Thread by @risj_oxford

Our Digital News Report 2023 is out today!

📊 46 markets
🌏 93,000+ respondents
📷 Cross-national analysis from @nicnewman @richrdfletcher @kirstenaeddy Craig T. Robertson @rasmus_kleis & our partners

📱Explore now digitalnewsreport.org/2023
🧵 Findings in thread #DNR23

Here are 3 headlines:

👎Fewer people are using Facebook for news, with Twitter usage relatively stable in most countries
📱TikTok is gaining even more ground among young audiences
💰The economic downturn is putting further pressure on business models
reutersinstitute.politics.ox.ac.uk/digital-news-r…

Facebook is becoming much less important as a source of news

👎 Just 28% say they accessed news via Facebook in 2023 compared with 42% in 2016. News usage for Twitter has remained relatively stable, with usage of Mastodon very low. Evolution for each platform in the chart below

TikTok is the fastest growing social network in our survey

💃 Across our global sample, it is now used by 44% of 18–24s for any purpose (and by 20% for news)
🌏 TikTok is most heavily used in the Global South, where it is used by many across ages. Figures by age & country below

The report finds that growth in payment for online news has stalled in many markets

💸 39% of news subscribers across more than 20 countries say they have cancelled/renegotiated subscriptions
❌Around half of non-subscribers in 🇬🇧🇺🇸🇩🇪say that nothing would convince them to pay

We've been tracking the % paying for online news for almost a decade in rich, newspaper-centric countries

💰Across 20 countries, the % has remained at 17% – raising questions about whether we may have reached a peak for current offers. Check out figures by market below

The report finds declining interest in news in a large number of countries

📍 The decline is especially striking in Spain (34 points since 2015), UK (27) and France (23)
📍Interest is lower amongst women and younger people, with the falls often greatest in polarised countries

36% in our sample avoid the news sometimes/often, 7 points more than in 2017 but 2 lower than in 2022

🙈 News avoiders are interested in positive stories (55%), solutions (46%) and explainers (39%). Only 35% are interested in the big stories of the day (62% of non-avoiders are)

Trust in the news has fallen across markets by a further 2 points in the last year, reversing in many countries the gains made in the pandemic

📊On average, 40% say they trust most news most of the time. 🇫🇮 has the highest levels of trust (69%) while 🇬🇷 (19%), the lowest

News podcasting continues to resonate with younger audiences, but is still a minority activity

📊 34% access a podcast monthly, based on a group of 20 countries, but only 12% access a news show. Despite the growing amount of news podcasts, this % has remained stable since 2018

Fewer people are participating in online news than in the recent past

📊Across markets, only 22% are now active participators, with around half (47%) not participating at all.
🙊In 🇪🇸🇬🇧🇺🇸 the proportion of active participators has fallen by more than 10 points since 2016

📌 These are just a few highlights from #DNR23. We encourage you to explore it in full. Here are a few key links:

📄 Download PDF here reutersinstitute.politics.ox.ac.uk/sites/default/…

🌏 Explore data from every country reutersinstitute.politics.ox.ac.uk/digital-news-r…

📱 Explore the report online
reutersinstitute.politics.ox.ac.uk/digital-news-r…

📊 Check out our interactive reutersinstitute.politics.ox.ac.uk/digital-news-r…

👩🏾‍💻 Explore the report in hundreds of slides reutersinstitute.politics.ox.ac.uk/digital-news-r…

🧑‍🔬 Read our methodology reutersinstitute.politics.ox.ac.uk/digital-news-r…

#DNR23 wouldn't be possible without our partners and sponsors @GoogleNewsInit @BBCNews @CEM_Medias
@Code4Africa @CNaM_ie @CommvdMedia @EdelmanUK @FrittOrd KPF @BredowInstitut @mediasaatio @nhk_news @Ofcom @Reuters @roskildeuni @UniCanberra @fcomunav @FundacionGabo

Thank you all