When you run Google Ads

Or any digital marketing channel

It must ACTUALLY be set properly

You need to do the foundations FIRST

But some of you do a critical mistake I'll explain now

THREAD i get it

you want more new customers with less spend

but then why do 99% of brands I audit have no actual strategy/optimization routine for their ads?

it's almost like they expect their in-house🦄 employee to do it all better than a true expert can

what do they do wrong?

How I Started and Scaled a Google Ads Agency From $0 To $1,243,270 in 2 Years WITHOUT Doing Any Outbound Prospecting, Running Ads Or Hiring Employees… I know this sounds impossible, but it’s true.

The proof is in the screenshots.👇

why you can't scale search to $1,000+/day in spend profitably

***THREAD***

if you can't scale search ads, you're not a real PPC media buyer

this is my (proven) framework: since search is driven by the demand of what you're targeting...

all you have to do is pump your ads to show on searches that showcase your solution to the searcher's problem

(it's that simple)

honestly, I don't know why people mess this up

so how do we do this?

simplicity simplicity simplicity

(the 🔑 to success w/ Google Ads)

it's how I made $769,056 in revenue over the last 90 days for this brand

(with only $75k in spend btw)

here's how I did it with simplicity

//Google Ads Thread// I audit new accounts nearly EVERY DAY

and I'm smacked in the face nearly EVERY TIME by way too many campaigns for the amount of spend

you don't need to have 10s of campaigns

(or even 100s 😨)

so what was the account structure like for this brand?

5 Advanced Google Ads Competitor Strategies

/Google Ads Thread/ Sick of the basic shopping & search tips you see for Google Ads?

Look no further⏬

I'm going to break down some of the more "advanced" competitor strategies to use in Google

so no basic "search keyword of competitor X"

fuck that noise

let's take it past the surface level

so

New Search Campaign Tools Unveiled

•Google AI
•New Customer Bidding

Should you use them to gain an advantage over your competitors?

/Google Ads Thread/ As we dig into these 2 new features...we need to remember Google's goal

Relevance Above All Else

(the more relevant, the more returning and new users they will have, and thus more 💰)

So if Relevance is the ultimate goal (Search Query > Ad > Offer)

What can Google help with?

Free Weekly Optimization Checklist

Unlock the Hidden Potential of Your Google Ads

(here's my 37-Point Checklist): this checklist contains

#1 | Google Ads Foundations
#2 | Strategy Review
#3 | Search Campaigns
#4 | PMAX Campaigns
#5 | Merchant Center Review (if shopping heavy)

👇keep scrolling 👇

Did you know you can see Shopping Ads data in Performance Max Campaigns?

and you can do it in less than 3 minutes

/Google Ads Thread/ 1) Navigate to Reports

How to Ethically Steal Your Competitor's Customers

3 easy campaigns to hijack market share today: there are 3 main ways you can enter a market on Google

1. Brand Takeover
2. Interest Hijack
3. Interest Capture

using any or all is your best way to break into a market that currently has 1-2 main competitors

let's show you how:

How to actually target New Customers in Google Ads

follow this 3-step system: Any In-House Media Buying Team Can Create This:

(yes, even your junior-level media buyer)

1. Implementation
2. Set up Reporting
3. Let Them Cook 🧑‍🍳

There are 2 different New Customer Targeting Systems:
1. Value-Based (aka trick the algo)
2. Target-Based (aka limit the algo)

My Favorite Competitor Tool That I Used To Make This Brand $2,200,000 in 60 Days

(oh, did I mention this secret tool is 100% free?)

Here's how you can use it today: So what can this FREE Competitor Tool do for you?

1. Your shopping reach for ads and free listings
2. Who your competitors are
3. How you compare against top merchants
4. How you rank against competitors
5. Your top competitors over time

What is this secret tool?!

How to actually be profitable with shopping campaigns

I made this client $40,000 with only $7k ad spend in the first 27 days

here is how you can too

/Google Ads Thread/ Step #1 -- Create a Standard Shopping Campaign

* I like to run this campaign for at least 10-14 days
* Main goal here is to have 20-30 conversions
* Secondary goal = relevant search terms

This is the great part of standard shopping

search term data!

what do you do with it?

9 Advanced Shopping Ads Annotations

easily lower your shopping ads CAC by using a couple of these for your own products

1. Local Inventory Ad
2. Pickup Ads
3. Price Drops
4. Product Ratings
5. Free Shipping
6. Sale Price
7. (MY FAVORITE)
8. Returns
9. Condition

THREAD🧵 Advanced Shopping Ads Annotation #1

#1 Local Inventory Ad (Standard)
> Promote your in-store inventory
> Bring your local store online
> Highlight your store pickup options

this makes it EASY to stand out from competitors when you have actual stores where you're pushing ads to

Most brands bottleneck profits with an overreliance on Facebook

They don’t realize Facebook is a closed system

Google is effectively the WHOLE internet

And it’s how I’ve generated $1.5m in revenue in the last 14 days

This thread will change your eComm brand’s modus operandi Social media marketing may seem attractive for short-term profit

But after spending millions on ads, I’ve realized that…

Google is KING

This became abundantly clear when…

My go-to eComm shopping strategy for scaling campaigns to $2,000+/day with at least 400% ROAS

The Secrets of Shopping For Scaling Your Brand
1. Master Your Data
2. Feed Shopping Liquid Traffic
3. Know The % Rule

/Google Ads Thread/ Most people don't know how to properly set up and scale a shopping campaign

and it's not your fault if you don't

It's a very limited campaign and if you don't have all the necessary tools --> VERY hard to scale profitably

so why should you read the rest of the thread?

5 Advanced Google Ads Competitor Strategies

/Google Ads Thread/ Sick of the basic shopping & search tips you see for Google Ads?

Look no further⏬

I'm going to break down some of the more "advanced" competitor strategies to use in Google

so no basic "search keyword of competitor X"

fuck that noise

let's take it past the surface level

so

The YouTube x eCommerce Cheat Sheet

how I made clients over $5.1 million on YouTube in the last 6 months

You can literally create a campaign today and make money with what's in this thread

read this

then go do it

report back how much 💰 I made you

/Google Ads Thread/ Yes - being profitable with YouTube is actually possible

most PPC managers are too intimidated or scared to get into video campaigns though

idk why

it's just another campaign lol

let's get into it

===

why listen to me?

I'm the Google Ads guy for a reason...

Google Ads is the ultimate ROI skill

The 12 best books/blogs for mastery: Here Are My Favorite Google Ads Learning Sources

•Books
•Blogs
•Facebook Groups
•YouTube Channels
•Podcasts

You’ve Mastered FB Ads, But Are Brand New to Google Ads…

What Should You Do?

/Facebook Ads to Google Ads Thread/ I'm going to break down this process in the following manner

Philosophy > Why > How > What > Where & When

Let's start

So...

You’ve Mastered FB Ads, But Brand New to Google Ads…

What Should You Do?

You must CAPTURE demand before CREATING Demand

Here's how to do this 👇🏼

How To Audit Any Google Ads Account

37 ways of finding ways to make more 💰 through PPC

/Google Ads Thread/ when you get asked to audit 5-10 accounts per week...

you start to create a cheat sheet on what to check v what to ignore...

so --> this is my cheat sheet

(if you find this valuable please retweet & comment below)

how a sailboat made my client $153,953 (net profit) in 75 days This morning I was re-reading notes from a recent meeting with one of the GOATs of Marketing...

the man, the myth, the legend...Taylor Welch

This meeting was about what does it truly take to make it in business...

The answer?