus --> Google Ads

What is the sole factor in all my successful clients over the past 4 years?

It's simple

but...
Read 8 tweets
May 31
5 Ways to Increase Revenue Using Your Customer Lists x Google Ads

/Google Ads 🧵/

1. Define your customers
> so Google knows who and who are not existing customers Image
2. Exclude Customers from Campaigns
* Growth-Oriented Campaigns
* Brand Campaigns (depending on strategies) Image
3. Give Google Relevant Targeting
* Performance Max audience signals

4. Target Inactive Cohorts
* churners
* inactive customers

5. Showcase Upcoming Information
* promotions
* product launches
Read 5 tweets
May 30
9 questions to ask yourself for better Google Ads Shopping campaigns

/Google Ads Thread/
1. What is the overall account structure? Is this a primary campaign for this product collection or secondary to Smart Shopping/Performance Max

2. What bidding strategy are you using and is the conversion action warmed up?
3. How much total account ad spend is there? What % of the budget is allocated toward this standard shopping campaign?

4. Are you using Negative Keywords to ensure relevant search terms and BOF?
Read 5 tweets
May 29
Here's my 4-Step Profit-Based Bidding Strategy for eComm Brands in Google Ads

(I used this to help generate a couple of million in revenue for my clients in Feb -- so it might be helpful for you too)

/a google ads thread/ Image
My 4-Step Profit-Based Bidding Strategy

1. Unit Economics (boring but needed)
2. COHORT(S)
3. StRaTeGy
4. Algorithm Feeding
5. Bonus: Cart Data

let's dig in
1. Unit Economics

> you need to break down your brand goals & specific economics
> start brand-wide, then dig into particular collections/hero products

Question to ask: why do you "need" this specific return goal you have in your head

So what data do you use?
Read 13 tweets

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