Virat Kohli made ₹240 Cr in 2021 from endorsements alone🤯
This is the amount at which an entire IPL team's rights were bought in 2008😲
BCCI is going to make ₹50,000 Cr+ just from IPL during 2023-2027📈
What makes IPL one of world's biggest sporting league? 🤔A thread🧵👇
Main players in the IPL Business Model Ecosystem
🔸BCCI: The organisers of IPL;
🔸Team Owners: Companies or rich people like SRK;
🔸Broadcasters: Viacom18, Star Network;
🔸Sponsors like Title sponsors etc.
Revenue streams for these players👇
[1] Broadcasting Rights
🔸Sold for ₹48,390.5 Cr for 5 seasons from 2023-27🤯
🔸Jump of 3x from 2018-22 rights amt & 11.8x from first 5 yrs📈
🔸Star sports has TV rights & Viacom 18 (Jio Cinema) has app rights
🔸Amt is divided b/w BCCI (50%) & all 10 IPL teams equally (50%)