Read on Twitter
1/🧵
It's been a while since I talked about the BarnOwl case study vs. Hootsuite.
So, let's talk.
BarnOwl repeatedly proved its point in many different ways, showing how Hootsuite makes #unnecessary work for PR folks who do it to justify their paychecks.
Hootsuite's #ironic…
It's been a while since I talked about the BarnOwl case study vs. Hootsuite.
So, let's talk.
BarnOwl repeatedly proved its point in many different ways, showing how Hootsuite makes #unnecessary work for PR folks who do it to justify their paychecks.
Hootsuite's #ironic…
https://twitter.com/vmyths/status/1668984415098109953
2/🧵
…UI/UX disparity is unique in that its customer base would have fewer PR chairs in the office if they improved efficiency.
How efficient, you might ask?
I run (ran?) a half-dozen Twitter 'bots as a hobby and my personal & professional accounts sen[d|t] daily tweets…
…UI/UX disparity is unique in that its customer base would have fewer PR chairs in the office if they improved efficiency.
How efficient, you might ask?
I run (ran?) a half-dozen Twitter 'bots as a hobby and my personal & professional accounts sen[d|t] daily tweets…
3/🧵
And I had just created @Digits_Analysis for folks playing a still-in-beta game from #NYTGames. Writing the analyzer took some effort; setting up its 'bot proved trivial. FACT: it took longer to create its Twitter account than to configure BarnOwl to run it as a 'bot…
And I had just created @Digits_Analysis for folks playing a still-in-beta game from #NYTGames. Writing the analyzer took some effort; setting up its 'bot proved trivial. FACT: it took longer to create its Twitter account than to configure BarnOwl to run it as a 'bot…
4/🧵
I'd written BarnOwl so that, if I wished, I could send a tweet from every account at once, or just the 'bot accounts, or just my human accounts. Perfect for #ff tweets, of course, but who knows what else a PR wonk might think up?
Hootsuite could do the same, yes, but…
I'd written BarnOwl so that, if I wished, I could send a tweet from every account at once, or just the 'bot accounts, or just my human accounts. Perfect for #ff tweets, of course, but who knows what else a PR wonk might think up?
Hootsuite could do the same, yes, but…
5/🧵
…only as flexibly, not as simply (at least not the last time I checked).
It must be frustrating as a Hootsuite user to sit there, having just arranged 93 tweets to kick off during their "July Extravaganza," when the head of marketing bounds into the office with…
…only as flexibly, not as simply (at least not the last time I checked).
It must be frustrating as a Hootsuite user to sit there, having just arranged 93 tweets to kick off during their "July Extravaganza," when the head of marketing bounds into the office with…
6/🧵
…three tweets he wants inserted at July 5th. "Keep them all in order, just drop Day 30's tweets," he says.
In the BarnOwl case study, I'd insert those tweets in a text file and delete Day 30's tweets from that file.
When I started on BarnOwl, Hootsuite had no…
…three tweets he wants inserted at July 5th. "Keep them all in order, just drop Day 30's tweets," he says.
In the BarnOwl case study, I'd insert those tweets in a text file and delete Day 30's tweets from that file.
When I started on BarnOwl, Hootsuite had no…
7/🧵
…capability to bulk-modify tweets. You could only bulk-upload them.
(Let me know if they've added something like a CTRL-select option to delete scheduled tweets for re-uploading.)
So, the BarnOwl case study has proven its point: Hootsuite made it needlessly difficult…
…capability to bulk-modify tweets. You could only bulk-upload them.
(Let me know if they've added something like a CTRL-select option to delete scheduled tweets for re-uploading.)
So, the BarnOwl case study has proven its point: Hootsuite made it needlessly difficult…
8/🧵
…for its users to work on Twitter.
I'll die on a hill shouting "Hootsuite did this on purpose so PR teams can justify their paychecks."
@threadreaderapp please unroll (assuming, of course, you haven't gotten crushed like XKCD & me)
…for its users to work on Twitter.
I'll die on a hill shouting "Hootsuite did this on purpose so PR teams can justify their paychecks."
@threadreaderapp please unroll (assuming, of course, you haven't gotten crushed like XKCD & me)
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