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Trung Phan Profile picture
@TrungTPhan
Jun 5 • 5 tweets • 2 min read Twitter logo Read on Twitter
Zuck after a decade and $50B spent on a VR platform watching Tim Cook scoop him with the category-defining Apple Vision Pro. Image
I realize Meta and Apple are going after different markets, but Vision Pro has this feature which means it’s game over.
Just asked ChatGPT — via my research app Bearly.AI — on how Costco should enter the VR headset race. ImageImage
Sarim — the iconic source for this legendary meme template — approves of this photoshop effort! Image
Thank you for the clarification Community Notes Image

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More from @TrungTPhan

Trung Phan Profile picture
Jun 6
Tiger Woods after turning down $800m from Liv Golf so he can protect his PGA legacy…watching Liv Golf buy out the comically hypocritical PGA. Image
I have nothing to add other than check out the homie @JoePompliano podcast for a full deep dive.

Apple: podcasts.apple.com/us/podcast/the…

Spotify: open.spotify.com/show/5PLKKWZNo…

Just asked ChatGPT — via my research app Bearly.AI — to write a story about the PGA that copied the storyline from “The Office” when Michael Scott created a paper company and ended up buying Dundee Mifflin. Uncanny. ImageImageImage
Read 5 tweets
Trung Phan Profile picture
Jun 5
I will never financially recover from this Image
To find out how many bags of blood I’ll have to sell to afford the Apple Vision Pro when it’s out next year…

…subscribe to my newsletter on tech, media and memes: bit.ly/3NthDrq Image
Apple strikes again
Read 4 tweets
Trung Phan Profile picture
Jun 5
Originally thought the Apple Vision Pro “eyes on the external display” idea was super creepy but execution looks great (still a touch creepy, though).
The Apple Vision Pro relies “solely on your eyes, hands and voice”.

Whatever you think, there’s a high chance you and everyone you know will be doing these pinching motions by themselves in a living room within 5 years.
Wow! Thank you Apple for including my startup Bearly.AI in your Vision Pro segment** for browsing the web.

**Before I get Community Noted, Apple did not include Bearly AI (but a Vietnamese-Canadian guy can dream)
Read 4 tweets
Trung Phan Profile picture
Jun 5
Apple product hype cycle, explained Image
My wife says I can’t buy V1 of the $3k Apple mixed reality headset (that’s fine, I’ll buy at the $10B run rate phase like rest of the plebs).

Anyways, here is an article I wrote about my closet full of Apple boxes and “The Psychology of Apple Packaging”: bit.ly/3WMpz9M Image
Used ChatGPT — via my research app Bearly.AI — to make headlines in the style of The Onion for the VR headset launch (#2 not bad). ImageImage
Read 16 tweets
Trung Phan Profile picture
Jun 3
This is a Swiss CNC machine.

It’s an automated precision tool that manufactures small metal parts and costs up to $2m.

Rolex used to be its largest buyer. But that title now belongs to Apple, which owns 100s of them.

Why? For the Apple Watch: the tool is used specifically to… twitter.com/i/web/status/1…
Disclaimer: I can’t confirm if the video of the CNC machine is same that Apple uses but is sample clip from Cox Manufacturing:

The Verge has a fascinating breakdown on the Watch engineering for the slot: theverge.com/23743095/apple… ImageImage
On a related note, here is an article I wrote about “The Psychology of Apple Packaging”: bit.ly/3WMpz9M Image
Read 6 tweets
Trung Phan Profile picture
Jun 3
Image
Will figure out the “why are hotel showers so over-engineered” question for my newsletter: bit.ly/3NthDrq

One big reason from preliminary research is lux/boutique hotels differentiated on showers (spa-like, rainfall) and it led to design creep in lower-end hotels. Image
extremely accurate (and hot)
Read 5 tweets

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