I collect iconic billboard ads.
The 11 best billboard ads I've collected:
1. Nike
The 11 best billboard ads I've collected:
1. Nike
2. Air Asia, Phuket
Principle: Make the customer swear without swearing.
Principle: Make the customer swear without swearing.
3. Timex
Principle: Turn the competition into an enemy.
Principle: Turn the competition into an enemy.
4. McDonald's Temperature Billboard
Principle: The weather is the most universal talking point. Use it.
Principle: The weather is the most universal talking point. Use it.
5. Spotify Data
Principle: Boring data can be a great story if you look hard enough.
Principle: Boring data can be a great story if you look hard enough.
6. Silberman's Fitness Center
Principle: Show, don't tell.
Principle: Show, don't tell.
7. Surreal Cereal
Principle: If you can't afford celebrity endorsements, hack your way there.
Principle: If you can't afford celebrity endorsements, hack your way there.
8. The Economist
Principle: Visualize what you do.
Principle: Visualize what you do.
9. Chipotle
Principle: Optimise for the skim read. And then hit them with the long read.
Principle: Optimise for the skim read. And then hit them with the long read.
10. McDonalds Sun Dial
Principle: Link your product to habitual events.
Friday by Rebecca Black might be a terrible song -- but it's still getting played weekly 12 years later.
Principle: Link your product to habitual events.
Friday by Rebecca Black might be a terrible song -- but it's still getting played weekly 12 years later.
11. Abramson Cancer Center
Principle: If you want to reach a specific demographic, use their specific language.
Principle: If you want to reach a specific demographic, use their specific language.
I put together the best 25 ads I've collected -- with a breakdown of the principles behind each one.
Get it for free here -> ref.marketingplug.com
Get it for free here -> ref.marketingplug.com
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