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Did you know that #Lakme you use is named after Maha Lakshmi?
The idea behind establishing Lakme was born after Nehru approached JRD Tata to indigenously produce cosmetics as Indian women were splurging the country’s precious foreign reserves on foreign make-up brands.
Did you know that #Lakme you use is named after Maha Lakshmi?
The idea behind establishing Lakme was born after Nehru approached JRD Tata to indigenously produce cosmetics as Indian women were splurging the country’s precious foreign reserves on foreign make-up brands.
Lakmé was introduced as India’s first homegrown cosmetics brand in 1952. It was a subsidiary of Tata Oil Mills.
The name Lakme is a French word for Maha Lakshmi, known for her beauty. This was suggested by the brand’s French collaborators, Robert Piguet and Renoir.
The name Lakme is a French word for Maha Lakshmi, known for her beauty. This was suggested by the brand’s French collaborators, Robert Piguet and Renoir.
Lakme was a popular opera in France by Léo Delibes, named after its protagonist who was inspired by the Indian goddess.
Lakme was groundbreaking for the Indian market because it offered cosmetics suitable for Indian skin types, for which extensive research was carried out.
Lakme was groundbreaking for the Indian market because it offered cosmetics suitable for Indian skin types, for which extensive research was carried out.
The brand got a makeover when Dadabhoy’s Swiss wife Simone Tata took over as its managing director in 1961. From pricing of products to the brand’s positioning, she made it a household name. Simone became the company’s chairperson in 1982.
Today, it has over 300 diverse products ranging from Rs 100 to more expensive ones that cater to over 70 countries worldwide.
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